Press release

September 2014
Product Launch Analytics Innovation of the Week
A ne! ener"i#in" mi$er desi"ned for specific types of spirits
%onsumers have been mi$in" ener"y drinks !ith li&uor for years' (ut ener"y
drinks often taste similar' And none are desi"ned to be mi$ed !ith specific types
of spirits' )hese are deficiencies that ne! *lo!orm stimulatin" mi$er drink
addresses !ith a caffeinated+ su"ar,free and taurine,free formula offered in flavors
optimi#ed for specific spirits' -e! in the ./+ this product is the 0atamonitor
%onsumer Product Launch Analytics innovation of the !eek'
Gloworm stimulating mixer drink is a premium cocktail mixer
inspired by energy drinks, but improved. This caffeine-reduced
formulation stimulates, but will not overpower consumers, and
instead delivers an all-night glow. ade with !"# less caffeine
$%%mg per &""ml serving' than the market leading energy drink
brand and none of the sugar or taurine usually found in energy
drinks, this individually-packaged mixer is si(ed for a single
mixed drink and reduces waste. )imed at the on-trade $bar,
pub and retail establishment' market, though it can also be used
at home, Gloworm comes in four flavors for use with specific
spirits. *aspberry + ,rris $the latter from the -ris flower' is great with vodka while .ear,
/pice + 0ime matches well with rum. 1ucumber + )pple is a great replacement for tonic
when mixed with gin, and Ginger + 0emongrass is a beloved companion for bourbon.
The concept of a mildly energi(ing mixer that complements spirits like gin that can often
be tricky to work with is a novel one for cocktail mixers, says Tom 2ierhile, -nnovation
-nsights 3irector for 3atamonitor 1onsumer. 4e adds5 Gloworm helps raise the profile
of the mixer used in a mixed drink instead of hiding behind the bar, something that
creates a new branding opportunity for 6on-trade7 mixers.
1-0S
-otes for editors

8or more information about Gloworm stimulating mixer drink, contact5
anufacturer5 9oost 3rinks 0td.
anufacturer7s address5 &%:" 1entury ;ay, Thorpe .ark, 0eeds 0/&< =>9, ?nited
@ingdom
anufacturer7s website5 www.glowormdrinks.com
.ackage type5 &<"ml metal can
.roduct 0aunch )nalytics from 3atamonitor 1onsumer $datamonitorconsumer.com' is
the most comprehensive and detailed source of information for newly launched
consumer packaged goods from around the world. 3atamonitor 1onsumer is part of
-nforma plc.
Tom 2ierhile, -nnovation -nsights 3irector for 3atamonitor 1onsumer, is available for
comment. To arrange an interview with Tom 2ierhile, please contact @irstin /tocker in
3atamonitor 1onsumer7s press office at ABB $"' &B=! =%<CCB or e-mail @irstin at
kirstin.stockerDinforma.com.
8or more information on .roduct 0aunch )nalytics, please contact 1lient /ervices at
customerservicesDdatamonitor.com or ABB %" :<<& E%"&.
A(2.) 0A)A32-I)24
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