1.

SHORT PRESENTATION Analyze the situation

o Identify the causes
o Propose a plan that allows to relaunch the business
Objectives
Measures
2. Question: Explain the macro determinants of tourism demand (climate, economic prices,
income)
3. Question: Seasonality of tourism

4. ESERCIZIO
In the hotel of a destination the tourism flow were measured last month. Determine:
- Number of arrivals in the hotel
- Number of bed nights.

5. Question from the book Traditional leisure paradox


FOR THE FIRST QUESTION STRATEGIC PLANNING PHASE
- Market knowledge / potentiality of the destination;
o Identify the sources (You can make a survey, or refer to statistic offices)
- Identificating targets;
- Defining the strategic lines:
o = Where do you want to go with your resources?
If you want senior tourists, what will you do? What do you need?
- Defining strategic actions;
How do you organize the destination management? How do you think to
organize the stakeholders to reach these aims?
- Decisional process (time, method, tools);
- Checking results.

Case Study Matera Some social features of Basilicata: poor agriculture. 92% of industries
have less than 10 employees. Last year the crisis was strong and the numer of employees
decreased. Agriculture in the last year increased.
Tourism: 60% of bed nights are on the coastal area, on the Metapontino, Ionio Sea. In Basilicata
we had a lot of bed places, 10% is Maratea on the coast. 8.6% in Matera, which is one hour from
Bari.
Why matera is an interesting case? We have to start from the old town. Rough and arid land
with some narrow valleys with many caves. The valleys are named Gravina.