Experience at Parle neemrana

NEEMARANA is one of the most prominent biscuit manufacturing unit, which is biggest in
Asia, situated at SP 2-4, RIICO Industrial ares on delhi-jaipur highway.
The industrial visit to Parle Biscuits pvt. ltd., Neemarana was conducted by IIS UNIVERSITY
ICG, JAIPUR with a motive of providing the students of MBA a practical experience about the
real life corporate world.
All the students of MBA along with the faculty Prof. Ankita maam and Roopam Kothari maam
have been opportune to visit this industry which is known for its wide range of snacks and
confectionary items. We were received by Miss Shweta, HR manager of Parle Neemrana factory.
We were shown a short animated film about the journey of Parle. The film explained us about
the manufacturing of various Parle products like biscuits, confectionaries and chips. We were
also briefed about the quality control, corporate social responsibility and other key management
issues.
The students visited company and acknowledged the various processes involved in the
manufacturing of biscuits and confectionaries. They learnt about the different products of Parle.
Such as-Parle G, Monaco, Kismi bar, Mango bite, Krackjack happy happy etc.

The production unit at Neemrana mainly deals with the production of Parle G one of the main
products of Parle. It is a product which is said to be the largest selling biscuit. It was great
experience to witness the manufacturing process from ones own eyes. We visited the entire
plant to understand the process clearly. This plant also has the printing department from where
the wrappers are distributed to other production units of Parle. The students were also learnt
about the 5S theory of Parle.

At Parle some yoga exercises were conducted, which are also a part of their Corporate Social
Responsibility and a daily activity for their employees.

It was fun to learn by observing the manufacturing process. I really enjoyed the visit as it will
help in my corporate career and I am looking forward for more industrial visits.
Company profile

Type Private limited
Industry Food
Founded 1929
Founder Chauhan family
Headquarters vile Parle (east) Mumbai, india
Products- Biscuits and confectionaries

Parle is an Indian private limited company .it owns the famous biscuit brand parle-g.as of 2012.it
had a 35% dominant share of the Indian biscuit market.

Parle Products Company was founded in 1929 in British India. It was owned by the Chauhan
family of Vile parle,Mumbai.Parle began manufacturing biscuits in 1939.The parle brand
became well known in India following the success of products such as the Parle-g biscuits and
the thumbs up soft drink.
The original Parle company was split into three separate companies, owned by the different
fractions of the original Chauhan family.

1. Parle products ,led by vijay ,sharad and raj chauhan (owner of the brands parle g,
melody,mango bit,poppins, kismi toffee bar, Monaco and krackjack)
2. Parle agro ,led by Prakash chauhan and his daughters Schauna, alisha and nadia (owner
of the brands such as FROOTI and APPY).
3. Parle Bisleri,led by Ramesh chauhan .

INFRASTRUCTURE

Apart from the original factory in Mumbai, Parle has manufacturing facilities at NEEMRANA
(rajasthan), Banglore (karnatka),kutch (Gujarat), khopoli (Maharashtra) and
bahadurgarh(Haryana).

A Report
On

Industrial visit to PARLE, Neemrana
SUBMI TTED I N PARTI AL FULFI LLMENT TO
THE IIS UNIVERSITY
For the Degree of
MBA-Human Resource Management
(Department of HRM &IB)
SUBMITTED TO: SUBMITTED BY:
DR. ANKITA JAIN PARIDHI BAXI
SR. PROFESSOR ICG/2013/15795
2013-2014







ACKNOWLEDEMENT

I take this opportunity to express my profound gratitude and deep regard to my
faculty DR MK SHARMA, DEAN FACULTY OF COMMERCE AND
MANAGEMENT for his exemplary guidance, monitoring and constant
encouragement throughout the course of thesis. The blessing, help and guidance
given by him time to time shall carry me a long way in the journey of life on which
I am about to embark.
I also take this opportunity to express a deep sense of gratitude to my tutor
guardian DR. ANKITA maam (SENIOR ASST. PROFESSOR) For her cordial
support, valuable information and guidance which helped me in completing this
task through various stages.










The Production process at Parle is Raw Material testing then mixing, molding, baking cooling
,and then packaging . HR technique adopted at Parle is 5s,kaizens, SQS, TQM,POKA-YOKE.
Recently Parle has use some technique to increase his share in snacks .It was great experience .
Parle-G is available in Europe, UK, USA, Canada, etc. In Canada, it is sold by Zehrs, Food
Basics, Loblaws, etc for only 99 cents for a 418 gram pack. Parle-G or Parle Glucose biscuits,
manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. Parle-G is
one of the oldest brand names as well as the largest selling brand of biscuits in India. For
decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper
with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate
and sell lower quality products of similar names with virtually identical package design
MARKETING MIX OF PARLE PRODUCTS LIMITED
Product strategy:
Core benefit- the core benefit of biscuit is to satisfy hunger of the consumer. Basic product- in
the second level, the basic product is biscuits. Expected product- the consumers expect the
product to have a good taste and also give nutrition. Augmented product- Parle biscuits increase
a persons energy levels. o Potential product- in the future Parle could come up with different
products.
MARKET STRENGTH
The extensive distribution network, built over the years, is a major strength for Parle products.
Parle biscuits & sweets are available to consumers, even in the e most remote places and in the
smallest retail outlets. Parle has nearly 1,500 wholesalers, careering to 4,25,000 retail outlets
directly or indirectly. A two hundred strong dedicated field force services there wholesalers and
retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide
distribution network. Parle constantly endeavor at designing products that provide nutrition and
fun t o the common man. Most Parle offerings are in the low and mid-range price segments. This
is based on their understanding of the Indian consumer psyche. The Value for money positioning
helps generate large sales volumes for the products. However, Parle Products also manufactures
a variety of premium products for the up-market, urban consumers. And in this way, caters caters
a range of products to a variety of consumers.
REASON OF PARLE-G MAINTAINING ITS PRICE OF RS.4.00 FOR
MTHE LAST 25 yr
Low profit margin.
Decrease in weight per biscuit.
Bulk purchase of raw material.
Reduced wastage- 1% of the 115 TONES
Increased productivity.
Availability in remote places.
Avoid sophisticated packing.
100g pack costing Rs 4 has net weight of 93.5g from Jan2008.
Parle-G has seen the variation in sales due to increase in price. By mere 50 paise in 1995.

PRICING STRATEGY OF PARLE G
Appeal to all income groups : The product is appealing to the consumers as the target audience is
basically kids. This product is suitable to all Income group.
Low and mid range price Segments: The pricing of the product is of low and mid range so as it suits
every ones pocket
Value for money: Value for money allows all age group to enjoy parle products at fullest
Strict cost control at every point in supply Chain: It reaches 2.5 million outlets, including villages with a
population of 500 people.
AWARDS
Parle - G is the winner of 8 Gold and 11 Silver awards at the Monde Selection Awards. The global
standard award for quality in the Food category. Providing kids with the vital vitamins and minerals
necessary for all Around mental and physical development.

VISION
The main vision of Parle-G to Concentrate on consumer tastes and preferences, the Parle brand
has grown from strength to strength ever since its inception. For fulfilling its vision they do
every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the
most modern equipment hence ensuring the same perfect quality across the nation and abroad.


Conclusion
Parle g is number 1 brand now a days. Visiting Parle was most amazing experience
of life .Their market strategies, different departments, big machines, workers unity
in work. And most important thing is safety and cleanness. And both the things
they kept in their mind and work according to that.