NAME YOUR PRICE AT

PRICELINE
Syndicate 6
Case Overview
PRICELINE => one of three icons of e-
commerce.
Allow buyers to name the price they are willing
to pay fot the products they want to buy. But
the consumers cant decide the specific items
they want to buy, it decided by the sellers.

PRICELINE introduce WebHouse Club that
specified how much they spend for various
items but not specify the brand.
Problems
WebHouse Club that offer Grocery store failed.
Conclusion
WebHouse Club must analyze what consumer
demanding to the company. They must do the
analyze what consumer want in every area, so
they can serve consumers.