This document appears to be the results of a survey about music magazine readership. It shows percentages for respondents' demographics like gender and age. It also shows the music magazines readers prefer, how much they are willing to pay, their favorite music genres, what attracts them to magazines, the content they look for, and their music listening and social media habits. The key findings are that most respondents are male, aged 18-29, read magazines like Kerrang and DJ Mag, are willing to pay up to £2-3, listen to music on Spotify and YouTube, and use Facebook most for social media.
Original Description:
Analysis of the questionnaire I constructed as part of the research for my music magazine.
This document appears to be the results of a survey about music magazine readership. It shows percentages for respondents' demographics like gender and age. It also shows the music magazines readers prefer, how much they are willing to pay, their favorite music genres, what attracts them to magazines, the content they look for, and their music listening and social media habits. The key findings are that most respondents are male, aged 18-29, read magazines like Kerrang and DJ Mag, are willing to pay up to £2-3, listen to music on Spotify and YouTube, and use Facebook most for social media.
This document appears to be the results of a survey about music magazine readership. It shows percentages for respondents' demographics like gender and age. It also shows the music magazines readers prefer, how much they are willing to pay, their favorite music genres, what attracts them to magazines, the content they look for, and their music listening and social media habits. The key findings are that most respondents are male, aged 18-29, read magazines like Kerrang and DJ Mag, are willing to pay up to £2-3, listen to music on Spotify and YouTube, and use Facebook most for social media.
Male Female 0 2 4 6 8 10 12 14 How old are you? 15 - 17 18 - 20 21 - 23 24 - 26 27 - 29 30+ 91% 9% Do you read music magazines? Yes No 15% 8% 27% 4% 38% 8% Which music magazines do you read the most? Kerrang Factmag DJ Mag Q Mixmag NME 3% 13% 27% 54% 3% 0% How much would you pay for a music magazine that you enjoyed? 0.00 - 0.99 1.00 - 1.99 2.00 - 2.99 3.00 - 3.99 4.00 - 4.99 5+ 3% 3% 27% 17% 20% 7% 13% 10% What genre of music are you most interested in? EDM Hip Hop House Garage Grime Rock Indie/Alternative Pop 0 5 10 15 What reason would attract you to buying a music magazine? Price Design Featured artists Promotions 10% 7% 30% 13% 23% 17% What content do you look for in a music magazine? Posters Tour dates Info on upcoming artists Reviews Articles on artists Interviews 0 10 20 30 Do you enjoy going to festivals or gigs? Yes No 13% 20% 30% 27% 10% How do you listen to your music? Spotify Youtube Soundcloud Download Online Buy Hard Copies 40% 47% 10% 3% What form of social media do you use the most? Facebook Twitter Tumblr Instagram