COMPANY PROFILE

COMPANY PROFILE
Master Trust Group is one of the leading financial services company in India. We have a
strong belief in nurturing investment culture, attitude and inculcating a very strong
approach towards value investing forms the central part of any sound investment
philosophy. With an impeccable track record in client servicing of over two decades, we
have now grown to 650+ strong employee organization with over 1,50,000+ client
relationships. At Master Trust, our endeavor is to constantly meet every financial need of
our esteemed clients.
mastertrust - is a one point shop for all the investment needs of a customer. The onestop destination is specifically targeted towards the retail customers who require a very
strong relationship driven approach towards value investing. The philosophy of
mastertrust has its genesis from Master Trust groups belief in nurturing the
investment culture towards value investing.

Mission
To always earn the right to be our clients first choice through personal & social wealth
maximization

Vision
To be well diversified financial shop for wealth creation and being an ideal service
provider in our domain of business

Corporate Philosophy
Becoming an expert at anything takes a strong will, unyielding determination and pure
ability

Value System

MILESTONES

1985 : Company was incorporated by the name of Arora Financial Consultants

Limited
1993 : Acquired status of SEBI accredited Category-I Merchant Bankers under the
name Master Trust Limited
1994 : Master Capital Services Ltd. acquired membership of NSE
1995 : Master Trust Ltd. came out with an IPO
1997 : Became RBI approved Full Fledged Money Changers.
1999 : Launched Depository Services as a Depository participant of NSDL.
2001 : Launched Depository Services as depository participant of CDSL
2002 : Entered into insurance business as advisor for Life & General Insurance
2004 : Became member of NCDEX and MCX
Became Insurance Broker under the name of M/s Master Insurance Brokers
2005 : Acquired the membership of Bombay Stock Exchange Limited
Commenced Internet Trading
Became SEBI Registered Portfolio Manager
2007 : Set up regional offices at Baroda, Kolkata, Hyderabad, Allahabad, Hissar,
Bhubneshwar & Ahmedabad
2008 : Introduced Currency Derivatives trading through MCX-SX & NSE
2009 : Established an arbitrage desk
Implemented Master Swift
Established CRM
2010 : Trading turnover peaks US$1billion/day of group companies
Became members of NSEL and ACE

Arbitrage desk activated in spot commodity

Rebranding exercise of retail services
2011 : Launched its flagship PMS product named Master Quant 10
Started algorithmic trading solutions to its trading clients named Master Pulse/
Master Trader
Opened branches in Jaipur, Patna and Mumbai
2012 : Launched Integrated Amibroker and Metatrader charting platform for clients
Declared India's best Derivatives Broker by BSE
Crossed 10,000 clients in currency segment on NSE
Acquired membership of MCX-SX India's new stock exchange in both equity
as well as derivatives segment
Activated SLBM segment on NSE as a new asset class for our esteemed
customers

Board of Directors

Mr. Harjeet Singh Arora (FCA, FCS), As a founder entrepreneur, he

has been instrumental in making Master Group one of the leading
Financial Services players in India. He laid the foundation of the group
in 1985 under the name of Arora Financials (P) Ltd. He has handled
more than 150 public issues and has been involved in many other
merchant banking & investment banking mandates of top corporate of
India. He has over 30 years of experience in Corporate Finance, Capital
Market and Financial Advisory Services.

Mr. R.K.Singhania (F.C.A.) is another co-promoter of the group. He

had over 10 years experience as Director (Finance) with a top Corporate
before joining the group. He is having more than 30 years experience in
Corporate Strategy, Tax Planning, Financial Engineering and M & A
space.

Mr. Pavan Chhabra (F.C.A.) is having a rich experience of more than

20 years in Primary and Secondary Capital Market, Institutional
Broking Business and other Merchant Banking activities.

Mr. G.S. Chawla (B.E., M.B.A., D.B.F.) has worked with Public
Financial Institutions & Corporate for more than 12 years. He also has
15 years rich experience of Capital Market, Finance, Merchant Banking,
Research, IT and other related activities with group.

Mr. Harinder Singh * (B.Com, I.C.W.A.inter) has been monitoring

the Secondary Market operations of the group for more than 15 years.

Mr. Sanjay Sood (F.C.A.) is having more than 15 years of experience

in Merchant Banking, Foreign Exchange Management, Financial and
Retail services.He ceased to be director of the Company w.e.f.
01.04.2014

Mr. Puneet Singhania* (M.B.A., C.F.A.) is involved in new initiatives

in the group and assists other Directors in corporate strategy. Prior to
Joining the Company, he was working with ING Investment
Management in India in their equity fund management department.

Mr.Jashan Arora* (A.C.A.) is overseeing the arbitrage business and also marketing
initiatives on all India Level. He is actively involved on the I-Banking front and private
equity deals for the company.

Financial Planning

Financial Planning is a process for you to meet your financial goals keeping in mind
your assets, liabilities, income, expenses & price inflation together. But do you really
need financial planning? Not really if you have a money machine at your home and
can print as much money as you want but that is not the case even with Mr. Mukesh
Ambani or Mr. Bill Gates
Everyone needs financial planning to answer questions like:

How much do I need in ten years time to buy a house?

How much should I invest now to get that money in ten years?

What should be my return on investments?

What instruments would give me those kind of returns?

Are the instruments suitable for me based on my risk tolerance and risk taking
capacity?

How do I monitor the investments?

Many a times people are not able to differentiate between risk tolerance and risk
taking capacity and that is where expert financial planners at mastertrust help you
differentiate between the two and answer and implement all your questions above.
Financial Planning includes

Investment planning,

Risk Management & Insurance Planning,

Retirement Planning,

Tax Planning & Estate Planning.

