DOC 17

Chairs Contradiction

Subject: Queen - Your Marketing Plan Canvas
From: Craft, Kimberly (kcraft@.com)
To: queensearles@.edu; queensearles@.com;
Date: Thursday, May 22, 2014 7:28 AM


Dear Queen,

I've reviewed your Digital Marketing Plan Canvas for weeks one and two. Ms. Stewart has
advised me on the nature of your project, and I am quite familiar with use of the canvas. I think
you're doing a great job on it so far, and I'm also delighted to see that you're following your
dreams with a publishing opportunity, using insight obtained from my own MPD class!

For week one-Digital Marketing Canvas (3%), I would give you 100% on this assignment. Great
job! You have clear and relevant data, along with strong support. In your industry analysis
section, you might want to consider how the industry's future might affect your marketing
decisions. As you know, the field is changing rapidly, and your knowledge of this will impress
investors and others who might review your overall marketing plan.

For week two-Digital Marketing Canvas (3%), you have a solid concept and provide excellent
information. To make your analysis even more persuasive, consider using another inspirational
author as your direct competitor (provide more information on T.D. Jakes, for example). This is
similar to the analysis you performed for project two in my class, with the book proposal. You
might also want to share more information about the demographics and psychographics of your
target audience. Again, this is similar to the kind of research you performed in projects two and
three in MPD, especially for your Business Strategy project. You can apply the same type of
analysis here. It's customary in the industry to use the third-person, rather than first-person,
voice. Simply change "I, me, my," etc. to "we, us," etc. Also, there are a few minor typos that
need polishing, and the project was submitted a bit late. Ms. Stewart has agreed to take off only
partial late- deduction points for this (only 10 points). The late deduction will bring the score to
90%, and only 5 additional points will be deducted for the typos, formatting, and content
suggestions. This will bring your grade to an 85%. Well done!

Also, I didn't see your discussion board post for the week. I hope that you're not having any
problems. Just let me know if you are. Please consider posting it, anyway, along with your reply
post. Your comments are always very valuable to the class, and we may be able to give you
partial credit.

Thanks so much, and have a great day!

Kim

Kim Craft, J.D. | Department Chair | Entertainment Business Master of Science Degree Program
|
Full Sail University