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MBA Project Reports
MBA PROJ ECT REPORT :- All MBA Project Reports help the students MBA Projects, MBA
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Report, MBA HR Projects | MBA Finance Project, MBA Marketing Project, MBA Sample
Project Report, BBA Final Project, MBA Research, MBA Thesis/Dissertations MBA
Synopsis/Projects, HRM Project Report, IGNOU, MDU, GJU, KU, DU etc. - These projects are
made as per guidelines of University. All Project Reports website is published for help the
students for their Final MBA Projects. All MBA Project Reports website helps how to make
MBA project report or Training Report given to you for summer/winter vacation.

Here are some MBA Project Report writing tools. These Tools are easier to use making a project.
However, may I pose a note of caution here. Various student's of various colleges copied the
projects of others. There was only a few exceptions. If you are capable of creating a project on
your own, please do so. Use this as a guide line only. If you copy these projects as it is, it would
only create problems for you in the Viva section. So please only refer these projects and not copy
them totally. Hope you do well for the Viva and final exam.

My preferred way of studying some MBA Projects sample, Project Report Format, MBA Thesis
and Dissertation and Project Report Example is by someone's. So, if any one is interested in
studying, you are welcome to my site. It is for this purpose that I have created this site. Various
MBA Projects in Finance, MBA Projects in HR, MBA Projects in Marketing are added in this
website. You will study all the projects.

We have studied many Project Report, articles, notes, books and Thesis etc.. We have also study
from various websites like www.wikipedia.org, www.managementparadise.com,
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engines like www.google.com, www.yahoo.com, www.rediff.com, www.live.com,
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There is not a easy way to create the projects. But many tools are provided by these websites for
students and I am sure using the tools you will be able to create the project report.


MBA-Project Reports [MBA Project Report
HR/Finance/Marketing] :
Here are some MBA project's specifications : [Sample
Project Report]



MBA Project Report Analysis of Debit-Credit Cards of HDFC Bank

Project Report on Working of Stock Exchange & Depository Services | Stock Market Project
Report

Project Report on Retail Marketing in India

MBA Project Report on Consumer Buying Behaviour P.C. (Computer Products) ........

MBA Project Report on Consumer Behaviour towards Toothpaste Brands .......

Marketing Project on Advertising Effectiveness ............ The word advertising............

HR Implications in Private Banking Sector [HRM Project]

HR Project Report on Training & Significance of Job Analysis in L.T. Overseas Ltd. Bahalgarh
(Sonepat)

HR Project Report on Workman's Performance Appraisal in HP India Sales Pvt. Ltd., New Delhi

Project Report on Branding Effects on Consumers Purchase Decision in FMCG Goods and
Durable Goods

MBA Project Report Risk and Recovery Management ...........

MBA Project Report Changing Face of Current Account ICICI Bank, HDFC Bank and Standard
Chartered Bank

MBA Project Report Dealers and Consumers Survey Comparative Study of Products of
Pharmaceutical Companies

MBA Project Report Customer Satisfaction towards Insurance Companies

MBA Project Report on Marketing Process of Sunsilk Shampoo, Marketing Research Process
and Consumer Behaviour

MBA Project Report Sales Policy of Chinar Suitings, Price Policy of Chinar Suitings, New
Fabric Produced ...........

MBA Project Report Financial Management in Public Sector ...........

MBA Project Report on Portfolio Management Service ...........

MBA Project Report on Advertising Effectiveness : .............

Project Report on CRM [Customer Relationship Management]..............

HRM Project Report on HR Trends of Indian IT Industries : .............

MBA Project Report on Internal Customer Satisfaction : .............

MBA Project Report on "Performance Appraisal System"? .........

HR Project Report on Recruitment and Selection Procedure of Pru. ICICI..........

Project Report on Sales Promotion Schemes of Different Level and Different Programme :
............

Project Report on Logistics : Logistics is concerned ......... Inventory Management .......

Project Report on Retail Banking Services : ...........

Project Report on Ratio Analysis : Meaning of Ratio:- .....

Project Report on Total Quality Management : ..........

Project Report on Working Capital Management ...........

Project Report on BPO: (Business Process Outsourcing) ......

Project Report on Credit Schemes of SBI & Other Banks .......

Project Report on Job Satisfaction of Employees | Employees Job Satisfaction : .......

HR Project Report on Importance of Training & Training Methods...............

