M. S.

Ramaiah School of Advanced Studies 1

Class Presentation
Sriram Santhanam Gadigyappa G V Roopam Gupta
BUB0710021 BUB0710022 BUB0710023




Corporate M.Sc. (Engineering & Manufacturing Management)
Bosch Part Time PT2010 Programme
Academic Guides :
Dr. K. Gnanmurthy
Mr. K.M. Sharath Kumar

Supply Chain Management
M. S. Ramaiah School of Advanced Studies 2
Brief Introduction : Presenters
Sriram Santhanam
A graduate in Mechanical Engineering with 4+ years work experience. Currently responsible for
`Methods & Process Development in Diesel Systems division of Bosch.
Gadigyappa G V
An AMIIM and Dip-in-Engineering with 15+ years of experience and currently involved in `Released
Inspection of Raw Materials and Heat Treatment Components in Diesel Systems division of Bosch.
Roopam Gupta
A graduate in Industrial Engineering and postgraduate in Engineering Technology with Masters in
Business Administration, he has 15+ years of work experience in Product Management and is currently
responsible for `Application Engineering and Technical Training in Power Tools division of Bosch.
Big Bazaar SCM
M. S. Ramaiah School of Advanced Studies 3
Supplay chain management
Big Bazaar SCM
What is Supply Chain Concept?
"Is the strategic management of activities involved in
the acquisition and conversion of materials to finished
products delivered to the customer"
Supplier
Management
Schedule /
Resources
Conversion
Stock
Deployment
Delivery
Customer
Management
Material Flow
Information Flow
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Supplay chain management
Big Bazaar SCM
Traditional SC view
An efficient supply chain ensures that the products
are on the shelf, available for sale, when Shoppers
come to buy them ... all the time!

Modern SC View
An effective SC ensures high level of Customer
Service at optimum level of working capital
and cost!

So simple yet extremly demamding......

Supply Chain Concept : Evolution
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Demand
& Supply
Planning
Data
Integrity
Order
& Query
Mgmt
Whousing
&
Delivery
Invoicing
& Cash
Collection
Stock
Mgmt
POS &
Display
CUSTOMER FOCUSSED
Supply Chain is integration of our business processes and organisations
around the entire demand and supply chain
in servicing our customers and managing our inventories
Modern Supply Chain Concept
Big Bazaar SCM
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Supply Chain Structure
Big Bazaar SCM
Information Flow
Raw Materials
RETAILER FACTORY
DC RDC

SUPPLIER
Finished Goods
Supplier Manufacturer Distributor Retailer Customer
Upstream
Downstream
CUSTOMER
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Supply Chain Elements
Big Bazaar SCM
Supply Chain Design
Resource Acquisition
Long Term Planning (1 Year ++)
Strategic
Production/ Distribution Planning
Resource Allocation
Medium Term Planning (Quaterly/Monthly)
Tactical
Shipment Scheduling
Resource Scheduling
Short Term Planning (Weekly/Daily)
Operational
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Profile
Type Hypermarket
Founded 2001
Headquarters Jogeshwari, Mumbai
Industry Retail
Products Department, Grocery store
Promoter Mr. Kishore Biyani
Parent Pantaloon Retail India Limited
Punchline Is se sasta aur accha kahin nahin
Currently 100+ outlets
More than 30,000 employees

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Organization Structure : Big Bazaar Zone
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Organization Structure : Big Bazaar Store
Store Manager
Asst.Store Manager
Dept.Mgr
Asst.Dept.Mgr
Team Leader
Team Member
HR
Asst.HR
Visual Merchant
Asst.VM
Administration
Maintenance
House Keeping
Cashing
Cashier
InfoTech
Security
Mkt
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Supply Chain


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Supply Chain Process
Customer Supplier Retailer
Distributor/
Wholesaler
Manufacturer Transporter
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Supply Chain Process
Procurement cycle
Manufacturing cycle
Replenishment cycle
Customer order cycle
Supplier
Manufacturer
Distributor
Retailer
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Macro Processes in the SC of Big Bazaar
2. I.S.C.M. Internal Supply Chain Management
Strategic Planning
Demand Planning
Supply Planning
Fulfillment
Field Service
3.S.R.M.- Supplier Relationship Management
Source
Negotiate
Buy
Design Collaboration
Supply Collaboration
1. C.R.M. Customer Relationship Management
Market
Price
Sell
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SWOT Analysis : Big Bazaar SCM
Strengths

- State-of-the-art infrastructure
- Variety of formats supporting each other
- Better understanding of Indian suppliers

Weaknesses

- SCM in real sense yet to evolve
- Push mechanism in ordering
- Least focus on quality
Opportunities

- Organized retail growing at >20% CAGR
- Growing preference to organised shopping
- Exponentially growing Indian middle class

Threats

- Competitors like Wal-Mart and Carrefore
- Government policies
- Unorganized retail
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Conclusion : Big Bazaar Supply Chain
1. The Big Bazaar distribution centres act as warehouses alone, unlike
Wal-Mart where these centres act as developers of suppliers.

2. There is no pull mechanism in order-generation and it depends
largely on the decisions by individual category managers on weekly
basis whereas in Wal-Mart, it is a daily pull mechanism based on
store consumption.

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References
[1] Biyani, Kishore, Baishya, Dipayan. It happened in India, 13
th
Impression,
Rupa & C0., 2010.

[2] Singh, Sarabjit. Big Bazaar Indian Retail Maharaja, M.B.A. Project,
Department of Business Management, Panjab University Chandigarh, 2008.

[3] Dey, Pradipto, Tarafdar, Kaushik, Singh, Upander. Store Operation of Big
Bazaar, Retail Project, PGRM, NSHM Kolkata, 2009.

[4] Bambhania, Anil. Supply Chain Management at Big Bazar, M.B.A. Project,
Sikkim Manipal University, 2010.

Big Bazaar SCM
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Sriram Santhanam Gadigyappa G V Roopam Gupta

Thanks a lot for you patience,
Gentlemen !









Big Bazaar SCM