Public Offers Handled

Public Offer of following Target companies has been handled as Managers.
1. Esteem Capital & Management services Ltd.
2. Mohan Fibre Products Ltd.
3. Oswal Overseas Ltd.
4. AEC India Ltd.
5. AEC Enterprises Ltd.
6. Polo Hotels Ltd.
7. Yokogawa Bluestar Ltd.
8. Shivalik Agro Poly Products Ltd.

Forex
With dedicated forex bureaus offering travel related foreign exchange services from
special counters even beyond banking hours, we offer one of the largest bouquet of
FX Services at very competitive prices. These forex bureau also offer door delivery of
foreign exchange to corporate and other specified customers.
Services Offered
Retail Foreign Exchange

Sale & Purchase of Currency Notes & Travellers Cheques

Encashment of Travellers Cheques

Western Union Money Transfer

Travel Insurance

Encashment of Travellers Cheques

We encash all major brands of travelers cheques including Thomas Cook, American
Express, Visa, Bank of America and Citicorp etc., at the most competitive rates.
Western Union Money Transfer
Western Union is a global leader in money transfer services, with a history of pioneering
service dating back more than 150 years.
We have tied up with BTI SITA an agent of Western Union for secure transfer of money
into India from almost anywhere in the world. You can quickly and easily receive money
from over 200,000 Western Union Agent locations in over 190 countries worldwide.
Money transfers make it easy for you to assist family or friends back home.
When you've got to receive money, and you've got to do it fast, turn to mastertrust

Insurance
Future is uncertain and one needs to provide for the uncertainty today. We at
"mastertrust" help you secure your future through insurance products. Life insurance
is a unique investment that helps you to meet your dual needs - saving for life's
important goals, and protecting your assets.

Life Stage

Primary Need

Young (unmarried) Asset buildup

Life Insurance Product

Wealth creation products

Asset buildup and

Wealth creation and mortgage

protection

protection products

Asset buildup and

Education, mortgage protection &

protection

wealth creation products

Middle aged &

Retirement planning

Retirement solutions & mortgage

Teenage Children

and asset protection

protection products

Any Life Stage

Health plans

Health Insurance products

Young (married)
Married & Kids
Children's
education

Our Thrust is

To give value added and quality services to the insuring public and enable
them to get proper insurance coverage that will adequately indemnify them in
time of need.

To give risk management back up to clients through our team of managers and
experienced executives.

To work together with the customers, combining our skills, technologies and
experience - no matter what your business is or how difficult the situation is we give it the correct perception.

Our approach to insurance broking is holistic. mastertrust critically views the need
and adequacy of Insurance from a client's perspective:

Define risk profile

Propose a risk management plan

Source insurance quotes

Evaluate quotes with recommendations

Focus on coverage and cost optimization

Placement of insurance as per clients choice

Validate the policy in line with proposal

Policy updation
Our motto is "Total Customer Satisfaction."

Our core value helps us to build and sustain enduring corporate relationships.
As always, we put your needs first.

Insurance Product

General Insurance Products

Life Insurance Products

Mediclaim Insurance

Unit Linked Insurance Plans

Householder Policy

Endowment Plans

Personal Accident Policy

Term Plans

Motor Insurance

Money Back

Overseas Mediclaim Policy

Child Plans

Shop Keeper Insurance Policy

Retirement Solutions

Fire & Loss Of Profit

Single Premium Plans

Keymans & Partners Insurance

..and many more products

Insurance

Public Liability Insurance

Group Mediclaim Insurance

..and many more products

INTRODUCTION
TO
MUTUAL FUND

INTRODUCTION
There are a lot of investment avenues available today in the financial market for an
investor with an invest able surplus. He can invest in Bank Deposits, Corporate
Debentures, and Bonds where there is low risk but low return. He may invest in Stock of
companies where the risk is high and the returns are also proportionately high. The recent
trends in the Stock Market have shown that an average retail investor always lost with
periodic bearish tends. People began opting for portfolio managers with expertise in stock
markets who would invest on their behalf. Thus we had wealth management services
provided by many institutions. However they proved too costly for a small investor.
These investors have found a good shelter with the mutual funds.
Like most developed and developing countries the mutual fund cult has been
catching on in India. The reasons for this interesting occurrence are:
1.

Mutual funds make it easy and less costly for investors to satisfy their need for
capital growth, income and/or income preservation.

2.

Mutual fund brings the benefits of diversification and money management to the
individual investor, providing a Opportunity for financial success that was once
available only to a select few.

HISTORY

Unit Trust of India is the first Mutual Fund set up under a separate act, UTI Act in
1963, and started its operations in 1964 with the issue of units under the scheme
US-641. In 1978 UTI was delinked from the RBI and Industrial Development
Bank of India (IDBI) took over the

Regulatory and administrative control in place of RBI.

In the year 1987 Public Sector banks like State Bank of India, Punjab National
Bank, Indian Bank, Bank of India, and Bank of Baroda have set up mutual funds.

Apart from these above mentioned banks Life Insurance Corporation [LIC] and
General Insurance Corporation [GIC] too have set up mutual fund. LIC
established its mutual fund in June 1989.while GIC had set up its mutual fund in
December 1990.The mutual fund industry had assest under management of Rs.
47,004 crores.

With the entry of Private Sector Funds a new era has started in Mutual Fund
Industry [e.g:- Principal Mutual Fund.]

MUTUAL FUND REGULATIONS

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is
registered with SEBI and functions under the Mutual Fund Regulations. With the
bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of
assets under management and with the setting up of a UTI Mutual Fund, conforming to
the SEBI Mutual Fund Regulations, and with recent mergers taking place among different
private sector funds, the mutual fund industry has entered its current phase of
consolidation and growth. As at the end of September, 2004, there were 29 funds, which
manage assets of Rs.153108 crores under 421 schemes.

