Exercise in Purchase Behavior

Ask the customers which attributes they look for when buying a branded T-Shirt. List
down the attributes of the T-Shirt below, in the order of its importance, and assign them
weights.

Brand of T-Shirt used_______________

Attributes important for buying a branded T-Shirt:

1. __________________ Weight=________%
2. __________________ Weight=________%
3. __________________ Weight=________%
4. __________________ Weight=________%
5. __________________ Weight=________%
6. __________________ Weight=________%
7. __________________ Weight=________%
8. __________________ Weight=________%
9. __________________ Weight=________%
10. __________________ Weight=________%
Total Weight=___100__%

Now answer the following:

1. Why do the consumers want these attributes in a T-Shirt?
2. Map the top 3 attributes into their needs
3. How do you arrive at their purchase decision?