INTRODUCTION

HDFC Life, one of India's leading private life insurance companies, offers arange of individual
and group insurance solutions. It is a joint venture betweenHousing Development Finance
Corporation Limited (HDFC), India's leadinghousing finance institution and Standard Life plc,
the leading provider of financial services in the United Kingdom.HDFC Ltd. holds 72.37% and
Standard Life (Mauritius Holding) Ltd. holds26.00% of equity in the joint venture, while the rest
is held by others.HDFC Life's product portfolio comprises solutions, which meet
variouscustomer needs such as Protection, Pension, Savings, Investment and Health.Customers
have the added advantage of customizing the plans, by addingoptional benefits called riders, at a
nominal price. The company currently has 25retail and 9 group products in its portfolio, along
with 10 optional rider benefitscatering to the savings, investment, protection and retirement
needs of customers.HDFC Life continues to have one of the widest reaches among new
insurancecompanies with about 500 branches in India touching customers in over 900cities and
towns.The company has also established a liaison office in Dubai.HDFC Life has a strong
presence in its existing markets with a strong base of Financial Consultants.

COMPANY PROFILE
Board of Directors
The members of the Board are
Brief Profile of The Board of DirectorsMr. Deepak S. Parekh
is the Chairman of the Company. He isalso the Chairman and Director of Housing Development
FinanceCorporation Limited (HDFC Limited). He joined HDFC Limited ina senior management
position in 1978. He was inducted as awhole-time director of HDFC Limited in 1985 and was
appointedas its Chairman in 1993. Mr. Parekh is a Fellow of the Institute of Chartered
Accountants (England & Wales).

Mr. Keki M. Mistry
joined the Board of Directors of theCompany in December, 2000. He is currently the Vice
Chairmanand Chief Executive Officer of HDFC Limited. He joined HDFCLimited in 1981 and
became an Executive Director in 1993. Hewas appointed as its Managing Director in 2000. Mr.
Mistry is aFellow of the Institute of Chartered Accountants of India anda member of the
Michigan Association of Certified PublicAccountants.
Ms. Renu S. Karnad
is the Managing Director of HDFC Limited.She is a graduate in Law and holds a Master's degree
in Economicsfrom Delhi University. She has been employed with HDFCLimited since 1978 and
was appointed as the Executive Director in2000 and Deputy Managing Director in 2007. She is
responsiblefor overseeing all aspects of lending operations of HDFCLimited.
Mr. David Nish
joined Standard Life on 1st November 2006 asGroup Finance Director and remained in that
position untilDecember 2009. He is the Chief Executive at Standard Life Plc. In2000 he was
awarded the Scottish Business Awards FinanceDirector of the Year and from 2004 to 2005 he
served on theGovernment Employers Pension Task Force. He is a member of theInstitute of
Chartered Accountants of Scotland. He joined theBoard of Directors in February 2010.
Mr. Nathan Parnaby
is appointed as the Chief Executive,Europe & Asia of Standard Life in the year 2010. Nathan
joinedStandard Life in 1982 as Investment Manager, responsible for allUK net funds. He was
appointed a Director of the Standard Life
Investments board. He is a Mathematics graduate from Oxford
University and the Member of the Securities Institute. He joinedthe Board of Directors in
December 2009.
Mr. Norman K. Skeoch
is currently the Chief Executive inStandard Life Investments Limited and is responsible
foroverseeing Investment Process & Chief Executive OfficerFunction. Prior to this, Mr. Skeoch
was working with M/s. James

Capel & Co. holding the positions of UK Economist, Chief Economist, Executive Director,
Director of Controls and StrategyHSBS Securities and Managing Director International Equities.
Hewas also responsible for Economic and Investment Strategyresearch produced on a worldwide
basis. Mr. Skeoch joined theBoard of Directors in November 2005. Mr. Skeoch is a Fellow of the
Securities Institute, Fellow of the Royal Institute for theEncouragement of the Arts, Manufacture
and Commerce, BA, MA.
Mr.

Gautam R. Divan
is a practising Chartered Accountant and isa Fellow of the Institute of Chartered Accountants of
India. Mr.Divan was the Former Chairman and Managing CommitteeMember of Midsnell Group
International, an InternationalAssociation of Independent Accounting Firms and has
authoredseveral papers of professional interest. Mr. Divan has wideexperience in auditing
accounts of large public limited companiesand
nationalised banks, financial and taxation planning of individuals and limited companies and
also has substantialexperience in structuring overseas investments to and from India.

Our Vision & Values
Our Vision
'The most successful and admired life insurance company, which means that weare the most
trusted company, the easiest to deal with, offer the best value formoney, and set the standards in
the industry'.'The most obvious choice for all'.
Our Values
Values that we observe while we work:


Integrity


Innovation


Customer centric


People Care "One for all and all for one"


Team work


Joy and Simplicity


2.OBJECTIVE OF THE STUDY


To know about the HDFC Life


To study the marketing strategies of HDFC Life.