MBA Project Report on Consumer Behaviour towards Shampoo Brands............

Project Report on Brand Image, Branding Strategy ..........

Project Report on Comparative Analysis between the Marketing Strategies of Airtel &
Idea

Project Report [mba] on Consumer Awareness and Perception about Credit Card (PNB-Delhi)

Project Report on Consumers Attitude towards After Sales Services reference to Technoware
systems pvt ltd Noida

Marketing Project Report on Consumers Buying Behaviour of Hari-Bhoomi Newspaper

Project Report on Cost of Capital | Capital Budgeting of Grasim Industries (Project Report
MBA)

Project Report on Customer Feedback at Big Bazar Gurgaon

Project Report on Customer Satisfaction- A Comparative Study between Private and
Nationalised Banks

MBA Project Report on Developing a Handy Vacuum Cleaner Potential Market of Philips India
Ltd.

Project Report on Retail Outlet Formats of Reliance Industries

Project Report on Banking Services of Standard Chartered Bank

Project Report on Financial Analysis of Grasim Industries

MBA Project Report Market research of Investor attitude towards Primary Market

MBA Project Report Quality Circle of Grasim Industries

Project Report on Study of Shoes Market with special reference to Liberty Footwears

MBA Project Report on Organized Retailing in India

Project Report on Consumer Preferences towards Soaps Market

Project Report on Service Quality of Indian Airlines Ltd.

BBA Project Report on Marketing Strategies of Adidas

MBA Project Report on Consumer Behaviour Survey

Project Report on Consumer Behaviour regarding Biscuits Industry

HR Project Report HR Problems of Indian I.T. Professionals in Indian Technology Industry

HR Project Report Recruitment-Selection | ICICI Prudential Life Insurance Company
Recruitment System

MBA Project Report on Venture Capital Financing in India ...........

MBA Research Project Report on Convergence of Banking Sector to Housing Finance

Project Report on Equity Market | Stock Brokerage Houses | Religare Industries Project Report

Final Project Report Advertisement Effects on Childrens, Effect of Television on Children and
about fast food

MBA Project Report on Primary Market...........

[MBA] Project Report on Work Life Balance Dual Couple Career ...........

Project Report [mba/bba] on Customers Loyalty Programs in Stores and Big Bazar ...........

MBA Project Report on Soap Marketing...........

MBA Project Report CRM (Customer Relationship Management) at Airtel ...........

MBA Project Report Customer perception regarding the Demat Account Services ........

MBA Project Report Analysis of Insurance Industry ........

Project Report Retailing and Factors Effecting Retail Price Strategy

Final Project Report on Profitability Analysis

MBA Project Report Human Resource Management in Max ...........

MBA Project Report ICICI Pru. Insurance and LIC Insurance Company ...........

MBA Project Report E-Learning, Consumers Perception Training Report ...........

MBA Project Report Computer Hardware Industry, Major Players in India, About Intel, AMD
Processors ...........

Project Report on Equity Market and Stock Brokerage Houses with special reference to Religare

Project report on Training & Development of Employees

Project report on "Ratio Analysis" Financial Ratio Analysis



More project Report for MBA studies are also available.

List of MBA Project Reports
Some of other projects of Physics, Chemistry & Biology are also in this website.
Biology
Project
Reports
Chemistry
Project
Reports
Physics
Project
Reports
Project Report on A.I.D.S.
Project Report on Asian Games
Project Report on Components
of Food
Project Report on Dowry
System
Project Report on Green House
Effect
Project Report on Importance
of Trees
Project Report on Indian
Monsoon
Project Report on Malnutrition
Project Manures & Chemical
Fertilizers
Project Report on Transport
System India
Pollution
Water Pollution, Land
Pollution
Air Pollution Noise Pollution
Project Report on Population
Explosion & Control
Project Report//Essay - Human
Project Report on Acid &
Bases of Tensile Strength of
Fibres
Project Report on Adsorption
Project Report on Food
Adulteration
Project Report on Dyeing of
Fabrics
Project Report on Radio
Activity
Project Report on Surface
Energy
Project Report on Organic
Chemistry
Project Report on Smoking is
Injurious
Project Report on Nuclear
Chemistry
Project Report on Rusting of
Iron
Project on Constituents of An
Alloy
Project Report on Boiling
Point & Freezing Point
Project on Primary/Secondary
Project Report on
Electromagnetic Induction
(e.m.f.)
Project Report on Electric
Train Barrier
Project Report on Battery
Eliminator
Project Report on Light Lamp
/ Morning Alarm
Project Report on FM Radio
Receiver
Project on Emergency Light
Low Cost
Project Report on Rectifier
Project Report on Capacitor
Conversion of Solar Energy
into Electrical Energy
Project Report on
Astronomical Telescope
Project Report on Thermo
Electric Effect or Seebeck
Effect
Project Report on Cyclotron
Project Report on Logic Gates
Project Report on
Diseases
Project Report Malaria
Eco-System and Eco Tourism
Project Report on Indian
Culture
Project Report on Sources of
Energy
Project Report on Cancer and
Its Types
Useful Plants & Animals
Project Report on Terrorism &
Its Types
Project Report/Essay - Fashion
Cells
Project Report on Corrosion
Project Report Rayon Threads
Project Report on
Electrochemical Cell
Project Report on Rate of
Evaporation of Different
Liquids

