Digipak Analysis

Front cover
The front cover of this particular digipak features the image of an
urban, run down alley way. This particular feature is somewhat
simplistic, but is extremely effective. The simplicity allows the
audience to connote what sort of band the arctic monkeys are; the
simplistic front cover design suggests to the audience that the band
is original and is basically brilliant. The image which features on the
front cover also includes a sign with the bands hometown name
written on it. This particular technique allows the band to portray
their roots or background, which gives the audience a clear sense of
where the band is from, this allows the audience to make a personal
connection with both the band and the album from the off. The font
used on the front cover matches the chosen image, as the font is also
simplistic, clear cut, and gives the audience the important
information needed, in this case the name of the band and the name
of the song.

Back cover
Similarly to the front, the back cover also features a simplistic, urban
image as well as a simplistic font. The image which features on the
back cover depicts the overall meaning of both the album and the
song which features on it. The song itself is about Turner (lead singer
of the arctic monkeys) watching a particular situation in an urban
environment. The use of an urban image on both the front and back
covers adds a form of hidden meaning to the album cover, making
this digipak extremely unique.

Disc
The disc which is situated between each cover matches both the
front and back covers perfectly. Once again a simplistic image and
font have been used to connote the personality and style of the
band. The disc also features a repetitive technique which advertises
the bands name. By repeating the bands name or logo on both the
front cover and the disc, the image will become an extremely
memorable feature. The use of an image on the disk is also an
extremely noticeable feature, as this technique is somewhat unusual
as it is seldom used.
Colour Scheme
The colour scheme which features
throughout the entirety of this digipak
is black, white and grey. Although these
colours do not sound very appealing,
they do in fact work aesthetically. The
black and white effect has been used to
highlight the simplicity of the cover, the
band and their music. The use of these
colours also adds certain industrial
bleakness to the images and portrays
the dark meaning of the song. The use
of black, white and grey also portrays
the bands indie style, as by using this
colour scheme, they are showing that
they are not afraid to go against
normality and are willing to create their
own style and own persona in the
musical world.

From analysing this digipak, I have
discovered a vast amount of techniques
and features which I like. Firstly, I like
the overall style of this digipak. Both
the images used and the colour scheme
is used in an extremely effective way, as
it is intriguing and unique. Also, the use
of industrial images is different to the
images which are usually used on indie
rock covers, as is the colour scheme (as
indie rock album covers commonly
feature splashes of colour.) In my
opinion, this particular digipak would
suit my fictitious band because of its
uniqueness, charisma and simplistic
design.