CORPORATE COMMUNICATION

Prepared by
Md. Faisal Imtiaz Khan
MBA Faculty
American International University, Bangladesh
RELATION AMONG MARKETING, PUBLIC
RELATION AND HUMAN RELATION
10/10/2014 1 Corporate Communication
10/10/2014 2
Corporate Communication Tree
Internal
Communication
External
Communication
Human
Relations
Public
Relations
Marketing
Advertising
Aid Policy
Crisis
Management
External Relations
Consumer Relatios
Product- Marketing PR
Media Relations,
Financial Relations
Promotion
DM, POS
Corporate Communication
10/10/2014 Corporate Communication 3
The Theory of Corporate Circle
Management
Marketing Public Relations Human Relations
H
R

i
M

i
Product Place
Price Promotion
Corporate PR
Product
PR
ER
Ownership
Relations
Personal
Marketing
Organizational
Development
Labor
External Internal
Mi=Market influence Hri=Human Relation influence
10/10/2014 Corporate Communication 4
PR & Marketing Activities and their Overlap
Marketing
Market assessment
Customer segmentation
Product development
Pricing
Distribution
Servicing
Sales force
Sales promotion
Product advertising

Marketing/PR
Image assessment
Customer satisfaction
Corporate reputation
Media strategy
Corporate advertising
Employee attitudes

Public relations
Publications
Events
Issues management
Community relations
Identity/corporate imagery
Media
Lobbying/public affairs
Social investments/CSR


10/10/2014 Corporate Communication 5

Divide the students in three groups
Company has decided to launch a Corporate Communication
on their latest initiative name Customers are Ambassador
The theme of the initiative is to empower all the customer who
uses the product will promote the product
How the Corporate Communication will help in the success of
the launching of this program
Each group will present from the perspective of Marketing ,
Public Relations and Human Relations
Individual Assignment How a corporate communication help
in the success of launching of any product, program or
initiative in your own organization ?
Students need to present their own assignment in the last
class before mid-term.










Classroom Exercise & Assignment