Project Report on Drugs
Addiction
Project Report on Festivals of
India
Project Report on Solar
System Planets
A.C.Generator
Project Report Natural
Resources
Project Report on
Semiconductor
Project Report on Rain Alarm
Physics Project Report
Polarisation of Light




Until Tata DoCoMo introduced the per-second plan, the lowest time
frame to calculate phone tariffs was one minute. This meant that
users paid for the full minute even if they spoke for only five
seconds. While this was a profitable proposition for operators, users
were clearly getting the short end of the stick. "The belief was that
the per-minute plan was dishonesty. One-paisa-per-second came
from that belief," says Sandhu. The new tariff plan changed the
equation overnight. "We wanted to make a disruptive intervention in
the market," he says. "There was nothing that sounded as disruptive
[as the per-second plan]."
Sandhu studied various markets and similar tariff schemes before
launching the per-second plan. One such scheme was by Emirates
Integrated Telecommunications Co., which operated under the Du
brand in the Middle East. Another plan he studied was launched
years before by TTL that offered a pulse rate of 15 seconds to users
of its Tata Indicom service, which operated on the code-division
multiple access technology platform. While Du's billing plan was a
hit among users, TTL had not achieved much success due to lack of
adequate marketing support.
Sandhu says he had two options when he was finalising the
marketing plan for Tata DoCoMo, which offers telecom services
under the global system for mobile (GSM) technology. He could
either try to attract new users or instead target existing subscribers of
other telecom companies. The second option seemed better. Why?
The market research reports Sandhu had read suggested that only a
third of mobile users were loyal to their operators. This made it
easier to lure them away with a better tariff plan, which is what Tata
DoCoMo did.
The company launched TV and print advertisements with catchy
taglines such as 'Second is the new minute'. The ambition, says
Sandhu, was to make Tata DoCoMo a "lighthouse brand" that
consumers and other operators would follow. That's exactly what
happened. Within five months of the launch Tata DoCoMo attracted 10 million customers.
Three-fourths of them came from other operators. Soon, all operators including market leaders
Bharti Airtel, Vodafone and Idea Cellular launched per-second plans and a major tariff war
erupted in the telecom industry that had far-reaching effects.
As more companies rolled out similar tariff plans, attracting users at the bottom of the pyramid,
mobile penetration in the country surged from 29 per cent to 43 per cent within a year. The
Indian telecom industry began adding about 15 million subscribers every month, the fastest pace
in the world. From about 500 million subscribers in 2009, the market expanded to nearly 800
million users by 2014. For perspective, the European Union was adding about a million users a
month, the US around three million and China almost eight million users a month.
"It was a disruptive pricing innovation in a crowded market," says Srini Gopalan, Director of
consumer business at Bharti, who was working with Vodafone in the UK when Tata DoCoMo
launched the per-second tariff. But not everyone agrees. Sashi Shankar, Chief Marketing Officer
at Idea Cellular, dismisses Tata DoCoMo's pioneering move. Shankar says per-second tariff
would have been introduced eventually because all telecom operators were aggressively
expanding their networks and moving beyond large cities into smaller towns and rural areas.
Tata DoCoMo did not stop at per-second plans for voice calls. It
also launched the Diet SMS pack, where rates for text messages
would be charged based on the number of characters. In 2010, it
launched the first pay-per-site to surf the Internet. The success of
per-second plans also prompted operators to launch recharge
coupons of as low as Rs 10. Earlier, recharge coupons could be
bought for at least Rs 100. This was unaffordable in small towns
and villages as well as for poorer people in large cities.
Subsequently, electronic recharge made things simpler. "When
that happened it gave a lot of flexibility to operators to offer a
whole bouquet of recharge coupons, as retailers would not have
to physically store paper coupons," says Idea's Shankar.
The per-second tariff plan also had negative consequences. It
pulled down operators' realisation per minute by 10 to 12 per
cent. Average revenue per user fell initially. Operators thought
that even with the falling realisation, the usage per subscriber
would rise, but even that did not happen. Most operators now
have between 40 and 60 per cent of their subscribers using per-
second tariff plans. This has led to shrinking margins. According
to calculations by the Telecom Regulatory Authority of India, an
operator makes 20 to 25 per cent more margin if it does not offer
per-second tariff. Sandhu also says that if Tata DoCoMo stops
offering per-second tariff plans, its margins will go up by at least
20 per cent.
Falling margins and rising spend on network expansion after
expensive spectrum auctions in 2010 started hitting the operators
and dragged the industry into a financial mess that it has yet to
recover from. All this means is that the Rs 2,50,000-crore
telecom industry today is buried under a debt burden of Rs
2,80,000 crore.
As margins hit rock bottom, telecom operators looked for ways to manage costs better. Bharti,
Vodafone and Idea jointly set up Indus Towers to share infrastructure such as telecom towers.
Typically, tower sharing cuts cost by up to 25 per cent. Most companies also started operating
their networks at or above full capacity. They outsourced certain services and reduced spending
on adding customers by relying on mom-and-pop retail outlets to do the job. "We became much
smarter in managing our costs," says Bharti's Gopalan.
TATA GROUP IN COMMUNICATIONS
Communications is among the Tata Group's larger investments, with over $7.5 billion already
committed. The Group's objective is to provide end-to-end telecommunications solutions for
business and residential customers across the nation and internationally. The Group's
communications activities are currently spread primarily over four companies-Tata Teleservices
Limited, its associate Tata Teleservices (Maharashtra) Limited, Tata Communications (erstwhile
VSNL) and Tata Sky. Together, these companies cover the full range of communications
services, including:
Telephony Services: Fixed and Mobile
Media & Entertainment Services: Satellite TV
Data Services: Leased Lines, Managed Data Networks, IP/MPLS VPN, Dial-up Internet, Wi-Fi and
Broadband
Value-added Services: Mobile and Broadband Content/Applications, Calling Cards, Net
Telephony and Managed Services
Infrastructure Services: Submarine Cable Bandwidth, Terrestrial Fiber Network and Satellite
Earth Stations and VSAT Connectivity

