5

(Business Environment)

1. (Internal Environment)


(strengths) (weakness)

1.1 (Organization)

1.2 (Business Strategy)

1.3 (Human Resource and Ability)



1.4 (Organization Culture)

1.5

2. (External Environment)

(Opportunities) (Threats)

2.1 (Task Environment)


2.2 (General Environment)
(Indirectly Interactive Forces)


2.2.1 (Economic)



2.2.2 (Technology)

2.2.3 (Political Law)

2.2.4 (Social and Culture)

2. 3. (International Environment)

8
1.




Department store,
Supercenter Discount store Hypermarket

2.

...

3.


7 10

4.




5.






Stock

6.


7.

8.

1-3

(LouiseE.BooneandDavidL:2006)

(Economics)

1- 4
(LawrenceJ.Gitman,CarlMcDaniel:2005)

3
1. (Free-Market System)


(Capitalism)

18 (Adam Smith)

(Mixed Capitalism)

2. (Planned System)


2
(Communism)

(Socialism)

3. (Mixed Economy)

 1
(MichaelH.MesconandJohnV.Thill:2001)