Secondary association pop pods for branding

Brand equity
Association
Ansoff
Swot
Atl btl
Brand and line extensions
Category demand and line extensions
Brand equity- brand strength (association) and brand value ( financial outcome)
CBBE
Brand association- unique, favourable and strength
Positive b.e.- charge premium, brand extensions and easily accepted new distribution channels
BE arises from differential effect => brand knowledge => consumer response to marketing
User and usage imagery
Brand resonance pyramid
Line stretching and line filling
Line width depth and consistency :P
Competitive strategies focused, differentiation , cost leadership, middle
Diversification growth strategy
Blue/ Red ocean