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Works Consulted

Brader, Ted. "Striking a Responsive Chord: How Political Ads Motivate and Persuade
Voters by Appealing to Emotions." JSTOR. Midwest Political Science
Association, Apr. 2005. Web. 23 Oct. 2014.
Mayer, William G. "In Defense of Negative Campaigning." Political Science Quarterly
111.3 (1996): 437-55. The Academy of Political Science, Autumn 1996. Web. 23
Oct. 2014.
Valentino, Nicholas A., Vincent L. Hutchings, and Ismail K. White. "Cues That Matter:
How Political Ads Prime Racial Attitudes during Campaigns." JSTOR. American
Political Science Association, Mar. 2002. Web. 23 Oct. 2014.

Works Cited
Bradley, Samuel D., James R. Angelini, and Sungkyoung Lee. "Physchophysiological and
Memory Effects of Negative Political Ads: Aversive, Arousing, and Well
Remembered." JSTOR. Taylor & Francis, Ltd., Winter 2007. Web. 23 Oct. 2014.
Faber, Ronald J., Albert R. Tims, and Kay G. Schmitt. "Negative Political Advertising and
Voting Intent: The Role of Involvement and Alternative Information Sources."
JSTOR. Taylor & Francis, Ltd., Dec. 1993. Web. 23 Oct. 2014.
Ford, Rob. "In America, Polarization Is a Problem. In Britain, It Could Be a Solution." The
Washington Post. N.p., 20 Feb. 2014. Web. 21 Oct. 2014.
<http://www.wpr.org/wisconsins-political-ads-have-been-most-negative-countryfind-media-scholars>.
Johnson, Shawn. "Wisconsin's Political Ads Have Been Most Negative In Country, Find
Media Scholars." Wisconsin Public Radio. Wisconsin Public Radio, 1 Oct. 2014.
Web. 29 Oct. 2014.

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