Types of Mutual Funds Scheme in India

Wide variety of Mutual Fund Schemes exist to cater to the needs such as financial
position, risk tolerance and return expectations etc. The table below gives an overview
into the existing types of schemes in the Industry.

By Structure
o

Open - Ended Schemes

Close - Ended Schemes

Interval Schemes

By Investment Objective
o

Growth Schemes

Income Schemes

Balanced Schemes

Money Market Schemes

Other Schemes
o

Tax Saving Schemes

Special Schemes

Index Schemes

Sector Specfic

ADVANTAGES OF MUTUAL FUNDS

There are numerous benefits of investing in mutual funds and one of the key reasons for
its phenomenal success in the developed markets like US and UK is the range of benefits
they offer, which are unmatched by most other investment avenues.
Diversification
The nuclear weapon in your arsenal for your fight against Risk. It simply means
that you must spread your investment across different securities (stocks, bonds, money
market instruments, real estate, fixed deposits etc.) and different sectors (auto, textile,
information technology etc.).
Tax Benefits
Any income distributed after March 31, 2002 will be subject to tax in the assessment of
all Unit holders. However, as a measure of concession to Unit holders of open-ended
equity-oriented funds, income distributions for the year ending March 31, 2003, will be
taxed at a concessional rate of 10.5%.
Regulations
Securities Exchange Board of India (SEBI), the mutual funds regulator has clearly
defined rules, which govern mutual funds. These rules relate to the formation,
administration and management of mutual funds and also prescribe disclosure and
accounting requirements. Such a high level of regulation seeks to protect the interest of
investors
Affordability
A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc. depending upon the
investment objective of the scheme. Azn investor can buy in to a portfolio of equities,
which would otherwise be extremely expensive.

Features related mutual funds

Reliance was the first fund house to launch sector funds with flexibility to
invest in a range of 0% to 100% in either equity or debt instruments.

Mutual fund investments linked to an ATM/debit card a Reliance innovation

Indias first long-short fund comes from Reliance Mutual Fund .

As at 31st May 2008, more than 6.6 million people had invested in Reliance
Mutual Fund;the investments comprised 16% of the countrys entire mutual
fund.

COMPANY PROFILE OF RELIANCE

RELIANCE INDUSTRIES LIMITED

Reliance Group Holdings has grown from a small office data-processing
equipment firm in 1961 into a major insurance and financial-services group in one
generation under one chief.
Reliance's insurance operations constitute the nation's 27th-largest property
and casualty operation. The parent company also includes a development subsidiary in
commercial real estate. Reliance's international consulting group contains several
subsidiaries in energy, environment, and natural resources consulting. A financial arm
invests in other businesses, primarily television stations.
Reliance Insurance started as the Fire Association of Philadelphia in 1817,
organized by 5 hose and 11 engine fire companies. It became the nation's first association
of volunteer fire departments.

Business got a boost as a result of the Great Chicago Fire of 1871.The

association soon developed a field of agents to write policies across the country. For the
first two years, shareholders received dividends twice a year of $5 a share, which
increased gradually to $10 in 1876.
In 1972, the Reliance insurance group divided its pool so that Reliance Insurance
Company and its subsidiaries handled most standard lines, while United Pacific Insurance
Company handled the nonstandard and other operations.
In 1977, the company moved into real estate, forming Continental Cities
Corporation, which became Reliance Development Group, Inc. This division handled all
real estate operations of the parent company and other subsidiaries.
Reliance Capital Group, L.P. constituted the investment branch of the Reliance
conglomerate.

In December 1989, Reliance Capital sold its investment, Days Corporation, parent
company of Days Inn of America, the world's third-largest hotel chain; it had been
purchased in 1984.
Reliance Industries Limited. The Group's principal activity is to
produce and distribute plastic and intermediates, polyester filament yarn, fibre
intermediates, polymer intermediates, crackers, chemicals, textiles, oil and gas. The
refining segment includes production and marketing operations of the Petroleum refinery.
The petrochemicals segment includes production and marketing operations of
petrochemical products namely, High and Low density Polyethylene.

"Growth has no limit at Reliance. I keep revising my vision.

Only when you can dream it, you can do it."

Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a
global leader in the materials and energy value chain businesses.
He is credited to have brought about the equity cult in India in the late seventies and is
regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and
learn to excel'.
The Reliance Group is a living testimony to his indomitable will, single-minded
dedication and an unrelenting commitment to his goals.

RELIANCE MUTUAL FUND

This groupdominates this key areain the financial sector..This megabusiness
houses show that it has assetsunder management ofRs. 90,938 crore(US$ 22.73 billion)
andan investor base of over6.6 million (Source:www.amfiindia.com).Reliances mutual
fundschemes are managed byReliance Capital AssetManagement LimitedRCAM), a
subsidiary of
Reliance Capital Limited,which holds 93.37% ofthe paid-up capitalof RCAM.
The company notchedup a healthy growth ofRs. 16,354 crore(US$ 4.09
billion)in assets under management in February2008 and helped propelthe total industrywideAUM to Rs. 565,459 crore (US$ 141.36 billion)(Source: indiainvestments.com). A
sharp rise infixed maturity plans (FMPs) and collection ofRs. 7000 crore (US$ 1.75
billion) through newfund offers (NFOs) created this surge. In AUrankings, Reliance
continues to be in thenumber one spot.

