A

PROJET REPORT
OF
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HISTORY
In 1929 a small company by the name of Parle products emerged in British
dominated India. The intent was to spread joy and cheer to children and adults
alie! all o"er the country with its sweets and candies. The company new that it
wouldn#t be an easy tas! but they decided to tae the bra"e step. $ small factory
was set up in the suburbs of %umbai! to manufacture sweets and toffees.
$ decade later it was upgraded to manufacture biscuits as well.
&ince then! the Parle name has grown in all directions! won international fame and has
been sweetening people's li"es all o"er India and abroad.$part from the factories in
%umbai and Bangalore Parle also ha"e factories in Bahadurgarh in (aryana and
)eemrana in *ajasthan! which are the largest biscuit and confectionery plants in the
country. $dditionally! Parle Products also has 1+ manufacturing units for biscuits and
, manufacturing units for confectioneries! on contract.
Parle Products with its wide platter of offering of biscuits and sweets
lie Parle-.! /racjac! %onaco! %elody! %ango bite and many others since
1929 is also acti"ely engaged to change 0 uplift the social face of India. $s a part
of 1orporate &ocial *esponsibility Policy Parle is eenly in"ol"ed in the o"erall
de"elopment of younger generation with focused endea"or to built )ew 2ace of
India and spread happiness 0 joy all o"er.
Parle 1entre of 3xcellence as an institution is dedicated to enrich
the li"es of people through conducting "arious cultural programs across all region to
facilitate the all round de"elopment of the children. 3"ery year! Parle organises
&araswati 4andana in the state of 5est Bengal during the festi"al of &araswati Puja!
in"iting schools from all across the state to participate.
The e"ent is one of much fanfare and celebration! eeping ali"e the culture
and traditions of ages. 6ur in"ol"ement in cultural acti"ities has seen the inception of
7.olu .alata8 in Tamil )adu! held during )a"ratri. Its gi"es a platform to all the
members of a household to showcase their creati"ity and being judged by immanent
personalities. Thousands of families participate and celebrate the occasion on a grand
scale. These e"ents gi"e us a chance to interact with children on a one-to-one basis!
and promote our belief of fun and health for the whole family.
Parle Products has been India's largest manufacturer of biscuits and
confectionery! for almost 9: years. %aers of the world's largest selling biscuit!
Parle-.! and a host of other "ery popular brands! the Parle name symboli;es
<uality! nutrition and great taste.
5ith a reach spanning e"en the remotest "illages of India! the
company has definitely come a "ery long way since its inception. %any of the
Parle products - biscuits or confectioneries! are maret leaders in their category
and ha"e won acclaim at the %onde &election! since 19=1. 5ith a +:> share of
the total biscuit maret and a 1,> share of the total confectionary maret in
India! Parle has grown to become a multi-million dollar company. 5hile to
consumers it's a beacon of faith and trust! competitors loo upon Parle as an
example of mareting brilliance.

%any of the Parle products - biscuits or confectioneries! are maret leaders in
their category and ha"e won acclaim at the %onde &election! since 19=1. 5ith a
+:> share of the total biscuit maret and a 1,> share of the total confectionary
maret in India ! Parle has grown to become a multi-million dollar company.
5hile to consumers it's a beacon of faith and trust! competitors loo upon Parle
as an example of mareting brilliance.



PRODUCTS
2or the second! Parle Products Pri"ate ?td has withdrawn the "ariants of its
chocolate-chip cooie brand! (ide 0 &ee. (a"ing extended the (ide 0 &ee
franchise early last year to two new fla"ours - butter and cashew badaam - the
biscuit major has now restricted it to chocolate-chip cooie.
It has decided to bring them under the Parle franchise and re-named the
same as Parle 1ooies. The brand is currently being test mareted in the
south.
