Social Media Marketing

Social Media Marketing Planner

As you work through the content in this Topic Unit, use this document to record your thinking
on different aspects of social media marketing planning for your small business. When the time
comes to implement your ideas, you can refer back to these key considerations.
Audience
Describe your product or services target audience by age, gender, geographic location, etc.

Describe your audiences needs and/or problems that will be solved through the use of your product or service.

The Big Three: Facebook, Twitter, Blogs

After viewing the example uses of popular social media tools to promote three different small businesses: Salao
De Beleza, Uplifting Jewels and Studio D, list your initial thinking on how you might use Facebook, Twitter and/or
a blog to promote your own small business.
Facebook:

Twitter:

Blog:

2012, HP Life Next Generation. All rights reserved.

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Social Media Marketing

Planning for Action
Brainstorm/list steps youll need to take to implement your social media marketing plan.
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2012, HP Life Next Generation. All rights reserved.

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