present in order to gain something more in the future. Risk: The potential for loss. Return: Yield made from an investment. Definitions Shares: Ownership in a company Diversification: the act of spreading risk by investing in other industries or investments Definitions Examples of Investments Stocks Bonds Mutual Funds Commodities Money Market Savings Account How does diversification help lower overall risk? Since diversification is the spread of risk, the performance of an individual industry or investment will not make as much of a total difference than if there was no diversification. Diversification Pros Cons Lower overall risk May lower amount of overall volatility Lower overall return May lower amount of overall growth