AT

LEADERS
Robert Goizueta
Tenure as CEO March 1981 to October 1997
Born in Havana, Cuba, 1931

Family Sugar refining Business

Majored in chemical Engineering

Joined Coke at $500 as chemist

Rose to become the CTO and later the CEO in 1981
Chemist to CEO

Gouizueta Effect

Stock Price Increased 5829 %

Market value grew 34 times
from $4.3 billion to $147 billion

Return on Equity 20 % to 60%

Revenues increased from
$4.8 billion to $18.5 billion




Goizueta Effect - How
Goizueta Effect - How
Calculated Risk
Goizueta Effect - How

Right sense
of
Direction


Goizueta Effect - How
RELATIONSHIP
Enter Douglas Ivester
Tenure as CEO October 1997 to February 2000
Rise in the Company





1980
1979
1990
1997
Assistant Controller at Coca-Cola
Promoted as CFO. Creation of CCE
President of Coca-Cola
Promoted at CEO
Leadership Style

Viral growth

Data- centric

Methodical




Leadership Style

Focus on learning

Customer-focus

Chess- Board Philosophy













Perception








Perception
Blunders!
The Belgian Saga
Racial Discrimination Lawsuit



Blunders!
Enter Douglas Daft
Tenure as CEO February 2000 to February 2004
Planning Officer
(1969)
Vice-President (1982)
President (1988)
COO (1999)
CEO (2000)
Career
Daft Effect
Daft Effect
Daft Effect
Thank you
Group 22a:-
Pradeep
Madhura
Munvar
Gauri