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  • Dan Ariely S A Beginner S Guide To Irrational Behavior 01 Irrationality

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    Dan Ariely s a Beginner s Guide to Irrational Behavior 01 Irrationality

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    es un archivo importante

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    Dan Ariely S A Beginner S Guide To Irrational Behavior 01 Irrationality

    Uploaded by

    jarg90dx
    es un archivo importante

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    An experience twice as long is not twice as painful

    How people aggregate information over time


    Short, intense pain is worse than longer milder pain

    Eli Finkel
    Chemistry check

    Metaphor for human thinking


    Inatentional blindness

    Gavan Fitzsimons

    We create stories to justify and explain our actions.

    Low in the scale -> think poor, call now!

    High in the scale -> think better, no need to worry...

    Reference point

    Is hard for us to make

    Decisions are influenced by

    Differentiates its brand

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