6/17/2014

Target Audience /
Socio Economic
Groups
Adi Mohamed
Adi Mohammed
HALFWIT PRODUCTIONS

Socio economic groups
Socio economic groups basically consists of 6 different categories, which
divides the population based on their occupation/job. The six socio
economic groups are:
A- Higher managerial, administrative, professional e.g. Chief executive,
senior civil servant, surgeon
B - Intermediate managerial, administrative, professional e.g. bank
manager, teacher
C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank
clerk, sales person
C2 - Skilled manual workers e.g. electrician, carpenter
D- Semi-skilled and unskilled manual workers e.g. assembly line worker,
refuse collector, messenger
E - Casual labourers, pensioners, unemployed e.g. pensioners without
private pensions and anyone living on basic benefits
After examining the 6 groups we have decided to target group E, which is
classified as unemployed individuals such as students. We believe that our
short film is likely to appeal the lower groups of the socio economic groups
due to the fact that the younger generation tend to fit into group E, and
therefore they are more likely to understand and enjoy what we have to
offer. As well as this the themes we portray such as young and in-love are
more commonly found within teenagers and young adults who are just
beginning their lives.
We also decided to aim for the slightly older adults aged around 28 who
are most likely to fit into group D, considering that they have most likely
experienced the themes that we aim to portray in our short film. It also
means that they will naturally understand the synopsis/narrative of our film.
Age
We will be targeting young teenagers from the age of 12 to adults aged 28.
From a viewers perspective our short film will be meaningful yet inspiring to
young people who may still not have found love. It will be created to remind
the youth of what true love is and to the older generations, what it was like
when they were younger. The reason we aim to target adults as well as
teenagers is because our film will allow them both to connect to our film due
to the fact that they can relate to it very easily considering its simplicity.



Gender
We hope to target both males and females to watch our product, however I
believe it is most likely better suited for females, as further research indicates
that the most common viewer of the genre we are doing is mainly females,
therefore it makes more sense for us to produce something that they will love
by adding additional features that isnt so common in other romances.
However we feel it is important to follow the conventions of a romance in
order to target our specific audience as well as adding rare features in the
genre such as the split screen effect, which links both characters so that the
audience can see from both of their perspectives.
Ethnicity
Similarly, we aim to target absolutely all ethnicities due to the fact that all
ethnicities do experience love. Our film conveys deep emotion and
happiness, which I believe is also found within all ethnicities.
BBFC
Throughout our film, we decided to maximise viewing potential by having
such a varied target audience from the ages of 12-28. As a result of this
decision we also have to follow the British Board of Film Associations (BBFC)
guidelines on the age ratings. We decided we wanted to target the age
rating of 12 due to the fact that the film wont have any sexual scenes, at
most a kiss on the cheek, however this shouldnt affect the age rating we
hope to achieve.