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BBDM3133 - International Business Management Tutorial 4 Case Discussion
BBDM3133 - International Business Management Tutorial 4 Case Discussion
Tutorial 4
Case Discussion
Quacking up a Storm of Business - pg137
Essay Questions
1. Describe the difference between high-context and low-context cultures.
2. What are individualism and collectivism? How do they differ?
3. How can international businesspeople avoid relying on the self-reference criterion when dealing with
people fro other cultures?