India's Best Offering: Reliance Mutual Fund

Investing has become global. Today, a lot of countries are waking up to the reality
that in order to gain financial growth, they must encourage their citizens to not only save
but also invest. Mutual funds are fast becoming the mode of investment in the world.
In India, a mutual fund company called the Reliance Mutual Fund is making waves.
Reliance is considered India's best when it comes to mutual funds. Its investors number to
4.6 billion people. Reliance Capital Asset Management Limited ranks in the top 3 of
India's banking companies and financial sector in terms of net value.
The Anil Dhirubhai Ambani Group owns Reliance; they are the fastest growing
investment company in India so far. To meet the erratic demand of the financial market,
Reliance Mutual Fund designed a distinct portfolio that is sure to please potential
investors. Reliance Capital Asset Management Limited manages RMF.

Vision And Mission

Reliance Mutual Fund is so popular because it is investor focused. They show their
dedication by continually dishing out innovative offerings and unparalleled service
initiatives. It is their goal to become respected globally for helping people achieve their
financial dreams through excellent organization governance and customer care. Reliance
Mutual fund wants a high performance environment that is geared at making investors
happy.
RMF aims to do business lawfully and without stepping on other people. They want to be
able to create portfolios that will ensure the liquidity of the investment of people in India
as well as abroad. Reliance Mutual Fund also wants to make sure that their shareholders
realize reasonable profit, by deploying funds wisely. Taking appropriate risks to reach the
company's

potential

is

also

one

of

Reliance

Mutual

Fund's

objectives.

Schemes
To make their packages more attractive, Reliance Mutual Fund created proposals called
The Equity/ Growth scheme, Debt/Income Scheme, and Sector Specific Scheme.
i.

Debt/Income Scheme, and Sector Specific Scheme.

The Equity/ Growth scheme give medium to long term capital increase. The
major part of the investment is on equities and they have fairly high risks. The
scheme gives the investors varying options like, capital augmentation or dividend
preference. The choices are not deadlocked because if you want you may change
the options later on.

Providing steady and regular income is one of the Debt/Income Scheme's

primary goals. The Debt/Income scheme has in its portfolio government
securities, corporate debentures fixed income securities, and bonds.

returns on

Sector Specific Scheme are dependent on the performance of the industry at

which your money is invested upon. Compared to diversified funds this is a lot
more risky and you will need to really give your time on observing the market.
Although RMF is gaining good ground in the financial market, remember
that they are a risk taking bunch. They give higher profit because they take a lot of
risks. So, if you are faint hearted, then Reliance Mutual Fund is not for you.

GROWTH OF RELIANCE MONEY THROUGH RECOGNITION

Growth through Recognition

Reliance has merited a series of awards and recognitions for excellence for businesses
and operations.
Corporate Ranking and Ratings:
Reliance featured in the Fortune Global 500 list of Worlds Largest Corporations for the
fourth consecutive year.

Ranked 269th in 2007 having moved up 73 places from the previous year.

Featured as one of the worlds Top 200 companies in terms of Profits.

Among the top 25 climbers for two years in a row.

Featured among top 50 companies with the biggest increase in Revenues.

Ranked 26th within the refining industry.

Reliance is ranked 182nd in the FT Global 500 (up from previous years 284th rank).

PetroFed, an apex hydrocarbon industry association, conferred the PetroFed 2007

awards in the categories of Refinery of the Year and Exploration & Production
- Company of the Year.

Brand Reliance was conferred the Bronze Award at The Buzziest Brands
Awards 2008, organized by agencyfaqs!

Institute of Economic Studies conferred the Udyog Ratna award in October

2007 for contributions to the industry.

Chemtech Foundation conferred the Hall of Fame in February 2008 for sterling
contributions to the industry.

Chemtech Foundation conferred the Outstanding Achievement - Oil Refining

for work at the Jamnagar Manufacturing Division.

Petroleum Federation of India conferred the Refinery of the Year Award - 2007 to
Jamnagar Manufacturing Division

The Plastics Export Promotion Council - PLEXCOUNCIL Export Award in the

category of Plastic Polymers for the year 2006-2007 was awarded to Reliance
being the largest exporter in this category.

HEALTH:

Jamnagar Manufacturing Division was conferred the Golden Peacock Award for
Occupational Health & Safety - 2007 by Institute of Directors.

Jamnagar Manufacturing Division was conferred the ICC Award for Water
Resource Management in Chemical Industry.

Jamnagar Manufacturing Division was conferred the Good House Keeping

Award from Baroda Productivity Council.

Jamnagar Manufacturing Division was conferred the BEL-IND Award for the
best scientific paper at the 58th National Conference of Occupational Health.

Naroda Manufacturing Division was conferred the Safety Award and Certificate
of Appreciation presented by Gujarat Safety Council & Directorate of Industrial
Safety & Health, Gujarat State for the recognition of safety performance at the
29th State Level Annual Safety Conference.

Dahej Manufacturing Division received BSC 5-Star rating from British Safety
Council, UK.

Dhenkanal Manufacturing Division received the 2nd Prize for Longest Accident
Free Period from the Honble Minister of Labour, State of Orissa.

Hoshiarpur Manufacturing Division bagged the First Prize in Safety in Punjab,

organized by Punjab Safety Council.

Patalganga Manufacturing Division won the Gold Medal at CASHe (Change

Agents for Safety, Health and Environment) Conference. It also won the III Prize
in Process Management category for Presentation on Safety through Design in
chemical process industry in Petrosafe 2007 Conference.

Kurkumbh Manufacturing Division won the Greentech Safety Award silver

trophy for outstanding achievement in safety management in chemical sector.

Hazira Manufacturing Division received the TERI Corporate Environmental

Award (Certificate of Appreciation) for PET recycling project.

