26.10.

2014 Resumen HOW TO WRITE A GREAT BUSINESS PLAN:

SECTIONS:
1. The people: Us and outsiders (lawyers, accountants, suppliers). What have we done in
the past that would suggest the project will be successful?
- What do we know, who do we know, who knows us?
- Talk about the people exhaustively.
- INSERT PG5.
2. The opportunity: What are we selling and to whom? How fast can the business grow?
What stands in our way?
- Is the market large, rapidly growing or both?
- Is the industry attractive now or can it be attractive?
- Does the plan describe how the industry is growing and why its attractive?
- How is the customer going to pay for it? How much does it cost to acquire a
customer?
- INSERT PG 6 AND QUESTIONS ON PG 7 UPPER LEFT PART.
- How is the venture going to grow (new products, larger customer base, geographical
scope)
- Competition cover it. PG 7 BOTTOM RIGHT.
3. The context: Regulatory environment, demographic trends. Factors that change that we
cant control.
- Be very aware of how the ventures context may help or hinder the proposal.
- Know how changes in the context will affect us.
- What will we do if context goes unfavorably?
- Can we somehow affect the context in a positive way?

4. Risk and reward: Everything that con go wrong and right and how we can respond.
- TWO GRAPHS ON PG 8.
- What are the risks in terms of the people, the opportunity and the context?
- Talk about the end of the process. Are we IPOable? How will the investor get his
money back?
Beyond the deal:
- Better than worrying about how diluted our part of the company will be when an
investor puts money is to have an investor who is sophisticated and wont panic when
something goes wrong. Someone who has experience, will roll his sleeves, and help us
come up with a strategy.
- Dont see coming up with financing as a one-time thing. We will need more rounds of
funding.
- Dont launch the whole thing at once. Have a focus group test the product (lo de las
hamburguesas).


TOWARDS THE BACK:
- Address the break-even issue
- When does cash flow turn positive?