3xplaining the rationale behind withdrawing the "ariants! %r
%ayan &hah! Product %anager! Parle Products Pri"ate ?td! said@ A(ide 0
&ee has a strong association with chocolate. It has always been accepted as a
chocolate chip cooie brand and people were not ready to accept the butter
and cashew "ariants. 5e ha"e now de-lined the "ariants and re-introduced
them as Parle 1ooies. The products will soon be re-launched nationally.A
3arly last year! Parle Products had pitted its (ide 0 &ee "ariants against
Britannia's .ood Bay 1ooies at the premium end of the biscuit maret.
(owe"er! this was not the first time that Parle was introducing
"ariants under its (ide 0 &ee brand. Pioneering the chocolate-chip cooie
category with its (ide 0 &ee brand in 1999! Parle had subse<uently extended
the brand into three "ariants - orange! coffee and mint. (owe"er! poor offtae
led the company to discontinue these products while the (ide 0 &ee
chocolate-chip cooies continued to be successful.
%eanwhile! Parle has pegged its growth rate between 12-1C per cent
this year. 5ith no intentions of dropping prices for any of its brands! the
company expects to dri"e further penetration for its flagship glucose brand!
Parle .! along with brands such as %onaco and /rac Dac. A5e still ha"e a
long way to go in biscuits. It is not a"ailability but acceptability which is an
issue with consumers!A says %r &hah.
In the confectionery category! Parle Products has pegged its growth
rates at 1, per cent for its brands such as Poppins! %elody and %ango Bite.
A5e ha"e to maintain our prices for our confectionary brands to protect our
bottom line since e"en with a ,: paise increase in price the "olumes go down
by more than 1:: per cent!A says %r &hah.
Get your biscuit goodies: Grab your sweets:
Parle - G Melody
Krackjack Mango Bite
Krackjack Crispy Creams
Kaccha Mango Bite
Monaco Poppins
Kreams Kismi Toee
!ide and "eek
Kismi Gold
!ide # "eek Milano $range Candy
%igesti&e Marie
'!ale
Parle Marie Munch on snacks(
Milk "hakti
Musst Bites
Mayair Cookies Monaco Bites Cheeslings
)imkin "i*er
PRODUCT QUALITY
Hygiene is the precursor to every process at Parle. From husking the wheat and
melting the sugar to delivering the final products to the supermarkets and store
shelves nationwide, care is taken at every step to ensure the best product of
long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly
checked by expert staff, using the most modern euipment hence ensuring the
same perfect uality across the nation and abroad.
!oncentrating on consumer tastes and preferences, the Parle brand has grown
from strength to strength ever since its inception. "he factories at #ahadurgarh
in Haryana and $eemrana in %a&asthan are the largest biscuit and confectionery
plants in the country. "he factory in 'umbai was the first to be set up, followed
soon by the one in #angalore, (arnataka. Parle Products also has )*
manufacturing units for biscuits and + manufacturing units for confectioneries,
on contract.
+'P$,T
E,P-%" . /'P-%"
Parle Products Pvt. 0td. /s a 12 3 *+4 million conglomerate started in /ndia in )565. 7e
are in the business of manufacturing and marketing biscuits and confectionaries.


7e have 2tate-of-the-art machinery with automatic printing and packaging facilities. -ur
biscuit baking oven is the largest of its type in 8sia.


-ver the decades the efforts of our %esearch 9 :evelopment wing have made the
repertoire of our products grow manifold. /n biscuits we have ;lucose, 'ilk, sweet and
salted cream, wafer cr<me, cumin seed and cheese categories.


/n confectionery, we have a range of toffees and hard-boiled candies available in
chocolate, mint, cola, and tropical fruit flavors. 2ome of these are double layered toffees
and center filled candies packed in rolls or pillow packs, or have single or double twist
wrapping.


8lmost all of our products are market leaders in their category and as recognition of their
uality, have won ;old, 2ilver and #ron=e 'onde 2election medals since )5>).


Parle en&oys a *4? share of the total biscuit market and a )+? share of the total
confectionary market, in /ndia.

