Professional Documents
Culture Documents
No.
CONTENTS
Page. No.
1 Introduction
Concept & definition
Characteristics of FMCG Product
Characteristics of FMCG Product
Objective of the study
Methodology and Sampling detail
3 An overview of Sales Promotion concept.
Sales promotional strategies
SWOT Analysis and Impact of Promotions
Data Analysis of the survey
4 Finding, Recommendation and Conclusion
Annexure, Questionnaire
5 Bibliography