To interact the different type of HDFC Life


To find out which media influence most customers to buy the HDFC Life


To find out consumer loyalty about HDFC Life


3. RESEARCH METHODOLOGY

All the findings and conclusions obtained are based on the survey done in theworking area
within the time limit. I tried to select the sample representative of the whole group during my
study. I have collected data from people linked withdifferent profession at sagar.
(1 ) RESEARCH PLAN:1.1 Preliminary Investigation:
In which data on the situationsurrounding the problems shall

be gathered to arrive at
The correct definition of the problem.

An understanding of its environment.

1.2. Exploratory Study:
To determine the approximate area where the problem lies.
(2 ) RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insightinto the problem. By
analyzing the secondary data, the study aim is to explorethe short comings of the present system
and primary data will help to validatethe analysis of secondary data besides on unrevealing the
areas which calls forimprovement.
.1 DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self Administration. Due to time
limitation and other constraints direct personalinterview method is used. A structured
questionnaire was framed as it is lesstime consuming, generates specific and to the point in
formation, easierTo tabulate and interpret. Moreover respondents prefer to give directanswers. In
questionnaires open ended and closed ended, both the types of questions has been used.

2.2 COLLECTION OF DATA
1: Secondary Data:
It was collected from internal sources. The secondary data was collectedon

the basis of organizational file, official records, news papers,magazines, management books,

preserved information in the companys
database and website of the company.
2: Primary data:
All the people from different profession were personally visited and interviewed. They were the
main source of Primary data. The method of collection of primary data was direct personal
interview through astructured questionnaire.
(3 )SAMPLING PLAN:
Since it is not possible to study whole universe, it becomes necessary totake sample from the
universe to know about its characteristics.

Sampling Units:
Different professionals Chartered Accountants, TaxConsultants, Lawyers, Business Man,
Professionals and House Wives of sagar.

Sample Technique:
Random Sampling.

Research Instrument:
Structured Questionnaire.

Contact Method:
Personal Interview.
(4) SAMPLE SIZE:
My sample size for this project was 50 respondents. Since it was notpossible to cover the whole
universe in the available time period, it wasnecessary for me to take a sample size of 50
respondents.


Swot Analysis of Hdfc Standard Life Insurance
Analysis of the industrys environment

HDFC and Standard Life first came together for a possible joint venture, toenter the life
Insurance market, in January 1995. It was clear from the outsetthat both companies shared
similar values and beliefs and a strong relationshipquickly formed. In October 1995, the
companies signed a 3-year joint ventureagreement.
STRENGTH
1. Domestic image of HDFC supported by Prudentia
ls international image is
strength of the company.
2. Strong and well spread network of qualified intermediaries and sales person.
3. Strong capital and reserve base.4. The company provides customer service of the highest
order.
5. Huge basket of product range which are suitable to all age and incomegroups.
6. Large pool of technically skilled manpower with in depth knowledge and
understanding of the market.
WEAKNESS
1. Heavy management expenses and administrative costs.2. Low customer confidence on the
private players.3. Vertical hierarchical reporting structure with many designations and cadres
leading to power politics at all levels without any exception.4. Poor retention percentage of tied
up agents.
OPPORTUNITIES
1. Insurable population

According to ING only 10% of the population isinsured, which represents around 30% of the
insurable population. This suggests
more than 300m people, with the potential to buy insurance, remain uninsured.2. There will be
inflow of managerial a
nd financial expertise from the worlds
leading insurance markets. Further the burden of educating consumers will alsobe shared among
many players.3. International companies will help in building world class expertise in local
market by introducing the best global practices.4. Insurance liberalization in India is expected to
result in a wider choice of major commercial insurance covers, such as fire, export credit
in structuring overseas investments to and from India.

Our Vision & Values
Our Vision
'The most successful and admired life insurance company, which means that weare the most
trusted company, the easiest to deal with, offer the best value formoney, and set the standards in
the industry'.'The most obvious choice for all'.
Our Values
Values that we observe while we work:


Integrity


Innovation


Customer centric


People Care "One for all and all for one"


Team work


Joy and Simplicity


2.OBJECTIVE OF THE STUDY


To know about the HDFC Life


To study the marketing strategies of HDFC Life.


To interact the different type of HDFC Life


To find out which media influence most customers to buy the HDFC Life


To find out consumer loyalty about HDFC Life


3. RESEARCH METHODOLOGY

All the findings and conclusions obtained are based on the survey done in theworking area
within the time limit. I tried to select the sample representative of the whole group during my
study. I have collected data from people linked withdifferent profession at sagar.
(1 ) RESEARCH PLAN:1.1 Preliminary Investigation:
In which data on the situationsurrounding the problems shall

be gathered to arrive at
The correct definition of the problem.

An understanding of its environment.