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Current News
#eing the largest selling glucose biscuit brand has not made Parle complacent.
"he 'umbai-based low-profile biscuits ma&or believes there is still scope in the
category, and that itFs time it built more GsocialF euity for its largest selling
brand, Parle ;.
"hrough yet another image-building exercise, it is giving scholarships to the
children of 7est #engal and "amil $adu.C-ur corporate euity has been weak in
these 2tates compared to #ritannia. 7ith academics being a priority in these
2tates, we have decided to strengthen the euity of our corporate brand in these
parts,C says Pravin (ulkarni, 'arketing 'anager, Parle Products.
CParle ; is all about all-round development and we owe children a lot for having
built euity for the brand all these years. /t is our way of paying them back,C
states 'ayank 2hah, Product 'anager, Parle Products Pvt 0td.
8t the same time, Parle also recognises the growing threat of more glucose
brands entering its arena, especially domestic brands from /"! D2unfeastE and
Hindustan 0ever D'odernE. "here was a time when the biscuit maker was
threatened, when #ritanniaFs "iger made an entry into the glucose segment a
couple of years ago. "oday, in spite of bigger F'!; ma&ors such as /"! and H00
muscling their way into the category, Parle is not exactly on shaky ground.
#esides, the category is fast expanding and its growth in the sluggish F'!;
industry has helped the company hold on to its dominant position.
For instance, the recent aggression on the part of /"!Fs 2unfeast brand does not
immediately bother ParleFs marketers. C/"! may have a good distribution
network for cigarettes but it lacks experience in servicing the general and kirana
stores. #ut it is learning uickly, and with its deep pockets, it is a threat old
players like us should watch out for,C says 2hah.
.dds Kulkarni: C7e are recognising the presence of these players and are
already trying to plug in the gaps needed. For instance, there are distribution
gaps in the eastern and southern markets Dcompared to the $orth and the
7estE, and we are enhancing our distribution in these parts.FF
-bserves 8. 2undara %a&an, !hief Executive, 'arket 2earch, a research firmB
CParleFs euity extends into the heartland of /ndia. 8t the same time, the
company realises that if it does not do anything, its euity will get eroded. -ver
the years Parle has been enhancing its packaging and communication and luckily
the market has also been expanding.C "hus, new players have not really poached
on ParleFs territory and lack of penetration has helped all the players grow.
Protecting the turf of its largest-selling glucose brand, Parle has also decided to
restrict its line extensions to avoid diluting its euity. 7hile it has extended Parle
; to a more premium variant D'agixE in three flavours, it has deleted the Parle ;
tag for its 'ilk 2hakti brand and brought it under the generic Parle name.
/t has also reacted to competition when the need has so dictated. Early this year,
it took on #ritanniaFs brand of ;ood :ay cookies. Parle Products introduced two
new cookie variants under its chocolate chip cookie brand H Hide 9 2eek.
2porting flavours such as #utter and !ashew #adam, Hide 9 2eek is pitted
against #ritanniaFs existing ;ood :ay cookies that come in similar flavours. Hide
9 2eek till then existed as a single chocolate chip cookie brand at the premium
end of the market.
However, this is not the first time that Parle has introduced variants under its
Hide 9 2eek brand. Pioneering the chocolate chip cookie category with its Hide 9
2eek brand in )55I, Parle stretched it to three variants H orange, coffee and
mint. However, poor offtake led the company to discontinue the products. !laims
2undara %a&an,CFor the first time, ;ood :ay will have a challenger brand at the
national level. 8ll this time ;ood :ay had competition in the cookie market
mainly from the regional players.C /n fact, cookies, which generally have high
butter content, are manufactured by a host of regional players Dmainly the local
bakeriesE and the big national players will have to fight for their share in this
segment from the unorganised local players.
