Session 6: Big Data Case Study Questions

prepared by rmk 041814 Page 1

1. In each of the examples cited above, what drove the need to collect and analyze
data?

Organization Drivers for Data Collection and Analysis
Amazon.com .Customer personalization
.Supply chain management
.Train employees
.Improve relations with suppliers
.Establish demographic cohort profiles
Wal-Mart .Suppliers can follow consumption of products
.Need to reduce overall supply chain management
costs
.Inventory level management
.Supply relationship management
.Forecast product demand and optimize factory
production for suppliers
.Competitive pricing from suppliers
Brose .Optimize worldwide operations
.Knowing what when where for raw materials
.Commitments must be made very early
.Precise delivery
Partners Healthcare .Patient information to save time
.Knowing which therapies are most effective
.Strategies
.Developing cost-effective solutions in combating
disease
Facebook .Need to manage so many users and their activity
.Marketing research (gold for companies)
.Demographic analysis

2. What are the benefits and what are the risks in any big data undertaking?

Benefits of Big Data Applications Risks in Employing Big Data Applications
Demographic Knowledge Rely on technology
Marketing Research Data Privacy
Strategy Formulation Security
Forecasting Trends Brainwash effect
Operational efficiency
Competitive analysis
Transparency

Session 6: Big Data Case Study Questions

prepared by rmk 041814 Page 2

3. What tools and skills are required to affect the positive leveraging of data within the
enterprise?
tools:
o .Personal Computers
o .Database
o .Server
o .Software
o .Mobile Devices
skills:
o .Strategic Thinking
o .Quantitative Analysis
o .Qualitative Analysis
o .Application Skills (Microsoft office, etc.)

4. Can you think of another circumstance where big data plays a role?

.Car dealership
.Online gaming
.Sports events
.Financial management
.E-commerce
.Big data is involved in most organizations at any level that wish to have a
competitive advantage in gathering and analyzing data to optimize business
practices, strategy, and processes.