John Quincy Goodrich IV, esquires

Period 5
September 17, 2014 -

Notebook on the Principals
of Design
BALANCE
To offset or compare the
value of (one thing) with
another.
PROXIMITY
Nearness in space, time,
or relationship.
ALIGHNMENT
Arrangement in a straight
line, or in correct appro-
priate relative positions.
REPITITION
The action of repeating
something that has already
been said or written.
FOCAL POINT
The center of interest or
activity.
CONTRAST
The state of being strik-
ingly different from some-
thing else, typically some-
thing in juxtaposition or
close association.
WHITE SPACE
In page layout, illustra-
tion and sculpture, white
space is often referred to
as negative space. It is
the portion of a page left
unmarked: margins, gut-
ters, and space between
columns, lines of type,
graphics, figures, or ob-
jects drawn or depicted.
BLEED
Print or be printed so
that it runs off the page
after trimming.
SYMMETRY
The quality of being made
up of exactly similar
parts facing each other
or around an axis.
ASYMMETRICAL
Lack of equality or
equivalence between parts
or aspects of something.
PORPORTION
A part, share, or number
considered in comparative
SERIF
A slight projection finish-
ing off a stroke of a letter
in certain typefaces.
L
SANS SERIF
A style of type without
serifs.
L
NON-BLEED
Type or Image does not go
all the way to the end of
the page.
RULE OF
THIRDS
A guideline which applies to the pro-
cess of composing visual images. The
guideline says an image could be imag-
ined as divided into nine equal parts
by two equal horizontal lines and two
equal vertical lines.