TTL Profile
Tata Teleservices Limited spearheads the Tata Groups presence in the telecom sector. The Tata
Group includes over 100 companies, over 450,000 employees worldwide and more than 3.8
million shareholders.
Incorporated in 1996, Tata Teleservices Limited was the pioneer of the CDMA 1x technology
platform in India, embarking on a growth path after the acquisition of Hughes Tele.com (India)
Ltd [renamed Tata Teleservices (Maharashtra) Limited] by the Tata Group in 2002. Over the last
few years, the company has launched significant services CDMA mobile operations in January
2005 under the brand name Tata Indicom, market-defining wireless mobile broadband services
under the brand name Tata Photon in 2008 and 2G GSM services under the brand name Tata
DOCOMO in 2009.
Tata Teleservices Limited also has a significant presence in the 2G GSM space, through its joint
venture with NTT DOCOMO of Japan, and offers differentiated products and services. Tata
DOCOMO was born after Tata Groups strategic alliance with Japanese telecom major NTT
DOCOMO in November 2008. Tata DOCOMO received a pan-India license to operate GSM
telecom services and rolled out GSM services in all the 18 telecom Circles where it received
spectrum from the Government of India in the quick span of just over a year.
One of the key milestones in October 2011 was the brand integration exercise at TTL, which saw
the Companys many brands being consolidated under its single flagship brand, Tata DOCOMO.
This helped TTL leverage the benefits of brand synergies and capitalize on its vast retail and
distribution network, which is the largest amongst all private telecom operators in the country.
Tata DOCOMO marks a significant milestone in the Indian telecom landscape, and has already
redefined the very face of telecoms in India, being the first to pioneer the per-second tariff option
part of its Pay for What You Use pricing paradigm.
Tata Teleservices Limited also became the first Indian private telecom operator to launch 3G
services in India under with the launch of services in November 2010 in all nine telecom Circles
where the company bagged the 3G license. In association with its partner NTT DOCOMO, the
Company finds itself favorably positioned to leverage this first-mover advantage. With 3G, Tata
DOCOMO has begun to redefine the very face of telecoms in India. Tokyo-based NTT
DOCOMO is one of the worlds leading mobile operators in Japan, the company is the clear
market leader, used by nearly 55 per cent of the countrys mobile phone users.
TTL entered into a strategic partnership agreement with Indian retail giant Future Group to offer
mobile telephony services under a new brand name T24, on the GSM platform. Tata Teleservices
also has a strategic tie up with Virgin Mobile that primarily caters to youth segment offering
mobility services on both CDMA and GSM platform.
Tata Teleservices is the undisputed market leader in the fixed wireless telephony market amongst
private operators. In the wireless mobility space, the company in the past has been rated as the
Least Congested Network in India for eight consecutive quarters by the Telecom Regulatory
Authority of India through independent surveys.
Today, Tata Teleservices, along with Tata Teleservices (Maharashtra) Limited, has a reach in
more than 450,000 towns and villages across the country, with a bouquet of telephony services
encompassing Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wireline
Services.
In December 2008, Tata Teleservices announced a unique reverse equity swap strategic
agreement between its telecom tower subsidiary, Wireless TT Info-Services Limited, and Quippo
Telecom Infrastructure Limited with the combined entity kicking off operations with 18,000
towers, thereby becoming the largest independent entity in this space and with the highest
tenancy ratios in the industry. Today, the combined entity which has been re-christened as VIOM
Networks has a portfolio of nearly 60,000 towers.
The company in the recent past has won many awards. TTSL was named The Best Emerging
Markets Carrier by Telecom Asia, and received 8 awards at the World HRD Conference,
including 5th Best Employer in India. The company also received 3 awards at the Telecom
Operator Awards 2010 from Tele.net; Best Company, CEO of the Year and Best Quality of
Service, and Business Standard award for 'Most Innovative Brand of the Year'. Tata DOCOMO
was recently recognized as the best Utility VAS Service Provider and Best Mobile Broadband
Service Provider for the year 2012 by Frost & Sullivan.
Tata Teleservices Limited (TTSL) (BSE: 532371) is an Indian broadband and
telecommunications service provider based in Mumbai, Maharashtra, India. It is a subsidiary of
the Tata Group, an Indian conglomerate. It operates under the brand name Tata DoCoMo in
various telecom circles of India.
In November 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in
Tata Docomo, a subsidiary of Tata Teleservices, for about 130.7 billion (US$2.1 billion) or an
enterprise value of 502.69 billion (US$8.1 billion).
[2]

