E-COMMERCE STRATEGY INITATION of Tiki.

VN, the number one online bookstore in

Vietnam
-Be a first mover or a follower?
Tiki.vn is a follower in e-commerce market. Tiki.VN was founded by Son Tran in March 2010,
at a time when the Vietnamese market was still new to E-Commerce. Inspired by the real life
example of the founder of Zappos.com, Tony Hsieh, through his book called T Ph Bn Giy
(Delivering Happiness), Son had picked the easy-to-remember name, Tiki.VN, derived from the
abbreviation of the words tiet kiem (save) and tim kiem (seek) in Vietnamese. The website
Tiki.VN went live on March 19, 2010.
Tiki.vn have a separate way not like other e-commerce market, Tiki.vn focus on the customer's
trust, Tiki.vn still sticking with B2C model, cusomers pay money when goods have been
delivered. Moreover, Tiki.vn make the customers be satisfied about the quality of goods by
checking the origin of goods, selected each item to introduce to customers.
-Born on the net or move to the net? And Tiki.vn is born on the net.
-Determinging scope:
Tiki.VN started by launching a website offering English books to Vietnamese people. As the
company grew, more related products were introduced including Amazons Kindle,
Vietnamese books, gifts, and souvenirs.
Today, Tiki.vn become e-commerce website with more than 600 brands of about 60,000
products in 9 different industries.
The company planned to add many types of new products in the long run with the vision of
offering one-stop online shopping experience for Vietnamese consumers, as well as to stay
ahead of the fierce competition, but one product line should be introduced at a time.
With the continual development, Tiki.vn has served customer for across Viet Nam and 17
others countries around the world.
-Have a separate online company? no
-Have a separate online brand? no
-Strategy in the web 2.0 environment
Tiki.vn also building a chanel commerce on social networks. For example, on Facebook social
network, Tiki.vn have a fanpage to introduce the new products, Facebookers can see, like, and
assess the products by comment, users can also share information about the product for other people.
D tm hiu th thy web 2.0 l ng dng mng x hi vo Phng.