1.2. Exploratory Study:
To determine the approximate area where the problem lies.
(2 ) RESEARCH DESIGN:
Research was initiated by examining the secondary data to gain insightinto the problem. By
analyzing the secondary data, the study aim is to explorethe short comings of the present system
and primary data will help to validatethe analysis of secondary data besides on unrevealing the
areas which calls forimprovement.
.1 DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self Administration. Due to time
limitation and other constraints direct personalinterview method is used. A structured
questionnaire was framed as it is lesstime consuming, generates specific and to the point in
formation, easierTo tabulate and interpret. Moreover respondents prefer to give directanswers. In
questionnaires open ended and closed ended, both the types of questions has been used.

2.2 COLLECTION OF DATA
1: Secondary Data:
It was collected from internal sources. The secondary data was collectedon

the basis of organizational file, official records, news papers,magazines, management books,

preserved information in the companys
database and website of the company.
2: Primary data:
All the people from different profession were personally visited and interviewed. They were the
main source of Primary data. The method of collection of primary data was direct personal
interview through astructured questionnaire.
(3 )SAMPLING PLAN:
Since it is not possible to study whole universe, it becomes necessary totake sample from the
universe to know about its characteristics.

Sampling Units:
Different professionals Chartered Accountants, TaxConsultants, Lawyers, Business Man,
Professionals and House Wives of sagar.

Sample Technique:
Random Sampling.

Research Instrument:
Structured Questionnaire.

Contact Method:
Personal Interview.
(4) SAMPLE SIZE:
My sample size for this project was 50 respondents. Since it was notpossible to cover the whole
universe in the available time period, it wasnecessary for me to take a sample size of 50
respondents.


Swot Analysis of Hdfc Standard Life Insurance
Analysis of the industrys environment

HDFC and Standard Life first came together for a possible joint venture, toenter the life
Insurance market, in January 1995. It was clear from the outsetthat both companies shared
similar values and beliefs and a strong relationshipquickly formed. In October 1995, the
companies signed a 3-year joint ventureagreement.
STRENGTH
1. Domestic image of HDFC supported by Prudentia
ls international image is
strength of the company.
2. Strong and well spread network of qualified intermediaries and sales person.
3. Strong capital and reserve base.4. The company provides customer service of the highest
order.
5. Huge basket of product range which are suitable to all age and incomegroups.
6. Large pool of technically skilled manpower with in depth knowledge and
understanding of the market.
WEAKNESS
1. Heavy management expenses and administrative costs.2. Low customer confidence on the
private players.3. Vertical hierarchical reporting structure with many designations and cadres
leading to power politics at all levels without any exception.4. Poor retention percentage of tied
up agents.
OPPORTUNITIES
1. Insurable population

According to ING only 10% of the population isinsured, which represents around 30% of the
insurable population. This suggests
more than 300m people, with the potential to buy insurance, remain uninsured.2. There will be
inflow of managerial a
nd financial expertise from the worlds
leading insurance markets. Further the burden of educating consumers will alsobe shared among
many players.3. International companies will help in building world class expertise in local
market by introducing the best global practices.4. Insurance liberalization in India is expected to
result in a wider choice of major commercial insurance covers, such as fire, export credit
Threats
1. Economic instability and global crisis2. Entry of new NBFCs in the sector


Consumer group
In sagar Axis Bank generally divided the customer and make consumer groupon the bases of
income and living standard of the people a target market is agroup of customers that the business
has decided to aim its marketing effortsand ultimately its merchandise. A well-defined target
market is the first elementto a marketing strategy. The target market and the marketing mix
variablesof product, place(distribution), promotion and price are the four elements of a marketing
mix strategy that determine the success of a product inthe marketplace.

Market segmentationTarget markets are groups of people separated by distinguishable and
noticeableaspects. Target markets can be separated into:

Geographic segmentations, addresses (their location)

Demographic /socio-economicsegmentation (gender ,age, incomeoccupation, education, sex,
household size, age, and stage in the familylife cycle)

Psychographicsegmentation (similar attitudes, values, and lifestyles)
Product
-related segmentation (relationship to a product)

Consumer behaviorConsumer behavior
is the study of when, why, how, and where people do ordo not buy aproduct.It blends elements
frompsychology,sociology,social anthropology andeconomics.It attempts to understand the buyer
decisionmaking process, both individually and in groups. It studies characteristics of individual
consumers such asdemographicsand behavioral variables in anattempt to understand people's
wants. It also tries to assess influences onthe consumer from groups such as family, friends,
reference groups, and societyin general. Customer behavior study is based on consumer buying
behavior,with the customer playing the three distinct roles of user, payer andbuyer.Relationship
marketingis an influential asset for customer behavioranalysis as it has a keen interest in the re-
discovery of the true meaning of marketing through the re-affirmation of the importance of the
customer orbuyer. A greater importance is also placed on consumer retention,
customerrelationship management, personalization, customization and one-to-onemarketing.
Social functions can be categorized into social choice and welfarefunctions. Each method for
vote counting is assumed as social function butif
Arrows possibility theorem
is used for a social function, social welfarefunction is achieved. Some specifications of the
social functions aredecisiveness,neutrality,anonymity,monotonicity,unanimity,homogeneityand
weak and strongPareto optimality.No social choice function meets theserequirements in an
ordinal scale simultaneously. The most importantcharacteristic of a social function is
identification of the interactive effect of alternatives and creating a logical relation with the
ranks.


