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Ad-Lider Embalagens

Situation
Launch of new drawstring trashbag in Brazil
Positioning as new, modern, different
Savior for the firm
Nice focus group discussion guide presented
Problems
What job does the product do?
Brand awareness?
Identification of the ideal garbage bag
Easy to close
Resilient
Different color from competitors
Analysis
What worked and what didnt?
Recommendations
What would you do?

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