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INDEX

No.
CONTENTS
Page. No.
1 Introduction

Concept & definition



Characteristics of FMCG Product



Characteristics of FMCG Product
Objective of the study


Methodology and Sampling detail



3 An overview of Sales Promotion concept.

Sales promotional strategies

SWOT Analysis and Impact of Promotions

Data Analysis of the survey
4 Finding, Recommendation and Conclusion

Annexure, Questionnaire

5 Bibliography

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