In February 2008, TTSL announced that it would provide CDMA mobile services targeted
towards the youth, in association with the Virgin Group on a franchisee model basis.
Tata Teleservices provides mobile services under the following brand names:
Tata DoCoMo (CDMA & GSM mobile operator, wireless broadband)
Virgin Mobile (CDMA & GSM mobile operator)
T24 Mobile (GSM mobile operator)
Contents
1 Market data
2 Business areas
3 Branding
4 Rural Telephony
5 Retail
6 Value added services
7 NTT DoCoMo exit
8 See also
9 References
10 External links
Market data
Tata Indicom in April 2009, crossed the 35 million subscribers mark in the wireless category
with an overall subscriber base of over 36 million.
Tata Teleservices is #2 in terms of market share in Delhi NCR region with a subscriber base of 5
million.
Business areas
Tata Teleservices offers multiple tariff plans in both the Post-paid and Pre-Paid category. It also
offers Mobile Value Added Services to subscriberss.
Branding
Tata Teleservices launched the Virgin Mobile brand to target the youth segment.
Rural Telephony
TTSL also maintains a distribution network across villages, wherein people are appointed and
trained by TTSL who visit villages on a bicycle or a two-wheeler at defined times on defined
days of the week, selling recharge vouchers and servicing equipment; each runner covers
between 200 and 300 customers.
The company joined hands with Tata Chemicals, Tata Kisaan Sansar network, disseminating
information through these centres and using them as local distributors.
Retail
The company's retail business has around 3,000 outlets nationally, comprising 600 TTSL owned
stores and around 2,500 stores in the Franchisee format. Tata Indicom (now known as Tata
DoCoMo CDMA) already covers the top 700 towns in India in terms of population through Tata
DoCoMo CDMA Exclusive Stores.
Tata Docomo also maintains an online portal for its customers i-choose where the customers can
buy Tata DoCoMo CDMA post-paid connections and prepaid recharge vouchers with an upfront
commitment of activation and delivery of the handset within 72 hours.
Value added services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Docomo
BREW-enabled mobile phones, in Hindi. This service has applications, pricing details,
downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5%
understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers,
Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet
Surfing, Astrology, and Mobile Office among others.
Tata DoCoMo CDMA plans to provide m-commerce, mobile advertising and social networking
under its VAS offerings.
NTT DoCoMo exit
NTT DoCoMo announced on 25 April 2014 that they are going to sell 100% of their shares in
Tata Docomo to Tata Teleservices and exit Indian Telecom. The reason for exit is because of
huge loss of $780 million during financial year ending 31 March 2014.
[3]

