Initial Ideas;

Target Audience: Teenagers and young adults 19 35

Planned TV channel: Channel 4 as this channel targets a slightly more educated audience and their
age range is approximately 18-30, which overlaps with our own target audience

Segment: Primetime, we think this because it would attract adults, and teenagers as they would
have finished work and/or school, meaning they would have time to watch it, away from their
families which is why we chose this segment rather than teatime.

Schedule: Hammocking, this is the time thatll likely receive more teenagers, and young adults, due
to just not changing the channel; perhaps because of homework, etc, being done while watching TV
in a secondary/tertiary mode while waiting for the next show to come on. Well therefore use colors
and other information found through our audience research to attract their attention in order to
receive their attention.

Editing: This will likely be fast paced, but will reflect what we learn from the audience research.