1) Protection Plans


Protection Plans


HDFC Click 2 Protect


HDFC Term Assurance Plan


HDFC Premium Guarantee Plan


HDFC Loan Cover Term Assurance Plan


HDFC Home Loan Protection Pla
Protection Plans
help you shield your family from uncertainties in life due tofinancial losses in terms of loss of
income that may dawn upon them incase of your untimely demise or critical illness. Securing the
future of one's family isone of the most important goals of life.
Protection Plans
go a long way inensuring your family's financial independence in the event of your
unfortunatedemise or critical illness. They are all the more important if you are the chief wage
earner in your family. No matter how much you have saved or investedover the years, sudden
eventualities, such as death or critical illness, alwaystend to affect your family financially apart
from the huge emotional loss.For instance, consider the example of Amit who is a healthy 25
year old guywith a income of Rs. 1,00,000/- per annum. Let's assume his income increasesat a
rate of 10% per annum, while the inflation rate is around 4%; this is how hisincome chart will
look like, until he retires at the age of 60 years. At 50 years of age, Amit's real income would
have been around Rs. 10,00,000/- per annum.However, in case of Amit's unfortunate demise at
an early age of 42 years, theloss of income to his family would be nearly Rs. 5,00,000/- per
annum.
2)Childrens Plans



Children's Plans


HDFC Children's Plan


HDFC SL YoungStar Super II


HDFC SL YoungStar Super Premium
Children's Plans
helps you save so that you can fulfill your child's dreams andaspirations. These plans go a long
way in securing your child's future by

financing the key milestones in their lives even if you are no longer around tooversee them. As a
parent, you wish to provide your child with the very bestthat life offers, the best possible
education, marriage and life style.Most of these goals have a price tag attached and unless you
plan your financescarefully, you may not be able to provide the required economic support to
yourchild when you need it the most. For example, with the high and rising costs of education, if
you are not financially prepared, your child may miss anopportunity of a lifetime.Today, a 2-year
MBA course at a premiere management institute would costyou nearly Rs. 3,00,000/- At a
assumed 6% rate of inflation per annum, 20 yearslater, you would need almost Rs. 9,07,680/- to
finance your child's MBAdegree. Retirement Plans
Retirement Plans
provide you with financialsecurity so that when your professional incomestarts to ebb, you can
still live with pride withoutcompromising on your living standards. Byproviding you a tool to
accumulate and invest yoursavings, these plans give you a lump sum on retirement, which is then
used toget regular income through an annuity plan. Given the high cost of living andrising
inflation, employer pensions alone are not sufficient.
Retirementplanning
has therefore become critical today.India's average life expectancy is slated to increase to over 75
years by 2050from the present level of close to 65 years. Life spans have been increasing dueto
better health and sanitation conditions in the country. However, the averagenumber of years of
employment has not been rising commensurately. The resultis an increase in the number of post-
retirement years. Accordingly, it hasbecome necessary to ensure regular income for life after
retirement, so that youcan live with pride and enjoy your twilight years. Savings & Investment
Plans


Savings & Investment Plans


HDFC Life Smart Woman Plan


HDFC Life Sampoorn Samridhi Insurance
Plan


HDFC Endowment Assurance Plan


HDFC SL Crest



HDFC SL ProGrowth Super II


HDFC SL ProGrowth Flexi


HDFC Life ProGrowth Plus


HDFC SL ProGrowth Maximiser


HDFC SL New Money Back Plan


HDFC Single Premium Whole of Life Insurance Plan


HDFC Assurance Plan


HDFC Savings Assurance Plan


Endowment Gain Insurance Plan You have always given your family the very best. And there is
no reason whythey shouldn't get the very best in the future too. As a judicious family man,your
priority is to secure the well-being of those who depend on you. Not justfor today, but also in the
long term. More importantly, you have to ensure thatyour family's future expenses are taken
care, even if something unfortunatewere to happen to you.A big factor that you need to consider
while building your wealth is inflation. Ithas a dual impact on your hard-earned savings. Inflation
not only erodes yourcurrent purchasing power but also magnifies your monetary requirements
forthe future. Sample this: An 35 Year individual needs to invest Rs. 36,000/- peryear with 8%
returns to build a corpus of Rs. 10,00,000/- by the age of 50Years.Health Plans
Health plans
give you the financial security tomeet health related contingencies. Due tochanging lifestyles,
health issues have acquiredcompletely new dimension overtime, becoming more complex in
nature. Itbecomes imperative then to have a
health plan
in place, which will ensure thatno matter how critical your illness is, it does not impact your
financialindependence.In the race to excel in our professional lives and provide the best for our
lovedones, we sometimes neglect the most important asset that we have - our health.With
increasing levels of stress, negligible physical activity and a deteriorating

environment due to rapid urbanization, our vulnerability to diseases hasincreased at an alarming
rate.
Knowledge Centre
Our Knowledge Centre will help you understand the basics of insurance andhelp you make an
informed decision about buying a policy. It includes detailson insurance concepts, helps you
analyse plans for your various needs andunderstand the insurance jargon that you may encounter.
Customer Service
We at HDFC Life are committed to maintaining the highest level of customerservice. Hence we
have tried to provide you with all the information you maywant to seek regarding procedures
such as paying your premium, various policyservicing options, processing a claim and so on.


