How to Create a

Winning Book Title

By Howard VanEs
www.letswritebooks.net
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2 THE SECRETS TO KILLER SALES WITH KINDLE BOOKS!
HOW TO CREATE A
WINNING BOOK TITLE
Howard VanEs | Howard@letswritebooks.net | Lets Write Books, Inc.
INTRODUCTION
The most important thing you can do to sell your book is give it a good tile. It used to be that you could
come up with a snappy or clever title and that could work. Well snappy still works but we need to
add an additional component to have a winning title.
That additional component is making the title SEO friendly. In other words your title and subtitle must
contain keywords that people are using to search for books subject or category. This is particularly
important to recognize if you are selling books on Amazon where 70% of all book sales take place.
Of course well known authors like James Patterson or Depak Chopra dont need to worry too much
about this. They have 100,000s of thousands, if not millions of fans waiting to purchase their next
release. So until you become famous, making your title SEO friendly will go a long way to helping your
book become discovered online and generate sales.
3 THE SECRETS TO KILLER SALES WITH KINDLE BOOKS!
HERE ARE THE KEY STEPS IN CREATING A WINNING TITLE
1. Look at top 5 books in your books category on Amazon. See what words they are using in their headline
and sub-headline. Make a list of the words that you think help describe your book.
2. Use the words from above and any other words or short phrases that you think describe your book or people
would use to search for your book and go to the Google Keyword Tool at:
https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KE
YWORD_IDEAS
You will need a Google account to use it. If you dont have one already you can get one for free.
3. Plug your keywords or short phrases into the keyword tool. Look for words that are 50,000 to 150,000 and
make a list of these words.
4. Go to Amazon. Using the search bar at the top of the page with the category of books add words from your
list above and see what shows up in the drop down menu. These are words and phrases that are already in the
Amazon database as search words or search terms.
4 THE SECRETS TO KILLER SALES WITH KINDLE BOOKS!
5. Make a list of words that show up both in the Amazon search as well as in the Google Keyword Tool. Use
these words to create your title and subtitle.
6. Create 3- 5 tiles try to put your prime keywords rst if possible and the use secondary keywords in your
subtitle.
7. Create a FREE survey as www.SurveyMonkey.com posting three to ve of your favorite titles. Send a note out
to your database, post on Facebook, and twitter and get feedback about your title
8. Review trends and feedback and adjust title as needed
9. Repeat testing if needed.
FREE 20 minute title review
($100 value) with Howard VanEs
Click here or type the following URL into your browse:
http://letswritebooks.net/free-consultation/
Copyright 2013 by Howard VanEs and Lets Write Books, Inc. No part of this report may be reproduced, copied or
distributed without express consent of Lets Write Books, Inc.
Disclaimer: The information provided in this report is for education purposes only. The author and publisher make no
guarantees either implied or direct about the level of success achievable with these techniques. The information pre-
sented herein is accurate at the time of publication and may change as market conditions change.