The fact that the sky is getting dark and the

clouds are closing in suggests that the evil and

horror happens within the night.
A well known horrors films are
mentioned in this section, which
connotes that this film is going to be as
good as the other films since they were
made by the same person.
The use of the colour red connotes
death and blood.
ITS NOT THE HOUSE THATS
HAUNTED again the use of the
tagline is also teasing the audience
into watching the film, if they
desire to find whose haunted if the
house is not haunted.
The house being in the background
suggests that is the main location
where all the horror happens.
His eyes are straight looking at us,
which could implies that he is trying to
invited us into the house. Also when
you look closely into his eyes you can
see the written that says Insidious IS.
By writing those words into his eyes
they are trying to tease the audience
into watching the film to find who the
Insidious is.

The title is bold and appears in different
colours. For instance SI is in red again
could imply death and blood, but then it
could mean INSIDIOUS IS because SI in
backward mean IS and within the little
boy eyes the words INSIDIOUS IS is
written within his eyes. The point of this
is to tease the audiences.
The production company, followed
by the cast is shown in this section
of the poster.
The release day appears on the
part of the poster.
The saturated colours on skin indicate that the
evil is within him or it surrounds him.
Ifrah Abdi Khalif