D

ISTRIBUTION CHANNEL MAP OF

SIEL
IN
K
OLKATA

The producer and the final customer are part of every channel. These channels ar
edifferent levels. A one-level channel contains one selling intermediary, such a
s aretailer. A two-level channel contains two intermediaries. In consumer market
s, theseare typically a wholesaler and a retailer. A three-level channel contain
s threeintermediaries. In the meatpacking industry, wholesalers sell to jobbers,
who sell to