Company Marketing Strategies
Marketing is process of analyzing the consumer need and serve the needo f c o n s u m e r
w h i c h s a t i s f y t h e c o n s u m e r a n d s o l v e t h e
c o n s u m e r p r o b l e m . I n t h i s s e c t o r t h e m a r k e t i n g i s p a y
m a i n r o l e i n b r a n d f o r m a t i o n a n d p o l i c y a w a r e n e s s t o
t h e p u b l i c . A s w e k n o w t h a t L I C i s cover i ng mor e t han
75%mar ket s har e. So mar ket i ng hel ps i n i ncr eas i ng t he market share. Marketers
have to analyze the market share and find out themarket. We can divide its marketing process in
two parts:-1) Marketing for Financial Consultant:- Work part-time, earn full-time
isthep u n c h l i n e o f t h e i t s m a r k e t i n g s t r a t e g y . I t
s a y s j u s t w o r k f o r 5 h o u r s a w e e k a n d e a r n
m o r e t h a n R s . 2 0 , 0 0 0 p e r m o n t h . I f
y o u w i l l b e f i n a n c i a l c o n s u l t a n t o f
H D F C S L t h e n y o u c a n h a v e
h i g h e a r n i n g p o t e n t i a l , z e r o
i n v e s t m e n t , a n d y o u w i l l n o t
h a v e p r e s s u r e f o r w o r k . Y o u c a n w o r k a s
w h a t e v e r y o u m a k e y o u r t a r g e t o r y o u c a n w o r k a s
a p a r t - t i m e a s p e r y o u r c o n v e n i e n c e . T h e r e a r e certain facilities for
FC:-Flexible work timings:-you can work whenever youlike and
fromw h e n e v e r y o u l i k e . Y o u
c a n w o r k f u l l t i m e o r
p a r t - t i m e , d e p e n d i n g o n
y o u r c o n v e n i e n c e .
I t s
l i k e n o o t h e r j o b . H o w e v e r , t h e t i m e y o u
i n v e s t w i l l d e t e r m i n e y o u s u c c e s s .
Z e r o i n v e s t m e n t : - T h e r e i s n o s t a r - u p
c a p i t a l . B e y o u r o w n b o s s ; w i t h
a f l e x i b l e w o r k i n g
e n v i r o n m e n t , u n l i m i t e d
e a r n i n g p o t e n t i a l a n d o t h e r o p p o r t u n i t y t o
b e p a r t o f a wo r l d c l a s s t e a m. T h e a d v a n t a g e i s a l l y o u r s .
S u n r i s e i n d u s t r y : - L i f e i n s u r a n c e i n I n d i a h a s a h u g e
p o t e n t i a l forg r o w t h . S t a t i s t i c s
r e v e a l t h a t o n l y 2 5 % o f t h e
i n s u r a b l e p o p u l a t i o n i n I n d i a
i s i n s u r e d . A n d t h o s e i n s u r e d a r e i n n e e d
o f s t i l l h i g h e r i n s u r a n c e c o v e r . T h e o v e r
1 0 0 % g r o w t h d i s p l a y e d b y p r i v a t e l i f e
i n s u r e r s i n d i c a t e s t h i s h u g e u n t a p p e d
p o t e n t i a l . S t r o n g partnership:- It is on of the fastest growing life insurance
companies. It wast h e f i r s t p r i v a t e l i f e i n s u r a n c e c o m p a n y
t o b e g r a n t e d a l i c e n s e b y
IRDA. It have been rated by business world class magazine as Indias most
r e s p e c t e d P r i v a t e l i f e I n s u r a n c e C o m p a n y i n 2 0 0 4 .
H D F C S t a n d a r d l i f e Insurance has one of he highest brand recall of around 86%.

2 ) M a r k e t i n g f o r t h e
p o t e n t i a l m a r k e t : - I n o u r
g e n e r a l l i f e we b u y t h o s e t h i n g s wh i c h we s e e .
F o r c o n s u me r a wa r e n e s s p r i n t ma r k e t i n g a n d e l e c t r o n i c ma r k e t i n g
b o t h a r e mo s t i mp o r t a n t . I n t h e m a r k e t i n s u r a n c e p l a y e r s
i s t r y i n g t o c o n v i n c e
p e o p l e w i t h t h e
a d v e r t i s i n g i n
t e l e v i s i o n , r a d i o , n e w s p a p e r
a n d m a g a z i n e s . H D F C
S t a n d a r d L i f e i s a l s o a d o p t i n g
t h e s e
e l e c t r o n i c m a r k e t i n g . T h e p u n c h l i n e o f H D F C
S t a n d a r d L i f e i s S a r U t h a K e J i y o . T o d a y i t h a s
m o r e t h a n 8
l a c k p o l i c y h o l d e r . I t i s
a l s o t a r g e t i n g c i n e m a h a l l s
l i k e P V R w h e r e i t w i l l
g e t m o r e p o t e n t i a l
m a r k e t , f o r
m a r k e t i n g . 3 ) F o r
i n s u r a n c e s e c t o r
t h e m a i n
m a r k e t e r
b e c o m e s i t s
F i n a n ci al Cons ul t ant . So i t i s t r yi ng t o r ecr ui t mor e
and mor e f i nanci al cons ul t ant for the purpose of sale of the policy of HDFC Standard
life and people will bem o r e a w a r e t h r o u g h i t b e c a u s e i t i s a
w o r k o f c o n t a c t . W h i c h h a v e more contact the that person can get more
business


