Planning Phase

Stakeholder support
Strategic match
Capacity
Demand of cement in Indonesia fell into 30% to 50% of the installed
capacity. In 200! total national cement of "#!$ millions tons %ill not ful&l
national demand of "#.3 million tons.
Comparison 'et%een partners
(he similarities cultural dimension 'ased on )ofstede *$+", are in the
high commucication conte-t and high po%er distance. (he di.erence
cultural are at the time orientation! uncertainty a/oidance! and
masculinity. It is &rst engaging 'et%een Semen 0resik and Ceme- 'ecause
S0 had ne/er engaged %ith e1uity placement strategic alliance 'efore and
Ceme- had made alliances 'efore %ith multinational cement companies in
2merica! 2sia! and 2frica.
P3S( 2nalysis
Politics
4i'eration on cement market in $$$
0o/ernment %ant to pri/ati5ation S63
3conomic
3merging Cement 7odels *decrease of demand 'ut pro8ected to high,
Social
7a8ority of pro8ects use cement
(echnology
(he in/ention of cement fa'rication 9 cement mass production technology
S:6( 2nalysis
Semen 0resik
Strength
Pro&ta'le ; market share "5%
7arketing < distri'ution capa'ility co/ered all o/er Indonesia
:eakness
6pportunities
(he emerging cement market
=e% technology in concrete products
(hreat
=e% ri/al
Ceme-
Strength
0lo'al reach
0ood >inancial condition
:eakness
6pportunities
(he emerging cement market
=e% technology in concrete products
(hreat
=e% ri/als
Cost 4eadership Strategy
Production facilities
7arketing and Distri'ution Co/erage
Di.erentiation Strategy
=e% product of concrete