Nagothane Manufacturing Division received the Shrishti G-Cube Award for Good
Green Governance from Minister for Commerce and Industry, on World Earth Day.

Training and Development:-

Jamnagar Refinery was adjudged the winner of the Golden Peacock National
Training Award -2007.

Patalganga Manufacturing Division won the ASTD (American Society for

Training & Development) Excellence in Practice Award for innovative practice
titled Learning Functions role as Business partner: Empowering people with
Knowledge to achieve Business Goals.

Reliance won the CNBC TV-18 instituted Jobstreet.com Jobseekers Employer of

Choice Award.
Energy Excellence:-

Exploration & Production (E&P) Division won The Infraline Energy Excellence
Awards 2007: Hydrocarbon Columbus Award for Excellence in Petroleum
Exploration.

Patalganga Manufacturing Division won the First Prize in Energy Conservation

in State of Maharashtra organized by Maharashtra Energy Development Agency
(MEDA).

Jamnagar Manufacturing Division won the Oil & Gas Conservation Award
-2007 from the Centre for High Technology, Ministry of Power & Natural Gas
for the excellent performance in reduction/elimination of steam leaks in the plant.

Jamnagar Manufacturing Division was the recipient of the Infraline Energy

Award-2007 by Ministry of Power.

Hazira Manufacturing Division won the Government of India Energy

Conservation Award (2007) conferred by the Bureau of energy efficiency and
Ministry of Power.

Hazira Manufacturing Division was adjudged Excellent Energy Efficient Unit

at Energy Summit - 2007 by CII.

Vadodara Manufacturing Division received the CII award for Excellence in Energy
Management - 2007 as energy efficient unit. This division also received the 2nd
prize in National Energy Conservation Award 2007 from Bureau of Energy
efficiency, Ministry of Power, Government of India.
The Companys manufacturing divisions at Vadodara and Hazira were honoured with
CII-National award for excellence in water management - 2007 as water efficient unit
in Within the fence category. Additionally, Hazira Manufacturing Division was
honoured as water efficient unit Beyond the Fence category.

Quality:

For the first time ever, globally, a petrochemical company bagged the Deming
Prize for Management Quality. The Quality Control Award for Operations
Business Unit 2007 was awarded to the Hazira Manufacturing Division for
Outstanding Performance by Practicing Total Quality Management.

QUALTECH PRIZE 2007, which recognizes extraordinary results in

improvement and innovation, was won by Hazira Manufacturing Division for its
Small Group Activity Project.

Vadodara Manufacturing Divisions Polypropylene-IV (PP-IV) plant was

conferred the Spheripol Process Operability Award-2006 for the highest
operability rate with an on stream factor 98.97% by M/s. BASELL, Italy.

Allahabad Manufacturing Division won the Excellent Category Award at National

Convention of Quality Circle (NCQC) - 07.
Six-Sigma:-

Lean Six sigma project on Reducing retention time of caustic soda lye tankers at
Jamnagar won the 1st prize in the national level competition held by Indian
Statistical Institute (ISI).

Patalganga Manufacturing Divisions Six Sigma Project on Improve Transfer

Efficiency for Automatic winders in PFY won the 2nd Prize for Best design for
Six Sigma Project in International Six Sigma Competition organized by IQPC
(International Quality and Productivity center).

Barabanki Manufacturing Division won the 3rd prize in All India Six Sigma case
study contest 2008 for the Case study on Reduction of waste of Plant 2 from
16% to 8%.

Hoshiarpur Manufacturing Division won the 2nd prize in Six Sigma competition
at National Level organized by ISI and Quality Council of India (in
manufacturing category), while Dhenkanal and Barabanki Manufacturing
Divisions won the 3rd prize.

Vadodara Manufacturing Divisions Six Sigma project won the 1st prize as the Best
Six Sigma project at National level by CII.
Technology, R&D and Innovation:

Vadodra Manufacturing Divisions R&D bagged an award from Indian Institute of

Chemical Engineers for Excellence in Process / Product Development for the
work on Eco friendly Process for Acetonitrile Recovery.

DSIR National Award for R&D Efforts in Industry (2007) was conferred on
Hazira Manufacturing Division for the Cyclehexane Recovery Project.

Patalganga Manufacturing Divisions Project titled Augmentation of ETP and use

of biogas in Fired heaters won the Best Innovative Project from CII.

Reliance bagged the Innovation Award at Tech Converge 2007 for innovative
developments in short-cut fibres.

Hazira Manufacturing Division won the Golden Peacock Innovation Award - 2007
for its Cyclohexane Recovery Process.
Information Technology:-

CIO of the Year Award for the best IT-enabled organization in India for the Year
2007.

Ones to Watch - CIO - USA Award, for figuring among the top 20 organizations
fostering excellence in IT team.

The Skoch Challenger Award conferred for the best IT Head (managing the
most IT enabled organization) of the Year 2007.

Best IT Implementation Award, by PC Quest for Knowledge Management

Systems portal (KMS).

CIO Excellence Award for Chemical Industry Information Technology Forum

for exemplary Information Technology implementation amongst global chemical
companies.