COMPETITIVEANALYSIS

LIFEINSURANCECORPORATIONOFINDIA(LIC)
LIC has an excellent money back policy which provides for periodic paymentso f
p a r t i a l s u r v i v a l b e n e f i t s a s l o n g a s t h e p o l i c y
h o l d e r i s a l i v e . 2 0 % o f the sum assured is payable after 5, 10, 15 and 20
years and the balance 40% ispayable at the 20
th
yearalongwithaccruedbonus.(www.lic.com)Fora25yearsterm, 15% of the sum assured becomes payable after 5,10,15and 20 years
and thebalance 40% plus the accrued bonus becomes payable at the 25
th
year. Animportant feature of these types of policies is that in the event of the death of
thep o l i c y h o l d e r a t a n y t i me wi t h i n t h e p o l i c y t e r m t h e d e a t h c l a i m
c o mp r i s e s o f f u l l s u m a s s u r e d w i t h o u t
d e d u c t i n g a n y o f t h e s u r v i v a l
b e n e f i t a m o u n t s w h i c h h a v e a l r e a d y b e e n p a i d . T h e
b o n u s i s a l s o c a l c u l a t e d o n t h e f u l l s u m a s s u r e d . H D F C S L I C
d o e s n o t h a v e a m o n e y b a c k p o l i c y . I t c o u l d o f f e r a m o n e y
b a c k p l a n a n d c a p t u r e s o m e p o r t i o n o f t h i s ma r k e t . Wh i l e
ma r k e t i n g i n s u r a n c e p r o d u c t s I f o u n d t h a t ma n y c u s t o me r s wa n t e d
t o p u r c h a s e t h e s e p l a n s . LI C o f f e r s 6 6 d i f f e r e n t p l a n s ; p l a n s
a r e f o r m u l a t e d f o r s p e c i f i c o c c a s i o n s

w h o l e l i f e p l a n s , t e r m a s s u r a n c e p l a n s , m o n e y b a c k
p l a n f o r w o m e n , c h i l d p l a n s , p l a n s f o r t h e h a n d i c a p p e d
i n d i v i d u a l s , e n d o w m e n t a s s u r a n c e p l a n s , p l a n s f o r
h i g h w o r t h i n d i v i d u a l s , p e n s i o n p l a n s , u n i t l i n k e d
p l a n s , s p e c i a l p l a n s , s o c i a l security schemes

diversified portfolio of products. HDFC SLIC couldd i v e r s i f y i t s p r o d u c t
p o r t f o l i o . I t c o u l d a d d m o r e p l a n s f o r h i g h
w o r t h individuals and women.
ICICI PRUDENTIAL
ICICI Prudential is a stiff competitor for HDFC SLIC. The company is a mergerbetween ICICI
Bank which is the biggest private bank in India and PrudentialPlcwhichisagloballifeinsurancecompany.The company has an
investment plan which is market related

Invest ShieldL i f e . I n t h i s p l a n e v e n i f t h e m a r k e t f a l l s , t h e
p r e m i u m w i l l b e r e t u r n e d t o i n v e s t o r s . I t i s a
g u a r a n t e e d p l a n w h i c h e n s u r e s t h e
c o m p a n y c a r e f u l l y i n v e s t s y o u r
m o n e y . T h e s t o c k m a r k e t
p e r f o r m a n c e o f I C I C I P r u d e n t i a l i s m u c h
b e t t e r t h a n H D F C S L I C . T h e r e t u r n s o n t h e gr owt h
f und wer e 46. 28%compar ed t o t he 42. 70% of f er ed by HDFC SLI C. Customers
are attracted by higher returns and this is a plus pointfor Prudential. The company is very well
advertised. The advertisements areshowcasedi n m o v i e s ,
t e l e v i s i o n , n e w s p a p e r s , m a g a z i n e s ,
b i l l b o a r d s , r a d i o

e t c . T h e c o m p a n y h a s a n e x c e l l e n t b r a n d
a m b a s s a d o r