See also

Companies portal
Nano Ganesh
Mobile phone companies of India
Tata DoCoMo
VSNL
Telecommunications Statistics in India
References
1. ">> Company Info >> Print Financials". Moneycontrol.com. Retrieved 2012-06-28.
2. "NTT DoCoMo buys 26% in Tata Tele for $2.7 bn". Business-standard.com. Retrieved
2010-07-16.
3. Docomo Exit
External links
Tata Teleservices Limited (TTSL) (BSE: 532371) is an Indian broadband and
telecommunications service provider based in Mumbai, Maharashtra, India. It is a subsidiary of
the Tata Group, an Indian conglomerate. It operates under the brand name Tata DoCoMo in
various telecom circles of India.
In November 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in
Tata Docomo, a subsidiary of Tata Teleservices, for about 130.7 billion (US$2.1 billion) or an
enterprise value of 502.69 billion (US$8.1 billion).
[2]

In February 2008, TTSL announced that it would provide CDMA mobile services targeted
towards the youth, in association with the Virgin Group on a franchisee model basis.
Tata Teleservices provides mobile services under the following brand names:
Tata DoCoMo (CDMA & GSM mobile operator, wireless broadband)
Virgin Mobile (CDMA & GSM mobile operator)
T24 Mobile (GSM mobile operator)
Contents
1 Market data
2 Business areas
3 Branding
4 Rural Telephony
5 Retail
6 Value added services
7 NTT DoCoMo exit
8 See also
9 References
10 External links
Market data
Tata Indicom in April 2009, crossed the 35 million subscribers mark in the wireless category
with an overall subscriber base of over 36 million.
Tata Teleservices is #2 in terms of market share in Delhi NCR region with a subscriber base of 5
million.
Business areas
Tata Teleservices offers multiple tariff plans in both the Post-paid and Pre-Paid category. It also
offers Mobile Value Added Services to subscriberss.
Branding
Tata Teleservices launched the Virgin Mobile brand to target the youth segment.
Rural Telephony
TTSL also maintains a distribution network across villages, wherein people are appointed and
trained by TTSL who visit villages on a bicycle or a two-wheeler at defined times on defined
days of the week, selling recharge vouchers and servicing equipment; each runner covers
between 200 and 300 customers.
The company joined hands with Tata Chemicals, Tata Kisaan Sansar network, disseminating
information through these centres and using them as local distributors.
Retail
The company's retail business has around 3,000 outlets nationally, comprising 600 TTSL owned
stores and around 2,500 stores in the Franchisee format. Tata Indicom (now known as Tata
DoCoMo CDMA) already covers the top 700 towns in India in terms of population through Tata
DoCoMo CDMA Exclusive Stores.
Tata Docomo also maintains an online portal for its customers i-choose where the customers can
buy Tata DoCoMo CDMA post-paid connections and prepaid recharge vouchers with an upfront
commitment of activation and delivery of the handset within 72 hours.
Value added services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Docomo
BREW-enabled mobile phones, in Hindi. This service has applications, pricing details,
downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5%
understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers,
Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet
Surfing, Astrology, and Mobile Office among others.
Tata DoCoMo CDMA plans to provide m-commerce, mobile advertising and social networking
under its VAS offerings.
NTT DoCoMo exit
NTT DoCoMo announced on 25 April 2014 that they are going to sell 100% of their shares in
Tata Docomo to Tata Teleservices and exit Indian Telecom. The reason for exit is because of
huge loss of $780 million during financial year ending 31 March 2014.
[3]