CTO Forum Hall of Fame Award for the best CIOs in India for not only providing
service to their

PRODUCT S : RELIANCE MONEY

The products on offer from Reliance MutualFund fall into four main categories: equity,
debt,sector specific and ETF (Exchange Traded Fund).Each taps into a specific audience
profile fulfilling their varying needs.Under the equity category, Reliance has118
SUPERBRANDS sixteen schemes with Reliance Growth Fundand Reliance Vision Fund
as its flagship schemes.Reliance Equity Opportunities Fund is a schemewhich operates in
the multi-cap/multi-sectorsegment; Reliance Equity Fund is a long-shortfund, Reliance
Quant Plus Fund is a quant fund.Reliance offers investments in banking, power,media,
entertainment and pharmaceuticals;Reliance Tax Saver Fund and Reliance Equity-Linked
Savings Fund Series 1 are tax saving schemes; an NRI-dedicated equity scheme is
tailored for non-resident Indians. RelianceRegular Savings Fund is an asset-allocation
fund with three options.Under the debt and liquid categories, Reliancehas liquid funds,
liquid plus funds, income funds,an NRI-dedicated debt fund, gilt funds, fixedmaturity
plans and an interval fund.In the hybrid category, Reliance Monthlyincome Plan is a
popular option
Reliance understands that investments in mutual fundshare a function of
knowledge dissemination and awareness of products amongst potential investors. In
building its ownbase of assets under management it will necessarily have to carry the
entire mutual fund
industry.Towards this end Reliance has launched a t wo-pronged initiative.In the first
pincer it has created aformidable network of 26,000 distributors including some of
thebiggest names in the banking sector.This whos who of the financial industry
comprises such giants asCitibank, Standard Chartered, HSBC,ICICI, AXIS, Bank of
Baroda, Central Bank of India, Allahabad Bank andfund houses such as JM, DSP Merrill
Lynch and Karvy in addition to a massive infrastructure of direct financial investment
officers. Thisprodigious effort is supplemented by thebrands captive network of 120
branch offices
and 30 financial centres. In the second prong, Reliance has created a series of
informationpacked presentations which help dispel misinformationGroup.This mega

business house dominates this key area in the financial sector.Figures for March 2008
show that it has emerged as the top Indian mutual fund with average assets under
management of Rs. 90,938 crore (US$ 22.73 billion) and an investor base of over 6.6
million (Source:www.amfiindia.com).
Reliances mutual fund schemes are managed by
RelianceCapitalAssetManagementLimited (RCAM), a subsidiary of Reliance Capital
Limited,which holds 93.37% of the paid-up capitalof RCAM.The company notchedup a
healthy growth ofRs. 16,354 crore (US$ 4.09billion)inassetsunder management in
February2008 and helped propelthe total industry-wideAUM to Rs. 565,459 crore(US$
141.36 billion) (Source: indiainvestments.com). A sharp rise infixed maturity plans
(FMPs)andcollection of Rs. 7000 crore (US$ 1.75 billion) through new fund offers
(NFOs) created this surge. InAUMrankings, Reliance continues to be in thenumber one
spot.
Reliance was the first fund house to launch sector funds with flexibility to invest in a
range of 0% to 100% in either equity or debt instruments Mutual fund investments linked
to anATM/debit card are a Reliance innovationIndias first long-short fund comes from
Reliance Mutual Fund As at 31st May 2008, more than 6.6 million people had invested in
Reliance Mutual Fund;the investments comprised 16% of the countrys entire mutual
fund asset base.

Achievements

In two successive joint surveys by The Economic Times Brand Equity andACNielsen,
Reliance was recognised as Indias Most Trusted Mutual Fund.Thecompanyalsowalked
away with seven other scheme prizes five of them being outright winners in the Gulf
2007 Lipper Awards.These included the Fund House of the Year by Lipper GCC as well
asICRA Online and the Most Improved FundHouse by Asia Asset Management.It also
received the NDTV Business Leadership Award 2007 in the mutual fund category and
runners up recognition as the Best Fund House in theOutlook Money-NDTV Profit
Awards. In addition,the company received thecoveted CNBC Web18 Genius of the Web
distinction for the Best Mutual Fund Website inthe country. RCAM was awarded the
India Onshore Fund House 2008 instituted by theAsian Investor magazine.The company
also won the India Equities award in the 5-yearPerformance category.

COMPARATIVE STUDY OF MUTUAL FUND

Major competitior of Reliance Money
Company Profile of HDFC
HDFC BANK is one of the leading Depository Participant (DP) in the country with over
8 Lac demat accounts.
HDFC Bank Demat services offers you a secure and convenient way to keep track of
your securities and investments, over a period of time, without the hassle of handling
physical documents that get mutilated or lost in transit.
HDFC BANK is Depository particpant both with -National Securities Depositories
Limited (NSDL) and Central Depository Services Limited (CDSL).
Features & Benefits
As opposed to the earlier form of dealing in physical certificates with delays in
transaction, holding and trading in Demat form has the following benefits :

Settlement of Securities traded on the exchanges as well as off market

transactions.

Shorter settlements thereby enhancing liquidity.

Pledging of Securities.

Electronic credit in public issue.

Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS.

Auto Credit of Public Issue refunds to the bank account.

No stamp duty on transfer of securities held in demat form.

No concept of Market Lots.

Change of address, Signature, Dividend Mandate, registration of power of

attorney, transmission etc. can be effected across companies held in demat form by a
single instruction to the Depository Participant (DP).
Secured & easy transaction processing
HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based
transaction) whereby account holder can submit delivery instructions electronically
through SPEED-e website (https://speed-e.nsdl.com). SPEED-e offers secured means of
transaction processing eliminating preparation of instruction slips and submission of the
same across the counter to the depository participant. The 'IDEAS' facility helps in
viewing the current transactions and balances (holdings) of Demat account on Internet on
real time basis.
Company Profile of ICICI
ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with
stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest
in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE
ICICIDirect offers 3 different online trading platforms to its customers
1. Investment Account
Along with stock trading and IPO investing in BSE and NSE, Wise Investment
account also provide options to invest in Mutual Funds and Bonds online.
Online Mutual funds investment allows investor to invest on-line in around 19
Mutual Fund companies. ICICI Direct offers various options while investing in
Mutual Funds like Purchase Mutual Fund, Redemption and switch between
different schemes, Systematic Investment plans, Systematic withdrawal plan and
transferring existing Mutual Funds in to electronic mode. This account also

