A Survey On Effect Of Visual Merchandise On Consumer Purchase

Behavior
Please Highlight the Appropriate option with some color
1. Where do you buy your monthly supplies for personal care products?
A. Retail Outlets
B. Neighborhood Stores
C. epartmental Stores
. Brand specific stores
!. Which retail outlet you mostly prefer to buy personal care products?
A. "ore
B. Reliance #resh
C. Spencer$s
. %eritage #resh
&. '(C)Choupal #resh
#. #ood Ba*aar
+. Which brand of personal care products do you use?

A. "arico
B. Ni,ea
C. -nile,er
. . / 0
&. Specify your choice111..
2. What are the reasons for going to that retail store?
A. A,ailability of .roducts
B. 0ood Ser,ice
C. .rice iscounts
. 3uality
&. Con,enient 4ocation
#. 0ood Ambience
5. %o6 do you rate the store Ambience of your preferred retail store from 1)5
718.oor9 !)A,erage9 +)Abo,e A,erage9 2)0ood9 5)&:cellent;
<. %o6 do you rate the retail store 6ith respect to the follo6ing=
718.oor9 !)A,erage9 +)Abo,e A,erage9 2)0ood9 5)&:cellent;
A. Ambience )
B. Sales personnel )
C. After sales ser,ice )
D. isplay of 6atches>.ersonal Care .rods )
?. As soon as you enter the store 6hat products you 6ant to see in the store?
@. o you find any difficulty in locating the products?
7Aes>No;
B. oes the sales personnel are in reach 6ith you for guiding the location of the products?
7Aes>No;
1C. Where do you 6ant to see the personal care products arranged in a retail store?
A. As soon as you enter the store
B. At the left side
C. At the right side
. 'nside the store
11. 'f the preferred brand is not a,ailable in the store 6hat 6ill u do?
A. .refer some other store
B. Buy some products 6hich is 6ell presented in the store
1!. oes lighting in store9 dressing of sales person and colors used from product display
RacDs attract you? 7 Aes >No;
Ans=
1+. %o6 do you feel that the follo6ing factors influence the consumer purchase beha,ior in a
store? Rate the follo6ing from 1)5. 1 being lo6er9 5 being higher.
A 4ighting
B 4ocating products through signs9 graphics etc
C "usic
! #ragrance
E Colors