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ADIDAS

-Nothing is impossible-

By, 曾燕玲,张嘉茹,方彦,王楠

——about Adidas

l What is the name of product?


l ——sporting goods
l What is the name of its
manufacturer?
l ——Adidas-Salomon AG
l What image does the trademark try to transfer?
l ——It means:higher,stronger and
further,which is the promise of ADIDAS
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lWhat is the product’s share of the
market?
l —For example, in the athletic-footwear
marketadidas take 8.9%of the us market
lWho are its main competitors?
l —Nike, Puma and so on
lWhat is its trademark?
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l who are its target customers?


l ——Fit every age of people,maily 15-35 years old
who prefer the quality of the products.
l What is the trademark’s special to
its target customers?
l ——Fashion,energetic,active.Nothing is
impossible.
l Mention some creative &
memorable work produced by its
marketing staff.
l ——Attractive,qualiti comes first.

lTHANKS FOR YOUR
ATTENTION!
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