Patrika clinches No.

1 spot in Madhya Pradesh

Patrika is No.1 news daily in MP: IRS 2013
Patrika snatches the No. 1 spot in MP: IRS 2013
The second largest Indian state Madhya Pradesh has !een one o" the least de#eloped states in the
co$ntry d$e to a large tri!al pop$lation. It is the %th &ost'pop$lated state with a pop$lation o" (.)
crores. Madhya Pradesh is also known as *heart o" India* as it is located in the central part o" the
co$ntry. +hile ,hopal is the capital o" this state co&&ercial h$! Indore is its largest city. -part "ro&
these two cities .a!alp$r /walior 011ian and Sagar are so&e o" the i&portant cities o" MP.
The 2heart o" India2 consists )1 districts which are di#ided into 10 di#isions. The state is rich in &ineral
reso$rce and is also the largest reser#es o" dia&ond and copper in the co$ntry. In 2010 3 11 the MP
was awarded !y the National To$ris& -wards "or registering a h$ge growth in the n$&!er o" to$rists
#isiting this state.
,eing the center point o" 4indi heartland a wide range o" 4indi dailies are p$!lished in MP with
2Patrika2 !eing on the leadership position. The newspaper ind$stry o" the state has !een thro$gh a &a1or
t$rn aro$nd in past "ew years with Patrika achie#ing an a!sol$te leadership position within % years o"
its la$nch in the state.
The rapidly growing 4indi news daily Patrika has toppled the leader o" %5 years with s$!li&e 6$ality
and a$thenticity o" its content and a concern to the co&&on people2s li"e. -s per the Indian Readership
S$r#ey 2013 7the largest contin$o$s readership research st$dy in the world8 Patrika stood at No. 1
position in the state with a total a#erage iss$ed readership o" 93.2% lakhs which is 5.01 lakhs &ore than
its closest co&petitor :, ;orp.
Patrika is the "astest growing 4indi newspaper in MP with a &assi#e increase o" 29.<2 lakhs in the
n$&!er o" readers as co&pared to the last year. It is the leading newspaper in ,hopal and .a!alp$r
whereas lacking !ehind with a &arginal di""erence in Indore and /walior.
Patrika holds #ery strong position a&ongn !oth &ale and "e&ale readers with 2(.2( lakhs and 1% lakhs
a#erage iss$ed readership respecti#ely as co&pared to :, ;orp2s 2%.50 lakhs &ale and 13.09 lakhs
"e&ale readers in the state. Patrika holds a &assi#e reader !ase in !oth $r!an and r$ral areas o" MP
with an a#erage iss$ed readership o" 1<.12 lakh in r$ral and 2).19 lakh in $r!an seg&ent.