M r . A m i t a b h Bacchan. His promotion of the company builds trust and faith in
the minds of our people. However the charges are very high in the plans offered by
ICICIPrudential. It is 35% during the first year, 15% in the next year and 3% fromthe third year
onwards. Also a higher minimum premium of Rs. 8000 ischarged.
Hencet h e p o l i c i e s a r e n o t
a c c e s s i b l e t o t h e l o w e r
s t r a t a o f t h e s o c i e t y .
( S o u r c e : www. i c i c i p r u l i f e . c o m)
BIRLASUNLIFE
B i r l a S u n L i f e I n s u r a n c e C o m p a n y L i m i t e d i s a j o i n t
v e n t u r e b e t w e e n The Aditya Birla Group, one of the largest business houses in India
and SunLifeFinancialInc.,aleadinginternationalfinancialservicesorganization.Thelocalknowledge of the Aditya Birla Group combined with the expertise of
SunL i f e F i n a n c i a l I n c . , o f f e r s
a f o r m i d a b l e p r o t e c t i o n f o r
y o u r f ut ur e. ( Sour ce: www. bi r l as unl i f e. com) The Adi t ya Bi r l a Gr oup
has aturnover close to Rs. 33000 crores with a market capitalization of Rs. 53400crores (as on
31st March 2007). It has over 72000employees across all its unitsworldwide. It is led by its
Chairman - Mr. Kumar Mangalam Birla. Some of thekey organizations within the group are
Hindalcoand Grasim.
TATAAIG
TataAigisajointventurebetweentheTatagroupandAmericanInternationalGroupI n c . I n o n e o f t h e p l a n s
t h e c o m p a n y o f f e r s h o s p i t a l c a s h b e n e f i t
w h e r e i n i t w i l l p a y R s . 2 5 0 0 p e r d a y i n c a s e o f
h o s p i t a l i z a t i o n a n d R s . 1 2 . 5 l a k h s i n c a s e t h e p e r s o n suffers from
any critical illness. Annual premiumi s m u c h l e s s
( a b o u t R s . 6 7 1 2 ) t o a v a i l
s u c h a g o o d b e n e f i t . Ch a r g e s
a r e r e l a t i v e l y l o w c o mp a r e d t o HDF C S LI C f o r s o me p o l i c i e s .
T h e company offers high coverage plans at low cost. There is a plan evenf o r a
p o l i c y t e r m o f 1 y e a r . Y o u r f a m i l y
c a n c o n t i n u e t o e n j o y t h e i r c u r r e n t l i f e
s t y l e e v e n i n t h e c a s e o f s o m e t h i n g h a p p e n i n g
t o y o u . T h e s e p l a n s a r e v e r y f l e x i b l e a n d H D F C SLIC could adopt
this idea of insuring individuals for short periods of time. Forexample; there is a family of four. The only earning
member is the father. He has just taken a loan from a bank of 20 lakhs to purchase a new home. He is
ablet o r e p a y t h e l o a n w i t h h i s c u r r e n t s a l a r y i n 1 5
y e a r s . T h e p r o b l e m maries if something were to happen to him within these
fifteen years.


1.Your Age:____________________2. Occupation.BusinessProfessionService(Please mention
below the type of business/profession you are in incaseof service please mention your
organization name and designation)3.Your annual household income.less than 2 lack Between 2
to 5 lack Between 5 to 8 lack More than 8 lack
010203040501040500204060541828
Age Number Percent%0-20 5 1021-40 20 4041-above 25 50Total 50 100Occupation Number
Percent %Business 27 54Profession 9 18Service 14 28Total 50 100

4. What is your perception about different products and services offered byHDFC Life ?A.

LucrativeB.

Not lucrativeC.

No idea5. How do you feel after using this company product ?

a) Excellent b) good c) fair d) poor
0%20%40%60%80%100%12324610Series10%20%40%60%80%100%541630Series1
Income Number Percent%Less than 2lack 6 12Between 2to 5 lack 16 32Between 5to 8 lack 23
46More than 8lack 5 10View Number PercentLucrative 27 54NotLucrative8 16No Idea 15 3050
100
32%48%20%0%

6.Why you are Inverts in the Insurance .a) Tax Saving b) Protection c) Investment7.In which
Insurance Plan you are invest your saving ?a. Traditional Plan b. ULIP Plan8.
Which of the companys products would you prefer to buy?
a. HDFC b. LIC c)Other
020406080020406080TraditionalULIP0204060H D F C L I
C O t h e r


LimitationLimitations of SurveyResponse Errors- These may arise when the respondents give
inaccurate or incomplete answers.For e.g. in our survey a respondent may not mention that he
had test driven a carbefore purchasing it A major problem faced in the survey involved
thecomparative ratings of various attributes for all the brands of cars. Many of therespondents
were not very willing to rank so many factors as they perceived itto be time-consuming.Open
Ended Questions

All the questions in the questionnaire were open-ended to avoid any kind of biasfrom the
respondents end. But drawback of this approach is that there was anincomplete capture of his
responses, as the respondent could not always omenout with the purchase steps and the time
taken in them. The reasons for suchinaccuracy could be because of unfamiliarity, fatigue,
boredom, faulty recalland the Question format.Random Sampling Errors