provides facility to invest in Government of India Bonds and ICICI Bank Tax
Saving Bonds.
ICICIDirect.com website is the primary tool to invest in Mutual Funds, IPOs,
Bonds and stock trading.
Reliance Money
Tax Saving funds Reliance Money:
Tax-saving funds (due to their equity-oriented nature) are capable of clocking
far superior returns their assured return counterparts like National Savings Certificate
(NSC) and Public Provident Fund (PPF). However investors must appreciate that the risk
profile of tax-saving funds tends to be proportionately higher.
Reliance Tax Saver (ELSS) Fund (RTSF) is the latest entrant in the tax-saving funds
segment. Flagship diversified equity funds (Reliance Growth Fund and Reliance Equity
Fund) from Reliance Mutual Fund have emerged as top performers in their segment
across time horizons. However investors should note that these funds are managed
aggressively; also they have displayed an opportunistic streak by moving fluidly across
market segments (large caps, mid caps) to clock superior growth. RTSF is likely to be a
similar (high risk - high return) investment proposition within the tax-saving funds
segment.

SYSTEM INVESTMENT PLAN

SIP is a way of investing in Mutual Funds. It is designed for those investors who
are willing to invest regularly rather than making a lump sum investment. It is just like a
recurring deposit with the post office or bank where we deposit some amount every
month. The difference here is that the amount is invested in a mutual fund. Mutual Fund
makes investment according to their objective .They collect fund from investor and
invests it. Every fund has an objective and pattern of investing. There are various kinds of
mutual funds. There are equity funds and debt funds. Further equity funds can be divided

into equity diversified mutual fund where funds are invested in shares of different
companies , sectoral funds where investment is made in shares of some particular sector
like FMCG, IT, Auto, Oil & Gas, Banking etc. Every fund has a NAV (net asset value)
which is the value per unit. It is calculated as the total asset is divided by the number of
outstanding units. As the value of asset changes, nav also changes.
The best way to invest in stock market is mutual fund through Systematic Investment
Plan. But to get the benefit of an SIP, a long term horizon is must.

CHAPTER-3
OBJECTIVE

OBJECTIVES

To study the awareness about the mutual funds among the people.

To give an idea of the types of schemes available

To analyze reliance mutual fund strategy against its competitor.

CHAPTER-4
RESEARCH
METHODOLOGY

RESEARCH METHODOLOGY
Research as a care full investigation or enquiry specially through search for a new facts in
any branch of knowledge
Research is an academic activity and such as the term should be used in technical sense.
The manipulation of things , concepts or symbols for the purpose of generalizing to
extend ,correct or verify knowledge ,whether that knowledge through objective.

METHODS OF DATA COLLECTION

In this project work primary and secondary data sources of data has been used.
Primary data: The data collected through observation, or through direct communication
or doing experiments. A survey was conducted to collect the information from
respondents.
Secondary data: Secondary data means already available through books ,journals ,
magazines ,newspaper.

TOOLS OF ANALYSIS
For the proper analysis of data Quantitative Technique such as percentage method was
used.
Sample Design :- Convenience Sampling
Sample Size

:- 50

Research Design :- Descriptive Research

CHAPTER-5
DATA ANALYSIS
AND
INTERPRETATION

DATA ANALYSIS AND INTERPRETATION

Q.1 Which banks you are aware the about mutual fund?
Company Name

No. of respondents

%age

Reliance Money

25

50

HDFC

10

20

ICICI

15

30

Others

INTERPRETATION: 50% of respondent have Reliance Money, 30% of respondent have

ICICI, 20% respondents have HDFC and says that other0%.

Q.2 Which banking mutual fund offer you good investment plan?

Company Name

No. of respondent

%age

Reliance

22

44

HDFC

21

42

ICICI

14

INTERPRETATION:
44% respondent for Reliance, 32 %forHdfc,14% for ICICI.

Q.3 Which banking Mutual Fund offer a lot of tax saving?

Company Name

No. of respondent

%age

Reliance

20

40

HDFC

15

30

ICICI

15

30

INTERPRETATION:
40% respondent for Reliance, 30 % for HDFC, 30% for ICICI.

Q.4 Which banking mutual fund offer you a large number of product & services?
Company Name

No. of respondent

%age

Reliance

18

36

HDFC

16

32

ICICI

16

32

INTERPRETATION:
36% respondent for Reliance, 32% for HDFC, 32% for ICICI.

Q.5 Which banking mutual fund offer you a good e-mail facility ?
Company Name

No. of respondent

%age

Reliance

22

44

HDFC

15

30

ICICI

13

26

INTERPRETATION:
44% respondent for Reliance, 30%forHdfc,26% for ICICI

Q.6

Would you recommend others to buy mutual funds?

Yes

No

Option

Percentage of respondent

Yes

30

No

20

Interpretation:
The above pie chart shows that 60% of respondent buy Mutual fund and 40% of
respondents is not buy mutual fund.

Q.7

Which source you would recommend other source to buy mutual funds.

Sources

No. of respondent

%age

Reliance

25

50

HDFC

15

30

ICICI

10

20

Interpretation:
The bar diagram shows that 50% of the respondents reliance sources recommend other
source to buy mutual funds. 30% of the respondent of HDFC and 20% of the respondents
of ICICI.

