El caso Nestle Link Video 1 Link Video 2 Link Activity 1: Watch the video
-What was wrong in the Nestles strategy?
-What would you do if you were the community manager?
-What would you do since the Relation Public field? Typing Online Public Relations in the Googles search box, we get 238,000,000 results.
Wikipedia: Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.
Corporate communication, public relations and Journalism sources are considered synonyms to refer the way how enterprises use the strategic communication to reach their public, both internal and external.
Public Relations - Definitions Public Relations Society of America (PRSA): Public relations helps an organization and its publics adapt mutually to each other. Public Relations broadly applies to organizations as a collective group, not just a business; and publics encompass the variety of different stakeholders.
Marla Aaron MRM Worldwide: Public relations is communicating your organizations messages at the right time and in the right place to the right audience. With the proliferation of tools and technologies, we can measure the value of those efforts and how they align with a business overall mission.
Public Relations - Definitions Renee Blodgett Magic Sauce Media: Public Relations in its true sense is about human connections and the art of mastering human connections at a deep level.
In the early days of PR, it was about relationships with not just the press but communities in various forms the difference was that these audiences were not online. When played from a place of passion and purpose, public relations in the new world will not only take social media, branding and marketing to the next level, but will elevate the people and products that are changing the world.
Public Relations - Definitions Toby Bloomberg Bloomberg Marketing/Diva Marketing: Traditionally, PR has focused on cultivating the media and celebrities, whove the reach and credibility, to tell the stories of an agencys clients.
However, in the new media world, where digital conversations among peers can capture a higher Google ranking than a main stream media publication, who influences opinion has been expanded. At the end of the day, PR is still about building relationships with the people who can convey that third party endorsement. That person just may surprise you because it could be you!
Public Relations - Definitions Heidi Cohen Riverside Marketing Strategies: PR is the part of a marketing and communications strategy that crafts an organizations message(s) to its diverse publics including customers, prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, the government and the public.
Given communications and media evolution, these messages can be communicated one-to-many, one-to-one and/or many-to-many across owned media, third party media and/or social media via online and offline vehicles. These communications and their distribution must be search-friendly. Since every individual is essentially a publisher complete with a media platform from which to broadcast his message, organizations must monitor the social media landscape for keywords and brand mentions, be prepared to respond to emerging news 24/7, and have a crisis management plan ready.
Public Relations - Definitions Public Relations - Definitions
http://www.cipr.co.uk/ Chartered Institute of Public Relations
Chartered Institute of Public Relations
Public Relations - Definitions Public relations is about reputation the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.
Relaciones Pblicas trata de la reputacin el resultado de lo que haces, lo que dices y lo que otros dicen acerca de ti. Las Relaciones Pblicas es la disciplina que se ocupa de la reputacin, con el objetivo de ganar la comprensin y el apoyo y la influencia en la opinin y el comportamiento. Es el esfuerzo planificado y sostenido para establecer y mantener la buena voluntad y la comprensin mutua entre una organizacin y sus pblicos.
Public Relations - Definitions Link Activity 1:
-Dividing the class into two groups, each groups receive two different articles related to Public Relations.
-Those groups appoint a leader and divide their groups into subgroups (4) and appoint a leader too.
-Each subgroup have 45 minutos to write a summary and 15 minutes to prepare an explanation.
-Create a PowerPoint presentation about the topic the group have read.
Group 1: Community managers: PR management on the net
The proliferation of the community managers job offers alike multiplicity of the preparation courses for that profession have converted Community Manager position into the wish job and the area of new development possibilities. Taking into account the actual socioeconomic situation, the rise of this new job opportunity has caused that unemployed professionals of diverse areas related to the communication, marketing and computer science are competing for the above mentioned position.
However, in the most of the cases, the Community Manager is the position for internship students. There is a knowledge gap regarding to this professional figure developed within the management of Public Relations in the online sphere. Therefore, it is worthy to examine who really is Community Manager in terms of the functions this position demands to employ and which place does he occupies in the corporation structure. The present article aims to address the above questions. Group 2: Public Relations. 2.0: Using Social Media in the communication online strategy of brands Spanish cities
Public relations have evolved over time adapting to different communication trends that have prevailed in each historical period. Today, thanks to Web 2.0, traditional public relations have adapted to this interactive medium facilitating communication and interaction with audiences.
In this new digital landscape, Internet has become an indispensable means of communication campaigns, not only to publicize products and services, but also people and territories. It is increasingly common to find city communication campaigns that create a territory brand to promote itself abroad, profit and notoriety.
The use of social media in these city brands campaigns are an added value as they allow interaction and participation of different audiences, opening the door to the world to make known the reality of these cities. Good Luck!