Elements of Art- line, shape, form, color, value, space, and texture.
The building blocks of
crating art. Line- defines space, contours, and outlines, or suggests area and volume. It may be a mark made by a pointed tool. Shape- encloses space defined by elements and has 2 dimensions (2D). Form- appears 3 dimensional and enclose volume. Color- 3 properties: hue, value, intensity. The eye sees reflected light. Value- Concerns with the darkness to lightness of a color. Space- indicates areas between, around, above, below, or within something. Texture- perceived through the sense of touch or implied, perceived visually.
Principles of Design- unity, variety, emphasis, rhythm, movement, balance, pattern, and proportion. The structure of a successful composition. Unity- sense of wholeness which results from a successful composition. Variety- concerns with the inclusion of differences to offset unity and add interest. Emphasis- creates more attention than anything else or focal point of the composition. Rhythm- produces the appearance of movement through repetition, alternation, or progression. Movement- associated with rhythm, create a sense of motion to the viewers eyes through the work. Balance- arrangement of elements to create stability in an artwork: 4 types: asymmetrical, symmetrical, approximately symmetrical, and radial. Pattern- repetition of elements in a recognizable organization. Proportion- reflecting the size relationship of parts one to one another and to the whole.
Applied Design for Printers
A Handbook of the Principles of Arrangement, with Brief Comment on the Periods of Design Which Have Most Strongly Influenced Printing
Typographic Technical Series for Apprentices #43