Explaining the reasons for the earlier failure of the Hide 9 2eek variants,
0akshmi ;oyal, #usiness :irector, -9', the advertising agency handing the
account, says, C"he chocolate variant had a broader appeal and this led to the
other variants falling by the wayside.C "he GexoticF nature of the variants did not
help acceptance in the market, and so, this time around, Parle has decided to
include variants which /ndian consumers are more familiar with.
"he variants are pegged at a slightly lower price compared to the chocolate chip
cookie D%s )6 for >+ gmE. Hide 9 2eek !ashew #adam is priced %s )6 for )44
gm while its #utter variant is priced at %s )4 for )44 gm. 8dds 2undara %a&an,
C!hocolate is an expensive ingredient and is expected to be costlier the other
variants.C
7ith the intention of launching a new campaign for Hide 9 2eek variants, ;oyal
says, CEssentially we intend keeping intact Hide 9 2eekFs brand values based on
indulgence.C
'eanwhile, within the biscuit category, the cookie segment is growing rapidly.
-bserves 2undara %a&anB C"oday there is a gradual shift upwards in terms of
taste. !ookies having higher butter content are expected to be tastier.C
!onsidering the biscuits category has been growing rapidly at near I per cent,
Parle has decided not to focus on its confectionery brands. C"here is no big thrust
on confectionery since the kind of volumes we do are not enough to support the
advertising spends,C says (ulkarni. /n spite of having certain strong
confectionery brands such as Poppins, 'ango #ite, 'elody and (ismi, Parle
realises that it cannot get the margins in this category compared to its biscuits.
"he company wants to continue having that strong emotional connect with
consumers and doing social deeds such as offering scholarships is part of its
corporate social responsibility initiatives, which should keep the biscuit ma&or on
its pedestal.
Smart cookis
8lthough #ritannia has more biscuit brands under its umbrella, has more in the
urban sector, it is Parle which steals the thunder. "hanks mainly to its leading
brand, Parle ;, it retains, almost half the market share for biscuits in /ndia. "he
;lucose brand that en&oyed a monopoly in the market for decades surpassed the
expectations of its makers, in popularity. "he brand recently achieved the
distinction of being the highest selling ;lucose biscuit in the world.
Parle-;Js image as an affordable wholesome meal that could be used as a
charger when low on energy as well as a tasty accompaniment with chai helped
it to consolidate and retain its position as the number one biscuit brand for
decades.
-%; figures show Parle-; en&oys a A5 percent share in the ;lucose biscuit
market, pegged at close to 6.> lakh tones a year. "his is a sharp lead over
closest competitor #ritannia "iger, which has a 6* percent market share. "he
original ;lucose brand, Parle-; is on coupled with other glucose brands such as
Parle-; 'agix and Parle-; 'ilk 2hakti. "hese brands contribute more than +4
percent to Parle Products Pvt. 0tdJs turnover. "he other brand in its stable areB
'onaco, (rack&ack, 'arie, Hide nJ 2eek, !hesslings, Keffs, 2ixer and Fun !entre.
Parle biscuits are even sold abroad in markets such as the 12, 8ustralia, and the
company is consolidating its position in places such as 8bu :habi, 8frica, :ubai,
2outh, 8merica and 2ri 0anka.
0ately the biscuit market has been seen buoyant growth. 8ccording to 8! $ielsen
/ndian %etail 2tore 8udit :ata of 644L, the biscuit industry in /ndia grew by )).>
percent last year, the highest in the %s. *>,I44 crore F';! sector. "he biscuit
market accounts for seven percent of the F';! market sales in /ndia.
However, ParleJs leadership position is not going to be easy. !ompetition is
hungry for a larger share in the pie. #ritannia is eyeing the ;lucose brand and
aims to overtake ParleJs within three yearsJ time. #ritannia will also outsource its
production and plans to invest %s. * crore in the biscuit segment. /t will launch a
slew of products around "iger, its leading ;lucose brand.
