The ITC eChoupal Initiative

Presented By

Naveed Akbar Shamim
Overview
Indias 60% workforce in agriculture
GDP contribution of 21%
ITC one of the major player
Agri commodities contributed 450 crore in revenue
out 7,701 crore total in 1998
2005 goal, 2000 crore
OLD SUPPLY CHAIN

Mandi
Processing
Plant
Farms
ISSUES IN OLD SUPPLY CHAIN
Commission agents made money
Loss of Rs. 100 per lot for farmer
Lack of Infrastructure
Delayed payment to farmers
Transportation Cost
Compromised product quality
Inefficiency







NEW SUPPLY CHAIN
PLANT
eChoupal
FARMS
NEW SYSTEM
Immediate payment to farmers
No involvement of the middle man
Computerized weighing of the produce
Improved product quality
Price visibility
Information availability



Problem



How to sustain success in the under the new eChoupal?
Challenges
Transferring entrepreneurial capabilities to
sanchalak

Cost of replacing IT equipment


Recommendations
Growth, with farmers trust

innovation lead to goodwill and profit

Addition to national value would lead to success