See also

Companies portal
Nano Ganesh
Mobile phone companies of India
Tata DoCoMo
VSNL
Telecommunications Statistics in India
References
1. ">> Company Info >> Print Financials". Moneycontrol.com. Retrieved 2012-06-28.
2. "NTT DoCoMo buys 26% in Tata Tele for $2.7 bn". Business-standard.com. Retrieved
2010-07-16.
3. Docomo Exit
External links
Tata Teleservices Limited (TTSL) (BSE: 532371) is an Indian broadband and
telecommunications service provider based in Mumbai, Maharashtra, India. It is a subsidiary of
the Tata Group, an Indian conglomerate. It operates under the brand name Tata DoCoMo in
various telecom circles of India.
In November 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in
Tata Docomo, a subsidiary of Tata Teleservices, for about 130.7 billion (US$2.1 billion) or an
enterprise value of 502.69 billion (US$8.1 billion).
[2]

In February 2008, TTSL announced that it would provide CDMA mobile services targeted
towards the youth, in association with the Virgin Group on a franchisee model basis.
Tata Teleservices provides mobile services under the following brand names:
Tata DoCoMo (CDMA & GSM mobile operator, wireless broadband)
Virgin Mobile (CDMA & GSM mobile operator)
T24 Mobile (GSM mobile operator)
Contents
1 Market data
2 Business areas
3 Branding
4 Rural Telephony
5 Retail
6 Value added services
7 NTT DoCoMo exit
8 See also
9 References
10 External links
Market data
Tata Indicom in April 2009, crossed the 35 million subscribers mark in the wireless category
with an overall subscriber base of over 36 million.
Tata Teleservices is #2 in terms of market share in Delhi NCR region with a subscriber base of 5
million.
Business areas
Tata Teleservices offers multiple tariff plans in both the Post-paid and Pre-Paid category. It also
offers Mobile Value Added Services to subscriberss.
Branding
Tata Teleservices launched the Virgin Mobile brand to target the youth segment.
Rural Telephony
TTSL also maintains a distribution network across villages, wherein people are appointed and
trained by TTSL who visit villages on a bicycle or a two-wheeler at defined times on defined
days of the week, selling recharge vouchers and servicing equipment; each runner covers
between 200 and 300 customers.
The company joined hands with Tata Chemicals, Tata Kisaan Sansar network, disseminating
information through these centres and using them as local distributors.
Retail
The company's retail business has around 3,000 outlets nationally, comprising 600 TTSL owned
stores and around 2,500 stores in the Franchisee format. Tata Indicom (now known as Tata
DoCoMo CDMA) already covers the top 700 towns in India in terms of population through Tata
DoCoMo CDMA Exclusive Stores.
Tata Docomo also maintains an online portal for its customers i-choose where the customers can
buy Tata DoCoMo CDMA post-paid connections and prepaid recharge vouchers with an upfront
commitment of activation and delivery of the handset within 72 hours.
Value added services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Docomo
BREW-enabled mobile phones, in Hindi. This service has applications, pricing details,
downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5%
understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers,
Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet
Surfing, Astrology, and Mobile Office among others.
Tata DoCoMo CDMA plans to provide m-commerce, mobile advertising and social networking
under its VAS offerings.
NTT DoCoMo exit
NTT DoCoMo announced on 25 April 2014 that they are going to sell 100% of their shares in
Tata Docomo to Tata Teleservices and exit Indian Telecom. The reason for exit is because of
huge loss of $780 million during financial year ending 31 March 2014.
[3]

See also

Companies portal
Nano Ganesh
Mobile phone companies of India
Tata DoCoMo
VSNL
Telecommunications Statistics in India
References
1. ">> Company Info >> Print Financials". Moneycontrol.com. Retrieved 2012-06-28.
2. "NTT DoCoMo buys 26% in Tata Tele for $2.7 bn". Business-standard.com. Retrieved
2010-07-16.
3. Docomo Exit
External links