"he entry of big players in the field could mean more competition for old hands
in the game. 0ast year, Hindustan 0ever 0td DH00E entered the market with its
(issan ;reedy #iskits in three flavours. /t also tried to re-launch modern as a
;lucose brand. /"!Js food arm entered the market with its 2unfeast range of
biscuits with offerings in ;lucose, 'arie and cream segments. /t wants to
complete keenly with Parle and #ritannia.
8 big threat to legitimate biscuit makers comes from the duplicate market.
!ounterfeit biscuits are not only available cheap but they dent the brand euity
of legitimate brands.
#esides smaller players are also entering the fray. 8ccording to the union food
processing ministry the production of biscuits in the organi=ed and unorgani=ed
sectors is estimated at about )) lakh tonnes. -nly L+ percent of this is made by
the organi=ed sector. %ecent strides by such small players as 2urya Foods, which
makes Priya ;old biscuits, are also unnerving existing players. "hey could prove
to be surprise future leaders.
Hide nJ 2eekJ comes from the house of Parle. 7hat distracts me are the
chocolate chips hidden in the biscuits. Hide nJ 2eek are suare shaped biscuits
with diagonal ridges and small grooves filled with chocolate chips. "o ads to this
chocolate is also blended well with the biscuit preserving the crispiness of the
biscuits at the same time. "o be very honest, these chocolate chips are the ones
/ love these biscuits for. "hough it cannot win my love for the yummy #ourbons,
it still stands a third in runnerup as compared to the classic taste of the yummy
M#ourbonJ 9 MPure 'agicJ. $ow where these two win over Hide nJ 2eek. 2imple,
these contain a little bit of more chocolate than Hide nJ 2eek. #ut ParleMs Hide nJ
2eek ha a different game to play. HereJs the classic cream from traditional cream
biscuits is replaced by solid chocolate chips. "hus the work of two biscuits to
press the chocolate cream in between is done by a single piece of biscuit, thus
giving the uantity of biscuits in a pack some more room for advantage over the
other two.
Core Values
8n in-depth understanding of the /ndian consumer psyche has helped Parle
evolve a marketing philosophy that reflects the needs of the /ndian masses. 7ith
products designed keeping both health and taste in mind, Parle appeals to both
health conscious mothers and fun loving kids. "he great tradition of taste and
nutrition is consistent in every pack on the store shelves, even today. "he value-
for-money positioning allows people from all classes and age groups to en&oy
Parle products to the fullest.
.wards
Parle products have been shining with the golds and silvers consistently at the
'onde 2election ever since they were first entered in )5>). 'onde 2election is
an international institute for assessing the uality of foods and is currently the
oldest and most representative organi=ation in the field of selecting uality foods
worldwide.
Biscuits
Parle biscuits are linked with factors of power and wisdom providing nutrition and
strength. Parle biscuits are indeed much more than a tea- time snack, they are
considered by many to be an important part of their daily food. Parle can treat
you with a basket of biscuits which are not only satisfying but are also of good
and reliable uality. Parle biscuits cater to all tastes from kids to senior citi=ens.
"hey have found their way into the /ndian hearts and homes.
Get /our Biscuits:
Parle - G !ide # "eek Milano
Krackjack %igesti&e Marie
Krackjack Crispy Creams
Parle Marie
Monaco Milk "hakti
Kreams Mayair Cookies
!ide and "eek )imkin

:edicated to enriching the lives of people across /ndia, the Parle !entre of
Excellence has been keenly involved with promoting programmes to facilitate the
all-round development of children. Parle 2araswati @andana, one of its initiatives,
is an inter-school contest based on the 2araswati Pu&a celebrations. /t gives the
children an opportunity to exhibit their creative skills and makes the celebrations
even more special in the process. 2tarted in the year 6446 in (olkatta, it has
seen a tremendous increase in the number of schools participating each year,
with entries coming from schools of 7est #engal.
