over 150 million active users as of Dec2013

Almost 70% of the Instagram users login

once a day
16 Billion photos shared on the instagram
Has got applications for all platforms such
as IOS of apple, Android, windows etc.
Instagram uses cloud service EC2

To trade capital expense (CapEx) for
variable expense (OpEx)


Lower variable prices than to built it up
themselves (using AWS- Amazon Web
Server)
More
customers
More AWS
usage
More
Infrastructure
Economies of
Scale
Lower
Infrastructural
cost
Reduced
prices
Ecosystem
Global
Footprint
New
features
New
services
Infrastructure
Innovation
You dont need to guess capacity:
Determining the capacity is upon the usage of
the application by the customer, so in such
cases there might be a vast difference between
the Dream Capacity usage and the actual
capacity usage, thereby, wasting adequate initial
capacity and left with very little to use later on.

Cloud computing provides you the flexibility of
altering the capacity as an when required. When
required more one can scale up and vice versa

Dramatically increase speed and agility
Increase innovation when experimentation
is fast and low risk
Stop spending money on undifferentiated
heavy lifting:

Buying and installing new hardware
Setting up and configuring new software
Built new data centers
Power
Cooling
Cabling
Networking
Racks
Severs
Storage
labor


Go global in minutes
Instagram uses AWS(Amazon Web Services)- An enterprise
cloud-computing product to host its data and traffic

AWS powers businesses in 190 countries, provides services to
Pinterest, Netflix, Heroku etc

AWS hosts apps, websites ,provides data backup and storage,
and runs Instragrams enterprise IT

Provides Elastic Load balancing

But due to AWSs data Centre outages on various occasions
Instagram has suffered temporary cut offs in the last couple of
year eg:- Ashurn Hurricane in Virginia

Instagram doesnt have to deal with hardware
operations (not a core competency in startups)

Does not have to pay large capital costs up front

Provides elasticity to scale up and down based on
traffic

Implicit value of time savings by using services like
ELB, Route 53, rather than creating, maintaining
and operating in-house.
ANY DOUBTS?????