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1. ( d )

2. ( c )

3. ( a )

8. ( d )

9. ( b )

10. ( b )

4. ( d )

5. ( c ) 6. ( d )

11. ( a )

7. ( b )

12. ( c ) 13. ( d )

14. ( a )

1. ___d __.
a.

b.

c.

d.

2. ___c__.
a.
b.
c.
d.
3. __a__ .
a. qualitative

b. objective c. empirical

d. quantitative

4. ____d____
a.

b.

c.

d.

5. __c___.
a.

goals b. tension c. motivation d. needs

6. __d___.

a.

environmental needs b. innate needs

c. primary needs

d. acquired needs

7. __b___.
a.

b.

c.

d.

8. Maslow __d___.
a.

b. c.

d.

9___b_______
a.

b.

c.

d.

10.___b___
a.

b.

c.

d.

11. __a___.
1

a.

b.

c.

d.

12.___c__.
a.
b.

c.

d.

13.
__d___.
a.the selling concept
b.the marketing concept
c.the societal marketing concept
d.the customer satisfaction philosophy
14.___a__ .
a.
c.

b.
d.