5 Cs of Marketing

The study the 5 Cs of marketing arises is

called Situation Analysis.

Situation Analysis is study of current market
or industry in which a company wants to
launch a new product.

In order to launch a new product, a company
first needs to study the market conditions.
5 Cs of Marketing (Contd)

The conditions are about the number of
competitors and their market share, the
cost of producing the product, the profit
ratio, etc.
So, a quick SWOT analysis will reveal
where does the company stand in the
market and what strategy it should adopt
in order to grab a Lions share in the
market.
SWOT analysis means the analysis of
Strengths Weaknesses Opportunities and
Threats.
The Five Cs are

Company
Collaborators
Customers
Competitors
Climate or Context
Company

Product line

Image in the market

Technology and experience

Culture

Goals

Collaborators

Distributors

Suppliers

Alliances

Customers

Market size and growth

Market segments

Retail channel- where does the customer actually
purchase the product?

Consumer information sources where does the
consumer obtain information about the product?

Trends- how consumers needs and preferences
change over time

Competitors

Actual or potential

Direct or indirect

Products

Positioning

Market shares

Strengths and weaknesses

Climate or context

Political and regulatory environment --
governmental policies and regulations that
affect the market.
Economic Environment -- business cycles,
inflation rate, interest rates and other
issues of economic nature
Technological environment new ways of
satisfying needs, the impact of technology
on the demand for existing products.