2012 Project Lead The Way, Inc.

IED Activity 6.1a Visual Design Principles and Elements Matrix Page 1
Activity 6.1a Visual Design Principles and Elements Matrix
Name: Javier Prieto________________________________ Product: IPhone________________________________

Elements of Design
Point Line Color Value Shape Form Space Texture


Description of
Use of Element of
Design
n/a
Vertical Lines
Simple Lines
Black
Light on the
outside,
Screen is black
Geometric
Shapes
(Rectangle,
Circle)
Solid Form
Created By
Rectangle
Negative Space
for Buttons
Smooth On
front and back
but rough on
the sides
P
r
i
n
c
i
p
l
e
s

o
f


D
e
s
i
g
n


Balance n/a
Symmetrical
lines
n/a
Asymmetrical
(Informal)
Balance

Emphasis n/a n/a n/a n/a
Contrast n/a
The sides are
darker then the
screen
n/a
Rhythm

n/a n/a n/a
Proportion n/a n/a n/a
Unity n/a n/a n/a
Smooth
Texture
Economy n/a Clear/Clean n/a
2012 Project Lead The Way, Inc.
IED Activity 6.1a Visual Design Principles and Elements Matrix Page 2