Every year a grand programme is organi=ed by Parle in (olkotta to felicitate the
winners. Here eminent personalities from the field of literature, education, art,
films, media and politics grace the occasion. Performances by popular artistes
make it a night to remember for every invitee present there. "he awards and
adulation makes it unforgettable for the winners.
Competitors Anaalysis
PARL !RAC!"AC! # AN ANALYSIS AN$ %IRST HAN$ CO&&NTARY
?ie the legendary <uote by &amuel Dohnson! which stated , He who does not mind his
belly will hardly will hardly mind anything else. ! I am a person minding my belly a lot
and it definitely shows. I am a non-stop eater when it comes to snacs! as I am a major
snacs fan. I de"our a lot of them. 6ne may wonder if I am a glutton! when I eat snacs.
2or once! they are right. I am a glutton when it comes to snacs. &ome snacs are so tasty
and addicti"e that you remember the taste when you thin of the name itself. 6ne such
item is ''krack(ack''. The name brings bac memories of childhood and the carefree
days. <<SIGH>>. I could still remember those days when my dad used to get a pac of
biscuits on a fairly regular basis! when he returned from worE and how we Fmy sisters
and myselfG used to finish off these biscuit pacets in a flash. It was always tougher to
hide the taste and I used to ha"e Brittania &ilk Bikies with coffee or %il and I always
too /racjac separately. Things were changed as I grew up but my lo"e affair with
%il Biies and /racjac continued all along.
I ha"e tasted many biscuits o"er the years and I still lo"e this biscuit lie anything.
5hene"er I am bac in my motherland! I mae sure I eat as many /racjacs as possible.
The reasons are simple.
It is delicious
It is yummy
It is tasty.
Mysterious feeling on your tongue when you eat it
The main thing about this biscuit is the real taste it gi"es to you. The mysterious salt
and sour taste has gi"en it some 1+ international awards. This is <uite some achie"ement
by a biscuit from India. )o other biscuit has won so many awards compared to Parle
!rack(ack.
5hat are the times you can ha"e this biscuit. 5ell! well! well. Hou can ha"e them
anytime you want. It is always nicer to ha"e these biscuits in the e"ening! after a tiring
day with a great cup of coffee or masala tea! with a soothing music at a comfortable
"olume with your legs relaxed in a couchIsofa or chair. Hou sip! you bite! you sip! you
bite while you enjoy the music. Try itJ it is hea"enly. I ha"e done it many times.
Try krackack with an application of peanut butter creamIchocolate or any cream you
lie. %ae a sandwich of the biscuit and eat it. I am sure you will lo"e it! if you lie
!rackack and the cream you are using it. If you lie cream and cherry! put the cream on
top of a biscuit! cherry at the top and tae a bite. It will be <uite something. ?et me tell
you it is indeed nice.
/racjac with a cup of fresh hot mil is another excellent choice and you can always
relish them both. The freshness of mil and crispiness of the biscuit will mae you
de"our increasingly.
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
IN)R$INTS
$s per the label in the biscuit pacet! it states that it contains "heat #lour, Sugar, $dible
%egetable &ils, In'ert Syru(, Skimmed Milk )owder, Salt, *ea'ening +gents, *actic +cid,
)ermitted $mulsifier,---., #la'ors and /ough 0onditioners
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PARL !RAC!"AC! # AN$ CO&PTITORS
)arle enjoys about +:> maret share in India! when it comes to biscuits! largely due to
its most popular Parle#). /racjac has two major competitors and one of them if from
the same stable! Monaco. The other one being Brittania 12312. I ha"e tasted all of them
and /racjac scores o"er all of them. This is purely my obser"ation. It scores o"er both
od them in the following
0ris(iness
+roma
4aste
#eeling of freshness when you o(en the (ack
0ost3wise both are com(etiti'e
5hile Monaco is lesser nown compared to 12312 and /racjac due to lesser
ad"ertisements! I feel !rackack is the best of the lot. I did lie the 5it6 crackers in L&
but it was nowhere close to /racjac or e"en ,:-,:! when it came to tastiness and
personal preference.
