Canadas Gluten Free Market

2014 Aranca. All Rights Reserved. www.aranca.com

If you wish to reproduce or use this infographic in any format, please email us at syndicate@aranca.com
Compiled by: Mukesh Jaiswal
Growing Health Consciousness
Canadas gluten-free market is expected to touch USD600 Mn by 2014 as
more and more Canadians adapt to health conscious lifestyle.
Growing awareness of celiac disease and gluten intolerance coupled with increased
availability of gluten-free products at mainstream retail outlets and improved product
quality have driven the retail sales of Canadas gluten-free products to reach USD459
million in 2012, at a CAGR of 26.6% between 2008 and 2012
Canadian gluten-free food market is dominated by few large players including Boulder
Brands, Kinnikinnick, Food Directions, Natures Path, Bobs Red Mill and Amys Kitchen.
Introduction of new gluten-free product
options such as whole grain, millet-chia
and omega ax & bre, customers have a
diverse variety to choose from. Continued
introduction of new oferings along with
increased marketing eforts to promote the
benets of gluten-free products are going
to drive the gluten-free market in the
coming years.
As per a recent study, about 4.3 million Canadians (12.3%) have gone gluten-free or
have reduced gluten in their diets. Moreover, the study suggests that more people
are adopting the new lifestyle, with about 11% of British Columbians conrming they
have tried a gluten-free or reduced gluten diet in the past six months
A considerable size of the Canadian population is gluten
intolerant, has celiac disease or has a gluten or wheat
allergy. Many purchase gluten-free products to manage
their weight. Furthermore, celebrities endorsing
gluten-free products has helped in raising awareness of
the products and its benets which has fuelled demand
for these products.
Canadas gluten-free market size (USD million)
Sales break up by product category (2012)
178.4
226.0
286.2
362.4
458.9
549.8
605.9
2008 2009 2010 2011 2012 2013E 2014F
C
A
G
R

(
2
0
0
8
-
2
0
1
2
)
:

2
6
.6
%
12.3% 87.7%
27.7%
24.8%
20.5%
27.0%
Others
USD123.9 Mn
Frozen/refrigerated prepared foods
USD94.1 Mn
Snacks
USD127.1 Mn
Breads/cereals/grains
USD113.8 Mn
Source: Gluten-Free Foods in Canada report by Packaged Facts
Note: The historical market values have been estimated based on the CAGR growth indicated in the source report