This can occur, as the particular sample selected is an imperfect representationof the population
of interest. The area covered in the survey was sagar regionand the customer preferences and
tastes in different Regions could not becovered


CONCLUSIONH D F C L i f e i s t h e r e n o u n c e i n d u s t r y i n t h e i n s u r a n c e
s e c t o r . I t believes in quality not in quantity. HDFC have total 12 group
companies. It isthe first insurance company who has gotten the license of insurance in firstly.
Ith a s s t a r t e d i t s i n s u r a n c e i n d u s t r y w i t h t h e j o i n t
v e n t u r e o f U . K . b a s e d s t andar d l i f e i ns ur ance company. I n
t h e i n s u r a n c e s e c t o r m a i n w o r k i s
d o n e b y t h e f i n a n c i a l consultant who brings business to the
industry. It gives more priority for the
recruitment of financial consultant thats why it has setup 5
-qscore. Itg i v e s p r i o r i t y t h a t i s p r o f e s s i o n a l l i k e a s M B A ,
C A , E N G I N E E R S , DOCTORS,LAYERS, AND OTHER
PROFESSIONAL.During summer training I have given presentation in study centre of
IGNOUa n d S I K K I M M A N I P A L a n d p h o n e c a l l , a n d t r y
t o c o n t a c t t h o s e p e r s o n t o w h o m I k n o w
a n d c o n t a c t t h e m f o r t h e p u r p o s e o f
f i n a n c i a l c o n s u l t a n t . I n t h i s p r o c e s s I h a v e
r e c r u i t e d 1 2 p e o p l e w h o a r e e i t h e r C A , M B A ,
S O F T W A R E E N G I N E E R ,
S T U D E N T , O R E M P L O Y O F
T H E O R G A N I S A T I O N . I t g i v e s m o r e
f a c i l i t i e s t o t h e i r e m p l o y a n d p r o v i d e s b e t t e r
o p p o r t u n i t y t o t h e i r e m p l o y f o r p r o m o t i o n b e c a u s e i t h a s
m i n i m u m t a r g e t f o r f u l f i l l m e n t . F C h a v e t o g i v e
3 6 p o l i c y o r 3 6 0 l a c k p r e m i u m w i t h i n s i x
m o n t h s w h i c h l e s s i n c o m p a r i s o n t o t h e o t h e r
i n s u r a n c e i n d u s t r y a n d f o r D e l h i r e g i o n w h e r e t he t r ans act i on of
mone y i s t oo hi gh. FC has chances t o become s al es d e v e l o p m e n t
m a n a g e r w i t h i n s i x m o n t h m o n t h s
w h e n h e f u l f i l l s the target. The post of SDM is based on payroll. He will
get package of 2.75lack per year.


SUGGESTIONSWhen we talk about suggestion I think I have small experience of this sector but whatever I
have pointed out which are thus.I n t h e r e c r u i t m e n t o f f i n a n c i a l
c o n s u l t a n t I f o u n d t h a t m o s t l y p e r s o n
d o n t
w a n t t o g i v e r s . 9 2 5 o r r s . 8 2 5 . I
h a v e f a c e d s o m e d i f f i c u l t i e s w h e n
they dont agree to give this much amount. If the company
will less this charge then it will get more FC.It should organize weakly meeting with FC
for the business and give appraisal t r a i n i n g t o F C . I t w o r k s a s a
p e r f o r m a n c e a p p r a i s a l o f t h e F C . I t s h o u l d g i v e
m o n t h l y p a r t y t o t h e F C f o r t h e a t t a c h m e n t w i t h
t h e industry.I t s h o u l d g i v e c a n o p y f a c i l i t y t o C D M o r
R C f o r t h e r e c r u i t m e n t o f F C a n d i f i t w i l l g i v e
c a n o p y f a c i l i t y t o F C t h e n t h e y c a n g i v e
m o r e facility.G e n e r a l l y w e b u y o n l y t h a t t h i n g w h a t e v e r w e
s e e . I t m e a n s t h a t i t s h o u l d s p e n d m o r e o n
a d v e r t i s e m e n t . O t h e r i n s u r a n c e i n d u s t r y l i k e L I C and ICICI
advertise mostly through banner on metro station, on road andadvertise in the cinema hall. Add
more and more movie hall for theadvertisement.T h e r o l e o f r e c r u i t m e n t
i s n o t e a s y s o i t s h o u l d
i n c r e a s e c o m m i s s i o n o r g i v e
s a l a r y i n s t e a d o f c o m m i s s i o n
s o a t R C wi l l t a k e mo r e i n t e r e s t i n t h e r e c r u i t me n t o n
f i n a n c i a l c o n s u l t a n t

BIBLIOGRAPHY1.BOOKS AUTHORS

Marketing Management (12th Edition) Philip Kotler

Marketing Management (3rd Edition) V.S. Ramaswamy

Research Methodology (2nd Edition) C.R.Kothary

Research Methodology S.P. Kasande

2. NEWS PAPERS

Times of India

Financial Express

3. WEBSITES

www.google.com

www.wikipedia.org