Ph n 3.

Cht li u cu ph t minh
9. K nguyn ca Giy:
Trong n lc tm ra Tinh cht ca thi hin i, nhn vt chnh ca B--le- Ha s thi Hin i,
tm cm hng t nng lng hn lon v di do ca thnh ph cui th k 19. m ng va to
cm hng sang tc cho ng, va nghin ngu nhng tc phm y; m ng l l mt th trng
khng ngng phat trin ln mnh, ni m khi nim Hin ai gn lin vi ci m h, ci thong
qua, ci khng chc chn. T s ra i ca xe p, xe hi v tu in ti cc iu nhy nh Loui
Fuller v Ballet Res, s vn chuyn, i thay tr thnh ch xut hin lp i lp li trong khi
nim v Hin i. Vic m rng giao dch thng mi v nh hng ca cc quc em ti cho
moi ngi hang lot cc sn phm mi. Cc c s vt cht phc v mua sm, cc gallery, ca hng
bch ha, hi ch v trin lm quc t em c th gii n cho mt s lng khn gi khng
ngng tng nhanh. Thnh ng mi ca thi kz ny- qung co- em thng ip ra ngoi ph v len
li vo tng gia nh. K thut in mi, t in thng n in bn thch mu em ti mt cuc cch
mng thc s trong vic in cc n phm c c bi ngy cng nhiu c gi c trnh hc vn
ngy cng cao.
n nhng nng 1890, The Painter of Modern Life_ Ha s thi hin i ly cm hng t/ da
vo cc n phm- posters, sch bo v.v- trong cng cuc khm ph ci mi ca mnh. Khi , HSHD
to nn xung t trc tip gia sng to ngh thut cao cp v vic sn xut hng lot da trn
c s my mc.
Poster, c l, chu nhiu thay i t ph nht. Xut hin khp ni nh l b mt ca thnh ph,
n tr thnh biu tng ca thnh ph ang i thay trong giai on cui th k 19. Trong bi bo
K nguyn ca Poster vit vo nm 1896, tc gi Muice Talmeyr vit:
Khng c g (phn nh) mt s hin i mnh m, khng c g mi xut hin mt cch y thch
thc ngay thi nay li c th snh c vi poster minh ha- vi mu sc khiu khch, vi phong
cch v in r v bn cht khc thng ca n. (N) tuyn b khp ni, trn hng ngn t bo,
rng hng ngn t bo khc, trong ngy mai, s cung cp thng tin v mt loi du, mt loi nc
hm, mt loi nng lng, mt loi xi nh giy, hay mt loi s c la mi
nh hng ca poster ln khung cnh thnh ph l v cng ln. Rt nhiu cc nh ph bnh thi
bnh lun v nh hng ca n ln tri nghim ca h v thnh ph.
Nu ti l hin thn ca c thm m ngy nay th ti cm khng cho treo nhng tm poster ca
ngi MM. Cheret trn pano. Chng ph hng v u bun m m ca cc con ph ca chng ta. Gi
y cc k s ph b ht s t cc ngi nh v con ph thc s th v
Nhn xt chm bim ma mai ca Huysman v vic B tc Haussman quy hoch li trung tm thnh
ph Paris phn nh ci mc m, i vi mt s ngi, thnh ph tr thnh mt tm phng
nn cho poster. Vic cc tm poster xut hin lien tc trn cc tm pano khng ch phn nh s
lng v hn ca cc sn phm v dch v gii tr sn sang phc v cng chng m cn, mt cch c
thc, ng vai tr trang tr cho cc con ph- ging nh nhng ha tit lp i lp li trn giy dn
tng hay vic dng vi vc trang tr cho ni tht cn nh vy. Mc m cc t bo v tp ch
thng xuyn cp ti cc pano cng cho thy tm quan trng ca chng i vi thnh ph.
Rt nhiu cc ha s mi, trong khi c gng to nn mt loi hnh ngh thut trang tr mi cho c
khng gian trong nh ln khng gian cng cng, b thu ht bi thut in a sc v kh nng thay
i hon ton khng gian m khng gy tn km ca n. Gi tr ca k thut ny l ngh s c th
lm vic trc tip trn in bn thch. Cng vi n, s pht trin ca cc k thut mu tinh t v
phc tp khc khuyens khch nhiu ngh s, vn c o to tr thnh ha s, th nghiemj
vi phng tin mi ny. NGh s ngi Php Jules Chret l nh thit k pter thnh cng nht cu
thi kz v c nh hng to ln ti cc th h cc ha s mi tr hn. Vic s dng phong cch
ngh thut Nht Bn ca nhiu bc tin bi, c bit l Tiepolo v VVatteau (v d nh vic khng s
dng th thut v to khng gian 3 chiu ??? v cc ng nt phc ha r rng), cng vi cch
dng mu sc rc r, trong sng ca ng t nn tng cho nhiu thit k in bn thch ca thi kz
NGh Thut Mi. Cc pter ca ng qung co t ru sm panh ti cac tro tap ky, tu chat dot toi
cc loi thuc thm, thng c in ra hng ngn bn.
T gia nhng nm 1880s cc x nghip in nh Chamerois, Lmrcier v Charles Veneau ( ba trong s
cc x nghip in ni ting nht ti Paris) khng ch nhn ra tim nng ca k thut in bn thch mu
trong vic p ng nhu cu qung co m cn nhn ra gi tr ca vic thu ha s thit k cc hnh
nh c th c gi tr cao v c (mi ngi) su tm. Poster c Cheret thit k vo nm 1893
cho ngh s ma ni ting ngi M Loie Fuller- thn tng ca nhng ngi theo ch ngha tng
trng nh Oscar VVilde nhn xt- c thit k s dng 4 cch kt hp mu khc nhau, mt th
thut thng mi nhm khuyn khch cc nh su tm phi thu thp cho bng c c 4 loi.
Trong bi bo vit nm 1901 v ngh thut Nht Bn v ha s thit k poster, nh ph bnh