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CONCL*SION
Parle !rack"ack is a great biscuit and will remain so! unless something with
tremendous taste and mysteriousness comes and changes them. It#s price is remarably
low! in these times and its taste is unbeatable. Hou ha"e many options to try out also! if
you would lie to.!RAC!"AC! is my fa"orite and I recommend it strongly. I wish you
happy krackacking. I +i,e T-O TH*&BS *P to !RAC!"AC!.
I hope you lied my re"iew. Bo **1 if time permits
!ALIL
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K
5esearchers ha'e disco'ered that chocolate (roduces some of the same reactions in the
brain as mariuana...4he researchers also disco'ered other similarities between the two,
but can7t remember what they are. 3 Matt *auer of 4oday Show
"hene'er you eliminate the inedible, whate'er remains, howe'er un(alatable, must be
food. 3 +nonymous
8othing will benefit human health and increase the chances for sur'i'al of life on $arth
as much as the e'olution to a 'egetarian diet. 3 +lbert $instein
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ACCEPTA"LE ARTWORK FILE FOR#ATS:
Lar$ %ormat &ri'ti'$:
*P&, Ado!e )llustrator, +ector, Ado!e Photo &hop
,utline all fonts for te(t
-o less than 1$$ dpi at full size
Em(roi)r*:
)f digitizing ser.ices are required, please send art in an
accepta!le caera-ready forat
All Ot+r #t+o)!:
+ector artwork is preferred /.eps, .ai, or .cdr0. +ector
graphics are coposed of paths, while raster files are
coposed of pi(els.
1aster file artwork, ore coonly called !itap, is not
recoended.
2A3 or P3 forat .ector artwork is preferred
Pla! ,OTE:
Artwork recei.ed in a forat other than .ector ay result in
additional art charges.
Q-i.k-Ti&! to +l& *o- &r&ar *o-r artwork:
Placed iages /)llustrator or 3orel0 are not
recoended and will incur artwork charges.
All fonts ust !e con.erted to outlines to a.oid font
su!stitutions.
)nclude font and size desired if typesetting is
requested.
Artwork for ulti-color iprints should !e sent as a
color separated file /e(ceptions: Photo 1eal and
*po(y 'oe0.
%naccepta!le forats: 4ord files, .gif, .5peg /under
6$$ dpi0, and Power Point files
Lo$o Pla.m't a') Si/i'$:
%nless a specific size is indicated on your purchase order,
Parle will deterine the ost appropriate size for your
iprint. )f no iprint area is indicated, we reser.e the right
to decorate in the area ost suita!le for the artwork and
ethod specified.
Artwork La(li'$:
7o help us atch your e-ailed or hard copy artwork to your
order, indicate the following inforation with your artwork:
3opany nae
Purchase order nu!er
3ontact nae and phone nu!er /with e(tension0
8orat used
P2& color choice
'ue 'ate or *.ent 'ate
Pla! ,OTE:
8ailure to pro.ide all necessary inforation will delay the
processing of your order.
MANPOWER
2anpower is one of the !est copanies for appreciating
their staff, teporary eployees and especially their
custoers9 Parle has pro.ides a .ariety of !randed gifts and
awards for the 2anpower &:. 7hrough .arious eetings
and !rainstoring sessions, 2anpower anageent and
the Parle 7ea colla!orate on choosing the !est products
for the .aried target audiences. )n addition, Parle works with
2anpower to anage the .arious di.ision logos that e(ist
within 2anpower.
PANKOW SAFETY HOURS
Pankow ;uilders is a &outhern 3alifornia !ased general
contractor with offices in -orthern 3alifornia and <awaii.