CHAPTER-6
FINDINGS AND SUGGESTION

FINDINGS AND SUGGESTION

In Equity Schemes we have taken Reliance Vision Fund and Reliance growth Fund .
Both schemes are open ended but Reliance Growth fund is more valuable for Reliance
Mutual Fund than reliance vision Fund.
In Dedt scheme we have taken Reliance money Manager Fund and Reliance Liquidty
Fund .In it boths schemes are open ended but reliance money manager is more beneficial
for reliance mutual fund .

In sector specific scheme we have taken Reliance media and entertainment fund and
Reliance Pharma fund scheme
both is more efficient for Reliance Mutual Fund.

Above all the schemes of Reliance Mutual Fund Debt schemes are best schemes for
Mutual Fund .
There is a Good investment plan and saving scheme in reliance Mutual Fund.

SUGGESTION

Reliance Money have to add some extra features in it with aggressive marketing
promotional strategy.

Advertisement on television is the main source of attraction so the company must

advertise its products heavily.

Product must be improved .

There should be provision of complain suggestion boxes at each branch.

CHAPTER-8
CONCLUSION

CONCLUSION
Mutual Fund investment is better than other raising fund.
Reliance Mutual Fund have good returns in investment .
A good brand is always welcomed over here people are more aware and conscious for the
brand so they go for they are ready to spend some extra bucks for the quality .
At last all con be concluded by that Reliance Money is still growing industry in India and
is still exploring its potential and prospects in here.

CHAPTER-9
LIMITATIONS

LIMITATIONS
The time constraint was one of the major problems.
The study was limited to selected mutual fund schemes.
The lack of information sources for the analysis part.
The respondents were hesitant to give the information.
The study was restricted to Ludhiana city only.

BIBLIOGRAPHY

BIBLIOGRAPHY

Websites:
www.reliancemoney.com
www.hdfc.com
www.icicidirect.com

Reference books:

FINANCIAL INSTITUTIONS AND MARKETS - L.M.BHOLE

INVESTMENT MANAGEMENT - V.K.BHALLA

Kothari, C.R. (2011), Research Methodology, Methods & Techniques, New Age
International Publishers, PP.24-33.

QUESTIONNAIRE

QUESTIONNAIRE
Q.1 Which banking mutual fund do you prefer for mutual Fund?

Reliance Money

HDFC

ICICI

Q.2 Which banking mutual fund offer you good investment plan?

Reliance Money

HDFC

ICICI

Q.3 Which banking mutual fund offer a lot of tax saving?

Reliance Money

HDFC

ICICI

Q.4 Which banking mutual fund offer you a large number of product & services?

Reliance Money

HDFC

ICICI

Q.5 Which banking mutual fund offer you a good e-mail facility ?

Q.6

Reliance Money

HDFC

ICICI
Have you ever invested money?

Yes

No

Q.7

Where have you invested your money?

Q.8

Traditional products

Real estate

Others

Life Insurance

Mutual fund

From which source you would prefer to buy mutual fund?

Q.8

Reliance

HDFC

ICICI

Do you think that mutual fund is a better investment option then traditional
investment products?

Yes

No

Tick the reasons that

If yes, then why __________________________________________

If no, then why __________________________________________

PROJECT REPORT

ON
ACCEPTABILITY OF RELIANCE MUTUAL FUND
AMONG PRIVATE BANK
In partial fulfillment of the requirement for the
Award of the degree of

MASTER OF COMMERCE
(2012-2014)

SUBMITTED BY:

PROJECT GUIDE :

Bhawna Chopra
M.Com (2nd year)
Roll No.

Mr. A.K. Singla

HOD, Dept. of Comm.

ARYA COLLEGE, LUDHIANA

AFFILIATED TO:
PANJAB UNIVERSITY, CHANDIGARH

PREFACE
The successful completion of this project was a unique experience for me because by
visiting many place and interacting various person, I achieved a better knowledge about
sales. The experience which I gained by doing this project was essential at this turning
point of my career this project is being submitted which content detailed analysis of the
research under taken by me.
The research provides an opportunity to the student to devote his/her skills knowledge
and competencies required during the technical session.
The research is on the topic Acceptability of Reliance mutual Fund in Private Bank

ACKNOWLEDGEMENT
A formal statement of acknowledgement will hardly meet the end of justice in the manner
of expression of my deep sense of gratitude and obligation to all those who helped me in
the completion of this project. I would firstly like to thanks Mr. Nitish Mahajan, Sales
manager of Reliance Mutual Fund, who gave me the opportunity to take up my project in
this esteemed institution.
I also take this opportunity to prefer my deep gratitude to my project guide Mr A.K.
Singla, Arya College, Ludhiana. Whos theoretically rigor constructive criticism and
creative inputs improved invaluable during the project.
This project would remain incomplete and devoid of its true luster if dont express my
sincere gratefulness to respondents, my parents and friends for their comprehensive
support and encouragement, and I would like to thanks almighty for showering his
blessing on me.

DATE

Bhawna Chopra

DECLARATION
I Bhawna Chopra do here by declare that the project work entitle on the Acceptability
Reliance mutual Fund among Private Bank at Ludhiana is the original work done by
me.
This project report presented as a partial fulfillment requirement for the degree of
Bachelor Master of Business administration.

BHAWNA CHOPRA
M.COM (2 ND YEAR)

CONTENTS

Ch. No.
1.
2.
3.
4.
5.
6.
7.
8.

Topics
COMPANY PROFILE
MUTUAL FUND
COMPANY PROFILE OF RELIANCE
OBJECTIVES
RESEARCH METHODOLOGY
DATA ANALYSIS AND INTERPRETATION
FINDINGS AND SUGGESTION
CONCLUSION
LIMITATIONS
BIBLIOGRAPHY
QUESTIONNAIRE

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