2/16/2014 2:29:00 PM

Macys
Competitive Advantage / Growth Prospects / Risks - [ ]
-How does Macy's differ from competitors on qualitative basis?
-What is Macy's planning to implement moving forward to drive future
performance? (Analysts may discuss this, MD&A section of 10Q/10K, press
releases)
-Combine with #3 (and with #6) in displaying consensus estimates


-My Macys localization effort over last three years gives them competitive
advantage
no other retailer has anything like itno one is likely to copy it soon
due to intense infrastructure and systems investment reqd

- owns its own private label merchandise subsidiary which differentiates its
merchandise assortments from those of competitors

-risks to competitive advantage include possibility of conglomeration of
competitors

-3 strategies for continued growth
maximizing My Macys localization initiative
driving omnichannel business
customer centricity- including engagement of customers on the
floor via their MAGIC Selling program



2/16/2014 2:29:00 PM

2/16/2014 2:29:00 PM