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MERCHANDISIN
G MIX
BATA
BY;
AAKRATI RAMPAL
HASHMEET KAUR
JHANVI DANG
SAUUMYE CHAUHAN
SHIVANI SISODIA
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ABOUT BATA
Family-owned global footwear & accessories
Manufacturer & Retailer
Acting Headquarters in Switzerland
Organized into 3 Business Units
Bata Europe
Bata Emerging Market
Bata Protective
Has Retail Presence in Over 70 Countries
Has Production Units in 26 Countries

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BATA AROUND THE WORLD
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HISTORY OF BATA & BATA IN
INDIA
Was formed by 3 siblings in 1894 in Zkin, Moravia
Was the worlds first shoe Manufacturer
Was incorporated as Bata Shoe Company in India in 1931
in Konnagar near Kolkata
Went public in 1973
Changed Name to Bata India Limited
Bata India currently has 20 Brands under it.

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ABOUT THE STORE
LOCATION: Hiranandani,Kharghar
NO. OF EMPLOYEES: 6 + Manager
OPERATION TIMINGS: 11 AM TO 10
PM ; OPEN ALL 7 DAYS
NO. OF BRANDS IN THE STORE : 13
UNIFORM: No Uniform

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BATA
In-house Brands
Power
North Star
Marie Claire
Comfit
Mocassino
Bata
Bubblegummers
Sparx
Weinbrenner
Ambassdor
Exclusive
Brands
Hush Puppies
Naturalizer
Dr. School
Men/wo
men
Men/wo
men
women
Men/wo
men
Men/wo
men
men
Men/wo
men
kids
men
men
Men/wome
n
Men/wome
n
women
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PRODUCTS AT BATA
MEN WOMEN KIDS
1.Outdoor casuals 1.sandals 1.Fashion shoes
2.Closed shoes 2.casuals 2.School shoes
3.sandals 3.chappal 3.socks
4.chappals 4.Closed shoes 4.School bags
5.homewear 5.Bags and clutches
6.Belt and socks 6.homewear
7.bags
PRICE RANGE

MEN: RS. 699 ONWARDS
WOMEN: RS.199 ONWARDS
KIDS: RS.159 ONWARDS
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THANK
YOU