SWOT ANALYSIS

STRENGTHS

WEAKNESS

OPPURTINITIES

THREATS


Strengths:
Biggest mobile service provider in worlds second largest telecom market
Well-established nationwide infrastructure
High brand equity
Superior overall network quality and reliability

Weakness:
High competition in the telecom market
Debt and finances
Africa acquisitions and operations
Late adoption of 3G and advanced wireless technologies



Opportunities:
Poor Network Connectivity of Its competitors
Untapped voice market
Large Chunk of dissatisfied customers
Collaborative business needs to be explored

Threats:
Mobile number portability
Strong visibility of competitors
Unfriendly regulatory environment
Spectrum auctions and reframing