TABLE OF CONTENT

S. No. TOPIC Page No.

1. Certificate -
2. Acknowledgement -
3. Executive Summary 1
4. Objective of study 2
5. Scope of study 3
6. Introduction to SSKI 4-25
7. Industry profile 26-38
8. Research Methodology 39-41
9. Research Objective 42
10. Data interpretation and analysis 43-52
11. Finding and observation 53
12. Discussion 54-55
13. Conclusion 56
14. Recommendation 57
15. Glossary 58
16. Bibliography 59






LIST OF FIGURE

Figure No. Name of Figure Page No.
1. Line of Hierarchy 8
2. SSKI Corporate structure 8
3. Process of online through Sharekhan 14
4. Mechanism of online trading 16
5. Indian Financial System 26
6. Interested in investment 43
7. Brand Awareness 44
8. Do need trading? 45
9. Is online trading is easy? 46
10. Source of advertisement 47
11. NSE is better than BSE 48
12. Interested to open DMAT a/c with Sharekhan 49
13. Sufficient and reliable information 50
14. Interested in e-broking 51
15. Preferred system of share trading 52