Pankow ;uilders ha.e !uilt soe of the ost !eautiful and
odern high-rise !uildings in &an 8rancisco, ,akland, =A
and <onolulu. 4ith a need to proote safety and retain and
reward .alua!le eployees, Pankow and Parle colla!orated
on a safety incenti.e progra !ased on the aount of
hours an eployee works safely throughout their career in
working on Pankow 5o!sites. +arious quality and high-end
ites were selected as rewards.
7he photos and descriptions are placed on a Pankow ,n-
=ine &afety &tore, where the pro5ect anagers can order
the ites specifically for their crew !ased on the indi.idual>s
safety hour record. 2any of the ites are in.entoried and
fulfilled !y the Parle 7ea.
HP MOTOR SPORTS
<ewlett Packard has long !een in.ol.ed with 3A17 1acing.
Parle was awarded the contact to pro.ide <P !randed
erchandise gifts for their +)P>s at the 2otor &ports *.ents
held around the 4orld throughout the year. *.ent and
sports related ites were packaged together !y Parle>s
7ea.
=ogoed race shirts, caps, sporty !ackpacks, earplugs, sun
!lock, and caeras were all included and kitted and
shipped o.erseas !y the Parle 7ea.
EMPLOYMENT
Pla! %a0 all
r!-m! to: HR
Dir.tor
#1? #6@-@1$A
or mail to:
#arkti'$ Co'!-lta't 1 A..o-'t E0.-ti2 1 Sal!:
Parle is currently seeking 2 talented, qualified and
e(perienced sales and arketing account e(ecuti.es to 5oin
our award winning tea. 4e require at least A years of
prootional arketing selling e(perience or equi.alent.
2ust !e enthusiastic, self-oti.ated and e(treely creati.e
with approach. 2ust !e capa!le to understand the client>s
o!5ecti.es and produce results through creati.e and
effecti.e use of prootional products3
C-!tomr Sr2i. R&:
Bou ust !e technically sa..y, well organized and ha.e
e(cellent counication skills. *(perience in prootional
arketing or printing is helpful. 2ust !e persona!le and
efficient and a pro!le sol.er. 2ust !e willing and a!le to
help sales people and custoers and work with .endors on
an ongoing !asis.
"-!i'!! D2lo&r!:
-othing a.aila!le at this tie.
ONSITE EVENTS
2eticulous planning is what ensures a world-class
corporate e.ent, special e.ent, incenti.e tra.el progra,
corporate hospitality outing or conference. 4e plan e.ery
last detail to ensure flawless e(ecution.
Bour e.ent no atter how large or sallC whether itDs
conference related, sports related or a corporate function is
our ,-=B !usiness. <andling e.ery detail fro start to
finish, we will anage your site selection, .endor
negotiations, collateral de.elopent, entertainent,
speaker selection, and e(ecution of your on-site e.entsC
including registration, +)P ser.ices, acti.ities, transportation
and uch, uch ore.
4e use our unsurpassed industry knowledge, contacts and
personalized ser.ice to pro.ide you, your clients and your
guests an e(traordinary e.ent ne.er to !e forgotten.
,n&ite *.ents, )nc. operations and e.ent tea are in.ol.ed
fro the first consultation, aking sure your needs and
goals are the first priority.
,n&ite *.ents, )nc. offers the following ser.ices:
E 3orporate *.ent Planning and Production
E)ncenti.e Progras
E&pecial *.ents, Parties and 'inners
EProduct =aunches and 1oadshows
E 3orporate 7ea ;uilding
E8undraisers
E3orporate <ospitality including 7he 2asters
E 'estination 2anageent &er.ices
E *(ecuti.e 7ra.el 3onsultation
E 3onsuer *.ents
E 2o!ile *.ent 2arketing

CONCL*SION
By this Industrial Tour we conclude that @
1. The students had a great first hand experience of an
important industrial undertaing.
2. The students came to now the nature and scope of the
production and operations management of the plant.
C. The students got an idea about the production system of
the organi;ation.
+. The students came to now about production planning
details of the factory.
,. The students got an idea about the in"entory
management of the plant.